📌 Core Information
🔹 Job Title: Regional Marketing Manager EPD APAC
🔹 Company: Abbott
🔹 Location: Singapore, Singapore > Singapore : DUO Tower
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading biosimilars marketing to drive growth in the APAC region
- Developing and executing strategic business and marketing plans
- Collaborating with global and affiliate teams to achieve commercial results
- Building a robust innovation pipeline through collaboration with Business Development
- Enhancing marketing capabilities and positioning Abbott as a market leader
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a cross-functional environment.
📋 Key Responsibilities
✅ Develop and execute strategic business and marketing plans for Abbott’s Immunology and Oncology biosimilar brands across APAC
✅ Lead market insights and research to uncover unmet needs and enhance customer experience
✅ Drive brand differentiation and competitive positioning for biosimilar products
✅ Design, plan, and oversee the execution of integrated marketing programs for biosimilar products
✅ Lead APAC launch plans for new biosimilar products, ensuring alignment and seamless execution across affiliates
✅ Foster strong communication and alignment with local marketing and sales teams, providing guidance and support
✅ Establish robust monitoring mechanisms to track the execution and impact of marketing programs
✅ Drive the sharing of best practices across regions and affiliates, promoting a culture of continuous improvement and innovation
✅ Represent Asia in Divisional/Global Marketing Biosimilars forums
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: University degree (ideally Science and/or Business)
Experience: Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at a country or regional level
Required Skills:
- Proven success in Immunology & Oncology Biosimilar brand management
- Experience working within Asian Markets (significant advantage)
- Agility – Demonstrates strong learning agility and cultural adaptability
- Influential Communicator – Highly effective communication skills with the ability to influence and engage stakeholders at all levels, including global teams
- Results-Oriented – Driven by challenges and motivated to deliver measurable business outcomes
- Resilient and Growth-Focused – Embraces change and challenges conventional thinking to drive business growth
- Intrapreneurial Mindset – Proactive, self-starting, and confident in taking the lead on initiatives
- Transformational Thinking – Passionate about challenging the status quo to enable business transformation
- High Energy and Progressive Outlook – Brings enthusiasm and forward-thinking ideas that are competitive in the market
- Insight-Driven Brand Builder – A strong brand champion who leverages insights to build and grow impactful brands
- Effective Multitasker – Comfortable managing multiple priorities in a resource-constrained environment
- Collaborative Leader – Brings people together to solve problems and drive alignment across functions
- Strategic Planner – Demonstrated ability in anticipating market trends and developing long-term strategies
- Strong Interpersonal Skills – Builds trust and effective working relationships across teams and cultures
Preferred Skills:
- Fluency in multiple Asian languages
- Experience in the biosimilars market
ASSUMPTION: Given the regional nature of this role, experience working in Asian markets and fluency in multiple Asian languages would be highly beneficial.
💰 Compensation & Benefits
Salary Range: Abbott does not provide salary ranges for this position. However, based on industry standards for a Regional Marketing Manager role in Singapore with 5-10 years of experience, the estimated salary range is SGD 150,000 - SGD 250,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Global career opportunities within Abbott
Working Hours: Standard work hours with the expectation to work additional hours as needed to meet deadlines or manage project priorities
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, offering a broad range of products and services, including diagnostics, medical devices, nutrition, and branded generic pharmaceuticals
Company Size: Abbott is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutrition, and branded generic medicines
- Abbott serves people in more than 160 countries and has a strong commitment to diversity and inclusion in the workforce
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's extensive global presence and broad product portfolio provide numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to grow into more senior roles within the organization
Reporting Structure: The Regional Marketing Manager EPD APAC reports directly to the Head of Marketing, EPD APAC
Work Arrangement: This role is on-site, with the expectation to travel up to 20% of the time
Growth Opportunities:
- Progression into more senior marketing roles within Abbott's global organization
- Expanding responsibilities and leadership opportunities as the company grows and evolves
- The chance to work on high-impact projects that drive business growth and innovation
ASSUMPTION: Given Abbott's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Singapore office is located in the DUO Tower, a modern and well-equipped workspace
Office Location(s): Singapore > Singapore : DUO Tower
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- The country is known for its business-friendly environment, high quality of life, and excellent infrastructure
- Singapore is a major hub for the healthcare industry in the Asia-Pacific region
Work Schedule: Standard work hours with the expectation to work additional hours as needed to meet deadlines or manage project priorities
ASSUMPTION: Singapore's strategic location, multicultural environment, and business-friendly regulations make it an ideal base for a regional marketing role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural adaptability
- Research Abbott's mission, values, and company culture to demonstrate your fit with the organization
ATS Keywords: Regional Marketing, APAC, Immunology, Oncology, Biosimilars, Strategic Planning, Market Research, Brand Management, Integrated Marketing, Launch Excellence, Affiliate Collaboration, Performance Monitoring, Best Practice Sharing, Agility, Influential Communicator, Results-Oriented, Resilient, Intrapreneurial Mindset, Transformational Thinking, High Energy, Progressive Outlook, Insight-Driven Brand Builder, Effective Multitasker, Collaborative Leader, Strategic Planner, Strong Interpersonal Skills
ASSUMPTION: Abbott's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Siebel)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is expected for this role, as they are commonly used in the marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Courage
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering outcomes
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on delivering outcomes?
- Are you adaptable and open to change?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Abbott values candidates who are a strong cultural fit, with a focus on innovation, caring, integrity, quality, and courage.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating cultural differences and working effectively with diverse teams across the Asia-Pacific region
- Adapting to changes in the market and responding to new opportunities and challenges
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: These challenges are inherent in a regional marketing role and require strong project management, cultural adaptability, and strategic thinking skills.
📈 Similar Roles Comparison
- This role is similar to other regional marketing manager positions in the pharmaceutical industry, but with a specific focus on biosimilars and the Asia-Pacific region
- Compared to other regional marketing roles, this position requires a deeper understanding of the biosimilars market and a stronger focus on strategic planning and execution
- Career progression in this role could lead to more senior marketing positions within Abbott's global organization
ASSUMPTION: This role is unique in its focus on biosimilars and the Asia-Pacific region, but shares many similarities with other regional marketing manager positions in the pharmaceutical industry.
📝 Sample Projects
- Developing a comprehensive market research report to identify unmet needs and opportunities in the APAC biosimilars market
- Creating and executing a regional launch plan for a new biosimilar product, ensuring alignment and seamless execution across affiliates
- Designing and implementing an integrated marketing campaign to differentiate Abbott's biosimilar products from competitors
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the work required in this role, as well as the need for strong cross-functional collaboration and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the biosimilars business in the APAC region?
- How does this role fit into the company's overall marketing strategy for biosimilars?
- What are the key priorities for this role in the first 90 days?
- How does Abbott support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance for employees in this role?
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, marketing strategy, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/Singapore/Regional-Marketing-Manager-EPD-APAC_31124381-1
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural adaptability
- Research Abbott's mission, values, and company culture to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
