Regional Marketing Manager, Enterprise West

📌 Core Information

🔹 Job Title: Regional Marketing Manager, Enterprise West

🔹 Company: CyberArk

🔹 Location: Seattle, WA & San Francisco, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (with 20% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading regional demand generation efforts and building account-based go-to-market programs
• Collaborating with sales, SDRs, and channel partners to create a strong pipeline of qualified leads
• Developing and executing marketing programs with the channel or partners
• Working with global marketing teams to deliver compelling activities and messaging along the customer journey
• Identifying and managing regional events and coordinating resources to ensure timely shipments of event materials

ASSUMPTION: This role requires a strategic, data-driven marketer with a strong background in field, channel, or partner marketing. Experience in account-based marketing strategies and proficiency with marketing automation and CRM tools are essential.

📋 Key Responsibilities

✅ Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey

✅ Work closely with channel and business development teams to jointly go-to-market in your region with compelling sales enablement and marketing activities

✅ Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region

✅ Collaborate with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads

✅ Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts

✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions

ASSUMPTION: The ideal candidate will have a proven track record in developing marketing programs with accountability to pipeline goals and be comfortable working cross-functionally with global marketing teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing

Required Skills:

• Proven ability to develop marketing programs with the channel or partners
• Experience developing and executing account-based marketing strategies
• Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso
• Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
• Excellent oral and written communication skills
• Ability to travel, averaging 20% of time

Preferred Skills:

• Professional B2B tech marketing experience leading demand generation programs preferably in the information security space

ASSUMPTION: Candidates with a strong background in field marketing, partner marketing, or channel marketing will be well-suited for this role. Experience in the information security space is a plus.

💰 Compensation & Benefits

Salary Range: $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance

Benefits:

• Medical, dental, vision, financial, and other benefits

Working Hours: Full-time, with an average of 20% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role in the United States. Benefits may vary based on the employee's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: CyberArk is a global leader in identity security, centered on privileged access management

Company Size: 375 employees (201-500 employees)

Founded: 2004

Company Description:

• CyberArk offers the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
• The world’s leading organizations trust CyberArk to help secure their most critical assets
• CyberArk is committed to staying ahead of ever-evolving threats and helping organizations stay secure

Company Specialties:

• Identity Security
• Privileged Access Management
• Information Security
• Cybersecurity

Company Website: https://www.cyberark.com/

ASSUMPTION: CyberArk is a well-established company in the cybersecurity industry, with a strong focus on identity security and privileged access management. Their commitment to staying ahead of evolving threats makes them an attractive employer for security-minded professionals.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with a focus on regional demand generation and account-based marketing

Reporting Structure: Reports to the Senior Director of Americas Field Marketing

Work Arrangement: On-site, with an average of 20% travel

Growth Opportunities:

• Potential to take on more responsibility and advance within the marketing department
• Opportunity to work with global marketing teams and gain exposure to international markets
• Potential to collaborate with other departments, such as sales and product, to drive cross-functional initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: On-site, with offices in Seattle, WA, and San Francisco, CA

Office Location(s): 175 E 400 S, Suite 300, Salt Lake City, UT 84111, US; Level 6, 8 West Street, Suite 602, North Sydney, NSW 2060, AU; 925 Alma St, Palo Alto, California 94301, US; WeWork, Aldwych House, 71-91, Aldwych, London, WC2B 4HN GB, GB

Geographic Context:

• Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
• San Francisco, CA: A global hub for technology and innovation, with a diverse and dynamic culture

Work Schedule: Full-time, with an average of 20% travel

ASSUMPTION: The on-site work environment offers opportunities for collaboration and networking with colleagues, while the travel requirement allows for exposure to different markets and customer bases.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior director

Key Assessment Areas:

• Marketing strategy and planning
• Account-based marketing experience
• Collaboration and communication skills
• Data-driven approach to marketing

Application Tips:

• Highlight relevant marketing experience, particularly in field, channel, or partner marketing
• Demonstrate a strong understanding of account-based marketing strategies
• Showcase your ability to work cross-functionally with global marketing teams
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Field marketing, partner marketing, channel marketing, demand generation, account-based marketing, B2B tech marketing, marketing automation, CRM tools, data-driven, communication, sales enablement, pipeline creation, event management, collaboration, strategic marketing, revenue marketing

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• Demandbase/6Sense
• Outreach/SalesLoft
• Reachdesk/Sendoso

ASSUMPTION: Proficiency with these marketing automation and CRM tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Collaboration
• Accountability

Work Style:

• Data-driven and strategic
• Collaborative and cross-functional
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a proven track record of developing marketing programs with accountability to pipeline goals?
• Are you comfortable working cross-functionally with global marketing teams to deliver compelling activities and messaging?
• Do you thrive in a data-driven environment and enjoy sharing accountability and urgency with sales on pipeline creation?

ASSUMPTION: Candidates who align with CyberArk's company values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Collaborating effectively with global marketing teams across different time zones
• Adapting to changes in marketing strategies and priorities
• Meeting or exceeding pipeline creation targets

ASSUMPTION: These challenges are common to marketing roles, particularly in a fast-growing company like CyberArk. Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic environment.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. Global Marketing Manager: Regional marketing managers focus on specific geographic areas, while global marketing managers oversee marketing efforts across multiple regions or the entire organization
• Field Marketing vs. Product Marketing: Field marketing focuses on driving demand and pipeline creation, while product marketing focuses on positioning and messaging products to meet market needs
• Career Path: Regional Marketing Manager → Senior Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: This role is well-suited for candidates looking to advance their marketing careers in a regional capacity, with opportunities for growth and progression within the marketing department.

📝 Sample Projects

• Developing and executing a regional demand generation campaign, including digital, event, ABX, and channel co-marketing components
• Collaborating with the channel team to create a joint go-to-market plan, including sales enablement and marketing activities
• Managing a regional event, including coordinating resources, measuring effectiveness, and ensuring timely shipments of event materials

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Regional Marketing Manager role at CyberArk.

❓ Key Questions to Ask During Interview

• Can you describe the typical pipeline creation targets for this role and how success is measured?
• How does the marketing team collaborate with the sales and product teams to drive revenue growth?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for employees in this role?
• Can you provide an example of a successful regional marketing campaign and the strategies used to achieve its goals?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in field, channel, or partner marketing
• Prepare examples of your past marketing campaigns and their outcomes to showcase your skills and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.