📌 Core Information
🔹 Job Title: Regional Marketing Manager, Enterprise West
🔹 Company: CyberArk
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building account-based GTM programs
- Collaborating with sales, SDRs, and the channel to build strong, qualified pipeline
- Planning, designing, and executing compelling revenue and pipeline acceleration marketing programs
- Identifying and managing regional events and coordinating resources
- Partnering with global marketing teams to deliver compelling activities and messaging
ASSUMPTION: This role requires a strategic, data-driven marketer with a strong background in field, channel, or partner marketing. The ideal candidate will have a proven track record of driving high-impact programs and working cross-functionally.
📋 Key Responsibilities
✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
✅ Work closely with channel and business development teams to jointly go-to-market in the region with compelling sales enablement and marketing activities.
✅ Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region.
✅ Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
✅ Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.
ASSUMPTION: This role requires a high degree of collaboration and communication with various teams, including sales, marketing, and channel partners. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- Proven ability to develop and execute marketing programs with accountability to pipeline goals
- Experience developing and executing account-based marketing strategies
- Professional B2B tech marketing experience leading demand generation programs preferably in the information security space
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
- Ability to travel, averaging 20% of time
Preferred Skills:
- Experience working with a marketing fulfillment house
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the information security industry and a strong understanding of the buyer’s journey will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the United States. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, centered on privileged access management. They provide comprehensive security offerings for any identity, across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.
Company Size: CyberArk has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: 2004, with headquarters in Salt Lake City, UT
Company Description:
- CyberArk offers the most comprehensive solutions to address critical challenges in PKI, certificate management, and workload identity management
- The company helps customers monitor and secure any machine identity, anywhere, across extended enterprise networks
- CyberArk combines best-in-class machine identity management with leading identity security capabilities to establish the world’s first platform for end-to-end machine identity security at enterprise scale
Company Specialties:
- Digital Key and Certificate Management
- Machine Identity Management
- Encryption
- Secrets Management
- Crypto Agility
- PKI
- Secure Certificate Authorities
- SSH
- TLS
- SSL
- Cryptography
- Digital Certificates
- Cybersecurity
- Codesigning
- DevOps
- SSH Audit
- Stop Outages
- Secure DevOps
- Secure Code Signing
Company Website: http://www.cyberark.com/
ASSUMPTION: CyberArk's focus on identity security and machine identity management makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position in regional marketing. It offers opportunities for growth and career advancement within the company.
Reporting Structure: The Regional Marketing Manager, Enterprise West reports to the Senior Director of Americas Field Marketing and works closely with sales, SDR, and channel teams.
Work Arrangement: This role is on-site, with an average travel requirement of 20%.
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Chance to gain experience in account-based marketing and strategic revenue marketing
- Opportunity to work with a global team and gain exposure to international markets
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to make a significant impact on the company's growth and success in the enterprise market.
🌍 Location & Work Environment
Office Type: CyberArk's Seattle office is a professional, collaborative environment that fosters innovation and creativity.
Office Location(s): Seattle, Washington, United States
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong job market and numerous networking opportunities
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a diverse food scene
- Seattle has a moderate cost of living compared to other major tech hubs in the United States
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: The Seattle office provides a dynamic, fast-paced work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the senior director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to work collaboratively and cross-functionally
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Understanding of the information security industry and the buyer's journey
Application Tips:
- Highlight relevant marketing experience, particularly in field, channel, or partner marketing
- Demonstrate a strong understanding of the information security industry and the buyer's journey
- Showcase your ability to work collaboratively and cross-functionally with various teams
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Tech Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Sales Enablement, Pipeline Creation, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: CyberArk's hiring process is designed to assess candidates' skills and cultural fit for the role and the company. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to work collaboratively and strategically.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency in these tools is required for the role, as they are essential for executing marketing programs and tracking performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and strategic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do I thrive in a dynamic, fast-paced environment?
- Am I comfortable working collaboratively and cross-functionally with various teams?
- Do I have a strong understanding of the information security industry and the buyer's journey?
- Am I able to work independently and manage multiple projects simultaneously?
ASSUMPTION: CyberArk values candidates who are innovative, customer-focused, and able to work collaboratively and strategically in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams
- Travel requirements averaging 20% of time
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to succeed in the role.
📈 Similar Roles Comparison
- This role is similar to other regional marketing manager positions, but with a focus on enterprise accounts and account-based marketing strategies
- Unlike other marketing roles, this position requires a strong understanding of the information security industry and the buyer's journey
- Career progression in this role may lead to senior marketing positions within the company
ASSUMPTION: This role offers unique opportunities for experienced marketing professionals to make a significant impact on the company's growth and success in the enterprise market.
📝 Sample Projects
- Developing and executing a targeted, industry-focused program to drive high ASPs and win rates at top accounts
- Tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions
- Planning and executing a regional event to engage target accounts and drive pipeline
ASSUMPTION: These projects demonstrate the strategic, data-driven approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical pipeline creation process for regional marketing programs at CyberArk?
- How does the regional marketing team collaborate with sales and channel teams to drive engagement and follow-up on target accounts?
- What are the key priorities for this role in the first 90 days?
- How does CyberArk support the growth and development of its marketing professionals?
- What are the key challenges facing the company in the enterprise market, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strategic, data-driven mindset and a strong understanding of the role's requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience in field, channel, or partner marketing, as well as your understanding of the information security industry and the buyer's journey
- Prepare for interviews by researching CyberArk's company culture and values, and practicing your responses to common behavioral and situational interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
