📌 Core Information
🔹 Job Title: Regional Marketing Manager, Executive Engagement Programs
🔹 Company: Zscaler
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 6+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CXO engagement programs across the US
- Partnering with regional sales and marketing teams to adapt and optimize scalable demand-generation programs
- Collaborating cross-functionally with corporate marketing, communications, and product teams
- Utilizing tools like SFDC, Tableau, and intent data to refine targeting and measure effectiveness
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple priorities in a matrixed environment.
📋 Key Responsibilities
✅ Develop, execute, and optimize CXO programs such as roundtables, VIP events, and thought leadership initiatives across the US
✅ Partner with regional sales and marketing teams to adapt, launch, and optimize scalable demand-generation programs, account-based campaigns, and tailored events in the South and LATAM regions
✅ Collaborate cross-functionally with corporate marketing, communications, and product teams to deliver cohesive go-to-market (GTM) programs
✅ Utilize tools like SFDC, Tableau, and intent data to refine targeting, ensure alignment with sales priorities, and measure effectiveness
✅ Measure and report program effectiveness, pipeline contribution, account engagement, and ROI
ASSUMPTION: This role involves a significant amount of stakeholder communication, project management, and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of high-tech B2B marketing experience, including demand generation/acceleration programs and driving executive engagement efforts
Required Skills:
- Proven track record of running executive-level engagement programs with successful outcomes
- Experience measuring ROI and communicating results to stakeholders
- Exceptional communication skills with tailored approaches for executive-level audiences
- Ability to work independently and manage multiple priorities in a matrixed environment
- Willingness to travel approximately 25%
Preferred Skills:
- Experience supporting cross-regional programs in South and/or LATAM markets
- Proficiency with MarTech platforms such as SFDC, Marketo, and Tableau
- Field and channel sales partnership experience within IT or cybersecurity sectors
- Spanish language proficiency
ASSUMPTION: While a Master's degree may be beneficial, it is not always required for success in this role.
💰 Compensation & Benefits
Salary Range: $122,500 - $175,000 USD per year (based on industry standards for a Marketing Manager role with 6+ years of experience)
Benefits:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and specific location.
📌 Applicant Insights
🔍 Company Context
Industry: Zscaler operates in the Computer and Network Security industry, focusing on cloud security, zero-trust, and secure access solutions.
Company Size: Zscaler is a large company with 5,001-10,000 employees, offering a diverse and collaborative work environment.
Founded: 2008, with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users.
Company Description:
- Zscaler serves thousands of enterprise customers around the world, including 40% of Fortune 500 companies.
- The company operates the world's largest security cloud, accelerating digital transformation for enterprises.
- Zscaler fosters an inclusive and supportive culture that values diversity and collaboration.
Company Specialties:
- Zero Trust
- SASE
- Cloud Security
- CASB
- Secure Web Gateways
- Secure Remote Access
- Cloud Sandbox
- Cloud Firewall
- CSPM
- Workload Segmentation
- and SSE
Company Website: zscaler.com
ASSUMPTION: Zscaler's focus on cloud security and zero-trust solutions makes it an attractive employer for marketing professionals interested in cutting-edge technology.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring significant experience in B2B marketing and executive engagement.
Reporting Structure: The Regional Marketing Manager reports to the Director of Regional Marketing and collaborates with various teams across the organization.
Work Arrangement: This role offers remote work with approximately 25% travel required.
Growth Opportunities:
- Potential to expand regional responsibilities or take on additional leadership roles within the marketing organization.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Access to professional development resources and training to support career advancement.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing organization at Zscaler.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel required (approximately 25%).
Office Location(s): Remote - USA
Geographic Context:
- The United States offers a diverse range of cultural, economic, and professional opportunities for marketing professionals.
- The remote work arrangement allows for flexibility and work-life balance.
- The South and LATAM regions present unique marketing challenges and opportunities, requiring cultural sensitivity and adaptability.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement and occasional travel requirements provide a good balance between flexibility and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews
- Final round with the Director of Regional Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and program development
- Executive communication skills
- Data analysis and reporting
- Cross-functional collaboration and project management
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B marketing, executive engagement, and demand generation.
- Prepare examples of successful CXO engagement programs and their outcomes.
- Demonstrate your understanding of Zscaler's products and market position.
ATS Keywords: B2B Marketing, Executive Engagement, Demand Generation, CXO Programs, Marketing Strategy, Data Analysis, MarTech, Sales Alignment, Cross-functional Collaboration
ASSUMPTION: Zscaler's interview process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Marketo
- Tableau
- Intent data platforms (e.g., Bombora, 6sense)
- Event management software (e.g., Cvent, Hopin)
ASSUMPTION: Proficiency in these tools and technologies is preferred but not always required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Fast-paced and dynamic
- Matrixed organization with cross-functional collaboration
- Data-driven decision-making
- Focus on results and impact
Self-Assessment Questions:
- How have you successfully engaged executive-level audiences in previous roles?
- Can you describe a time when you had to adapt a marketing program to meet the needs of a specific region or culture?
- How do you prioritize and manage multiple projects and stakeholders in a matrixed environment?
ASSUMPTION: Zscaler values candidates who align with their customer-centric, innovative, and collaborative culture.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrixed environment
- Adapting marketing programs to meet the unique needs of the South and LATAM regions
- Travel requirements (approximately 25%)
- Keeping up with the fast-paced and dynamic nature of the marketing organization
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role focuses more on regional marketing and executive engagement than other marketing manager positions, which may have a broader scope or more product-focused responsibilities.
- Zscaler's focus on cloud security and zero-trust solutions sets it apart from other technology companies in the market.
- Career progression in this role may involve expanding regional responsibilities or taking on additional leadership roles within the marketing organization.
ASSUMPTION: This role offers unique opportunities for regional marketing and executive engagement experience within the cloud security industry.
📝 Sample Projects
- Developing and executing a CXO roundtable event, including speaker selection, agenda development, and logistics management
- Partnering with regional sales and marketing teams to launch a tailored account-based campaign, including targeted content creation and distribution
- Analyzing intent data to refine targeting and optimize demand-generation programs, resulting in increased pipeline contribution
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the growth and development of marketing professionals?
- What are the most significant challenges facing the marketing organization in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company measure the success of marketing programs, and how can this role impact those metrics?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within the organization?
ASSUMPTION: These questions demonstrate your interest in the role, the organization, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B marketing, executive engagement, and demand generation
- Prepare examples of successful CXO engagement programs and their outcomes
- Demonstrate your understanding of Zscaler's products and market position
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
