📌 Core Information
🔹 Job Title: Regional Marketing Manager, Enterprise West
🔹 Company: CyberArk
🔹 Location: Phoenix, Arizona, United States / Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (20% travel required)
🚀 Job Overview
Key aspects of this role include:
- Leading regional demand generation efforts and building account-based GTM programs
- Partnering with sales, SDRs, and the channel to build strong, qualified pipeline
- Identifying and managing regional events and coordinating resources
- Collaborating with global marketing teams to deliver compelling activities and messaging
ASSUMPTION: This role requires a strategic revenue marketer with a strong attention to detail and creativity, as well as experience in field, channel, or partner marketing.
📋 Key Responsibilities
✅ Plan, design, and execute revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts
✅ Collaborate with channel and business development teams to jointly go-to-market with compelling sales enablement and marketing activities
✅ Identify, manage, coordinate resources, and measure effectiveness of channel, CyberArk, and industry events in the Central region
✅ Work with aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads
✅ Partner with the AMS ABX lead on targeted, industry-focused programs to drive high ASPs and win rates at top accounts
✅ Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions
ASSUMPTION: This role involves cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing
Required Skills:
- Proven ability to develop marketing programs with the channel or partners
- Experience developing and executing account-based marketing strategies
- Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso
- Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation
- Excellent oral and written communication skills
- Ability to travel, averaging 20% of time
Preferred Skills:
- Professional B2B tech marketing experience leading demand generation programs, preferably in the information security space
ASSUMPTION: Candidates with experience in the information security industry and a strong understanding of marketing automation tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $145,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical, dental, vision, financial, and other benefits
Working Hours: Full-time, with an average of 20% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the required experience level. Benefits may vary depending on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, focused on privileged access management
Company Size: 201-500 employees (as of 2025)
Founded: 2004
Company Description:
- CyberArk (NASDAQ: CYBR) is the global leader in identity security, centered on privileged access management
- The company provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- CyberArk helps secure the most critical assets for the world's leading organizations
Company Specialties:
- Privileged Access Management (PAM)
- Identity Security
- Cybersecurity
- Information Security
Company Website: www.cyberark.com
ASSUMPTION: CyberArk's focus on privileged access management makes it a strong choice for candidates interested in identity security and cybersecurity roles.
📊 Role Analysis
Career Level: Mid-level marketing manager role, with opportunities for growth and advancement
Reporting Structure: Reports to the Senior Director of Americas (AMS) Field Marketing
Work Arrangement: On-site/Hybrid, with an average of 20% travel required
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Opportunity to work on high-impact programs and drive significant pipeline growth
- Chance to collaborate with global marketing teams and gain exposure to various aspects of marketing
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the tech industry.
🌍 Location & Work Environment
Office Type: On-site offices in Phoenix, Arizona, and Seattle, Washington
Office Location(s): 175 E 400 S, Suite 300, Salt Lake City, UT 84111, US (Headquarters) and other global offices
Geographic Context:
- Phoenix, Arizona: A vibrant city with a growing tech industry, offering a warm climate and numerous outdoor activities
- Seattle, Washington: A coastal city known for its tech industry, natural beauty, and cultural attractions
Work Schedule: Full-time, with an average of 20% travel required
ASSUMPTION: Candidates should be comfortable with on-site work and occasional travel for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional teams
- Final interview with the senior director or another executive
Key Assessment Areas:
- Marketing strategy and program development
- Cross-functional collaboration and communication skills
- Data-driven decision-making and pipeline creation
- Understanding of the information security industry and CyberArk's products
Application Tips:
- Highlight relevant marketing experience, particularly in field, channel, or partner marketing
- Demonstrate a strong understanding of account-based marketing strategies and marketing automation tools
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Field Marketing, Partner Marketing, Channel Marketing, Demand Generation, Account-Based Marketing, B2B Tech Marketing, Marketing Automation, CRM Tools, Data-Driven, Communication, Sales Enablement, Pipeline Creation, Event Management, Collaboration, Strategic Marketing, Revenue Marketing
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for this role.
🛠️ Tools & Technologies
- Marketo
- Salesforce.com
- Demandbase/6Sense
- Outreach/SalesLoft
- Reachdesk/Sendoso
ASSUMPTION: Proficiency in these marketing automation and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Strategic and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing programs with the channel or partners?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you possess strong oral and written communication skills and the ability to influence others?
ASSUMPTION: Candidates who align with CyberArk's company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with global marketing teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Meeting or exceeding pipeline creation targets
ASSUMPTION: Success in this role requires strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a stronger emphasis on account-based marketing strategies and collaboration with global marketing teams
- In the information security industry, this role focuses on privileged access management, which is a specialized area of cybersecurity
- Career progression in this role may involve advancing to a senior marketing role within the company or moving into a related field, such as product marketing or demand generation
ASSUMPTION: Candidates should consider their interest in privileged access management and account-based marketing when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a regional event strategy that drives high-quality pipeline and engagement
- Collaborating with global marketing teams to create tailored content for specific audiences based on intent and propensity
- Partnering with the AMS ABX lead to create targeted, industry-focused programs that drive high ASPs and win rates at top accounts
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, as well as the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical pipeline creation process and how this role fits into it?
- How does this role collaborate with other marketing teams and functions within the company?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role address them?
- How does the company support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and qualifications for this role
- Prepare for interviews by researching CyberArk's products, industry, and company culture
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a marketing plan or project that demonstrates your strategic thinking and problem-solving skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
