📌 Core Information
🔹 Job Title: Regional Marketing Manager, Enterprise West
🔹 Company: CyberArk
🔹 Location: Seattle, WA & Salt Lake City, UT
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building account-based go-to-market programs
- Collaborating with sales, SDRs, and channel partners to create a strong, qualified pipeline
- Executing compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing
- Identifying, managing, and coordinating resources for channel, CyberArk, and industry events
- Working closely with channel and business development teams to jointly go-to-market with compelling sales enablement and marketing activities
ASSUMPTION: This role requires a strategic, data-driven marketer with a proven track record in field, channel, or partner marketing. The ideal candidate will have experience in account-based marketing and be comfortable working cross-functionally with global marketing teams.
📋 Key Responsibilities
✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs aligned to target accounts at their stage of the buyer's journey
✅ Work closely with channel and business development teams to jointly go-to-market with compelling sales enablement and marketing activities
✅ Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region
✅ Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads
✅ Partner with the AMS ABX lead on targeted, industry-focused programs to drive high ASPs and win rates at top accounts
✅ Work with Global Solutions Marketers to tailor field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions
ASSUMPTION: The ideal candidate will have experience in developing marketing programs with accountability to pipeline goals and be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- Proven ability to develop marketing programs with accountability to pipeline goals
- Experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
- Ability to travel, averaging 20% of time
Preferred Skills:
- Professional B2B tech marketing experience leading demand generation programs, preferably in the information security space
ASSUMPTION: Candidates with experience in the information security industry and a strong understanding of marketing automation tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: Full-time, with an average of 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 7+ years of experience in the information security industry. The actual salary may vary based on the candidate's skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, centered on privileged access management
Company Size: 375 employees (201-500 employees)
Founded: 2004
Company Description:
- CyberArk offers the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- The world's leading organizations trust CyberArk to help secure their most critical assets
- CyberArk is committed to staying ahead of ever-evolving threats and helping organizations protect their digital world
Company Specialties:
- Digital Key and Certificate Management
- Machine Identity Management
- Encryption
- Secrets Management
- Crypto Agility
- PKI
- Secure Certificate Authorities
- SSH
- TLS
- SSL
- Cryptography
- Digital Certificates
- Cybersecurity
- Codesigning
- DevOps
- SSH Audit
- Stop Outages
- Secure DevOps
- and Secure Code Signing
Company Website: www.cyberark.com
ASSUMPTION: CyberArk's focus on identity security and privileged access management makes it an attractive employer for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant responsibility for regional pipeline generation and account-based marketing
Reporting Structure: Reports to the Senior Director of Americas Field Marketing
Work Arrangement: On-site with up to 20% travel
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Opportunity to work on high-impact programs and drive significant pipeline growth
- Exposure to a wide range of marketing channels and tactics
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain experience in a variety of marketing channels.
🌍 Location & Work Environment
Office Type: On-site offices in Seattle, WA and Salt Lake City, UT
Office Location(s): 175 E 400 S, Suite 300, Salt Lake City, UT 84111, US & 925 Alma St, Palo Alto, California 94301, US
Geographic Context:
- Seattle, WA: A major tech hub with a vibrant culture and strong job market
- Salt Lake City, UT: A growing tech scene with a lower cost of living compared to other major tech markets
Work Schedule: Full-time, with an average of 40 hours per week, plus up to 20% travel
ASSUMPTION: The on-site work arrangement and geographic context of this role may appeal to candidates who prefer a traditional office environment and are interested in living in or near major tech hubs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and technical interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and program development
- Data-driven decision making and pipeline creation
- Communication and collaboration skills
- Understanding of the information security industry and CyberArk's products
Application Tips:
- Highlight relevant marketing experience and achievements, with a focus on pipeline generation and account-based marketing
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and technical interview questions related to marketing strategy, program development, and data-driven decision making
- Research CyberArk's products and the information security industry to demonstrate your understanding of the company and its market
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Tech Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Sales Enablement, Pipeline Creation, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and demonstrate their understanding of CyberArk's products and the information security industry.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency with these marketing automation and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Fast-paced and dynamic
- Results-oriented
Self-Assessment Questions:
- Do you have experience developing and executing account-based marketing strategies?
- Are you comfortable working cross-functionally with global marketing teams to deliver compelling activities and messaging?
- Do you thrive in a fast-paced, dynamic environment and enjoy working with data to drive strategic marketing programs?
ASSUMPTION: Candidates who align with CyberArk's company values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and tactics simultaneously
- Working with a high volume of data and analytics to drive decision-making
- Collaborating with cross-functional teams and stakeholders to execute marketing programs
- Meeting or exceeding pipeline generation targets
ASSUMPTION: These challenges may be significant for candidates who are new to field marketing or account-based marketing, or who struggle with data-driven decision making.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a greater emphasis on account-based marketing and pipeline generation
- Unlike many marketing roles, this position requires a strong understanding of the information security industry and CyberArk's products
- This role offers significant growth potential and the opportunity to work on high-impact programs
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and marketing experience.
📝 Sample Projects
- Developing and executing a regional demand generation campaign to drive pipeline growth in target accounts
- Collaborating with channel partners to create co-marketing programs that drive pipeline and revenue growth
- Working with the AMS ABX lead to create targeted, industry-focused programs that drive high ASPs and win rates at top accounts
ASSUMPTION: These sample projects highlight the strategic, data-driven, and collaborative nature of the Regional Marketing Manager role at CyberArk.
❓ Key Questions to Ask During Interview
- Can you describe the typical pipeline generation targets for this role and how success is measured?
- How does this role collaborate with the sales and SDR teams to drive pipeline growth and revenue?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role work with channel partners to drive pipeline and revenue growth?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the key responsibilities and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on pipeline generation and account-based marketing
- Prepare for behavioral and technical interview questions related to marketing strategy, program development, and data-driven decision making
- Research CyberArk's products and the information security industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
