📌 Core Information
🔹 Job Title: Regional Marketing Manager, Enterprise East & Canada
🔹 Company: CyberArk
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building account-based GTM programs
- Collaborating with sales, SDRs, and channel teams to build strong, qualified pipeline
- Identifying and managing channel, CyberArk, and industry events in the Central region
- Partnering with global marketing teams to deliver compelling activities and messaging
ASSUMPTION: This role requires a strategic, revenue-driven marketer with a strong attention to detail and creativity, who can work effectively cross-functionally.
📋 Key Responsibilities
✅ Plan, design, and execute revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts
✅ Collaborate with channel and business development teams to jointly go-to-market with compelling sales enablement and marketing activities
✅ Identify, manage, coordinate resources, and measure effectiveness of channel, CyberArk, and industry events in the Central region
✅ Work with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads
✅ Partner with the AMS ABX lead on targeted, industry-focused programs to drive high ASPs and win rates at top accounts
✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- Proven ability to develop and execute marketing programs with accountability to pipeline goals
- Experience developing and executing account-based marketing strategies
- Professional B2B tech marketing experience leading demand generation programs
- Proficiency with marketing automation and CRM tools
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
- Ability to travel, averaging 20% of time
Preferred Skills:
- Experience in the information security space
- Fluency in French or Spanish
ASSUMPTION: While not explicitly stated, experience in the information security industry and fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical, dental, and vision insurance
- Financial and other benefits
Working Hours: Full-time, with an average of 20% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 7+ years of experience in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, centered on privileged access management
Company Size: 375 employees (201-500 employees category on LinkedIn)
Founded: 2004
Company Description:
- CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- The company's solutions help secure critical assets and protect against ever-evolving threats
- CyberArk is committed to helping organizations stay ahead of cyber threats and revolutionizing digital security
Company Specialties:
- Identity Security
- Privileged Access Management
- Cybersecurity
- Information Security
- Cloud Security
Company Website: http://www.cyberark.com/
ASSUMPTION: CyberArk's focus on identity security and privileged access management makes it a unique and innovative company in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with a focus on strategic revenue marketing and pipeline creation
Reporting Structure: Reports to the Senior Director of Americas (AMS) Field Marketing
Work Arrangement: On-site with 20% travel
Growth Opportunities:
- Potential to advance to a senior or director-level role within the field marketing team
- Opportunity to work on high-impact programs and drive significant pipeline growth
- Chance to collaborate with global marketing teams and gain exposure to different aspects of marketing
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the field marketing team and gain valuable experience working on high-impact programs.
🌍 Location & Work Environment
Office Type: On-site, with a requirement to travel 20% of the time
Office Location(s): Philadelphia, Pennsylvania, United States
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the fifth-most populous city in the United States
- The city is known for its rich history, cultural attractions, and diverse neighborhoods
- Philadelphia offers a variety of housing options, from urban apartments to suburban homes, with a median home price of around $220,000
Work Schedule: Full-time, with an average of 20% travel
ASSUMPTION: The on-site work arrangement with travel requirements may appeal to candidates who enjoy a mix of office and field work, with the opportunity to explore different regions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior director or another senior leader
Key Assessment Areas:
- Strategic thinking and ability to develop high-impact programs
- Cross-functional collaboration and communication skills
- Data-driven approach and ability to measure program effectiveness
- Cultural fit and alignment with CyberArk's values
Application Tips:
- Highlight relevant marketing experience and achievements, particularly in field marketing, partner marketing, or channel marketing
- Demonstrate a strong understanding of the information security industry and CyberArk's products
- Showcase your ability to develop and execute account-based marketing strategies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Tech Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Sales Enablement, Pipeline Creation, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: CyberArk's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit, with a strong focus on their ability to develop and execute high-impact marketing programs.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for this role, as they are used to plan, execute, and measure marketing programs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Results-oriented and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you passionate about driving high-impact programs and creating meaningful results?
- Do you have a strong, data-driven approach to marketing and a commitment to continuous learning and improvement?
ASSUMPTION: CyberArk values candidates who are customer-centric, innovative, collaborative, accountable, and passionate, with a strategic and data-driven approach to marketing.
⚠️ Potential Challenges
- Managing multiple priorities and balancing the needs of different stakeholders (sales, SDRs, channel teams, etc.)
- Keeping up with the fast-paced, ever-evolving nature of the cybersecurity industry
- Travel requirements may pose challenges for candidates who prefer a fully remote or less-travel-intensive role
- CyberArk's competitive landscape and high expectations for pipeline creation may present challenges for candidates who are not comfortable working in a high-pressure environment
ASSUMPTION: While this role offers many exciting opportunities, candidates should be aware of the potential challenges and ensure they are comfortable with the travel requirements and high-pressure environment.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a stronger emphasis on account-based marketing strategies and collaboration with sales and channel teams
- In the information security industry, this role focuses on privileged access management, which is a unique and specialized aspect of cybersecurity
- Career-wise, this role offers growth opportunities to advance within the field marketing team or explore other aspects of marketing within CyberArk
ASSUMPTION: This role is unique in its focus on privileged access management within the information security industry and offers strong growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a targeted, industry-focused program to drive high ASPs and win rates at top accounts
- Collaborating with global marketing teams to tailor field activity and content for specific audiences based on intent and propensity
- Identifying and managing channel, CyberArk, and industry events in the Central region, ensuring timely shipments of event materials and high-quality execution
ASSUMPTION: These sample projects highlight the strategic, cross-functional, and collaborative nature of this role, with a strong focus on driving high-impact programs and creating meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the most successful field marketing campaign you've executed and what made it successful?
- How does CyberArk support the growth and development of its field marketing team members?
- What are the biggest challenges facing the field marketing team in the next 12-24 months, and how can this role help address them?
- How does CyberArk measure the success of its field marketing programs, and how can I contribute to improving these metrics?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, cultural fit, and understanding of the role's challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role, such as field marketing, partner marketing, channel marketing, demand generation, and account-based marketing
- Prepare for interviews by researching CyberArk's products, industry, and competitors, as well as the company's values and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
