📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Minor International
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for three key resort properties
- Executing multi-channel campaigns across Australia and New Zealand
- Building strong relationships with internal teams and external creatives
- Continuously analyzing, reporting, and optimizing marketing efforts
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to successfully manage marketing efforts across multiple properties and regions.
📋 Key Responsibilities
✅ Lead the marketing efforts for Oaks Cypress Lakes Resort, Elysia Wellness Retreat, and Oaks Lake Crackenback Resort
✅ Develop and execute creative, strategic marketing plans tailored to each destination
✅ Manage PR, advertising, and social media campaigns to drive bookings and enhance guest experiences
✅ Create eye-catching content and digital assets to capture imaginations and drive bookings
✅ Establish and maintain high-impact partnerships with brands and tourism boards
✅ Collaborate with internal teams and external creatives to ensure successful campaign execution
ASSUMPTION: This role requires a strong understanding of the local market, target audience, and competitive landscape for each property to create effective marketing strategies.
🎯 Required Qualifications
Education: A degree in Marketing, Communications, or Advertising
Experience: At least 2 years in a regional/local area marketing role with real impact
Required Skills:
- Proven track record in developing and executing successful marketing campaigns
- Excellent communication and stakeholder management skills
- Strong analytical skills and data-driven mindset
- Familiarity with the Australian and New Zealand tourism market
- Passion for travel, hospitality, and tourism
Preferred Skills:
- Experience working with luxury or resort properties
- Fluency in additional languages (e.g., Mandarin, Japanese)
ASSUMPTION: Candidates with experience in the hospitality industry or working with luxury brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum, depending on experience and qualifications
Benefits:
- Competitive compensation package
- Career development opportunities
- Exclusive discounts on accommodation, food and beverage outlets, retail, entertainment, and insurance
- Generous paid leave, including parental leave and birthday leave
- Access to Uprise Employee Assistance Program (EAP) and tailored wellness programs
- Exclusive benefits at Elysia Wellness Retreat
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Minor International is a global hospitality leader with over 560 hotels and resorts across six continents, a diverse portfolio of F&B businesses, and a selection of luxury transportation services.
Company Size: 10,001+ employees
Founded: 1978
Company Description:
- Minor Hotels is a global hospitality group with a strong focus on delivering exceptional guest experiences through thoughtful, results-driven marketing.
- The company offers a diverse portfolio of brands, including luxury, upscale, and midscale properties, catering to various market segments.
- Minor Hotels is committed to investing in its people's skills and fostering a workplace culture that celebrates innovation, collaboration, and personal growth.
Company Specialties:
- Hotel and resort management
- Food and beverage operations
- Luxury transportation services
Company Website: http://www.minorhotels.com
ASSUMPTION: Minor International's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Director and works closely with property general managers, sales and revenue management teams, and external marketing agencies.
Work Arrangement: On-site, with flexibility to work remotely as needed
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into international marketing roles within Minor Hotels' global portfolio
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role provides a strong foundation for a career in hospitality marketing, with opportunities for growth and development within the company and the broader industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 88 The PARQ Building, 12th Fl. Ratchadaphisek Road, Bangkok, Klongtoey 10110, TH
Geographic Context:
- Brisbane is the capital of Queensland and the third most populous city in Australia
- The city offers a subtropical climate, vibrant culture, and numerous leisure and entertainment options
- Brisbane is well-connected by air, rail, and road, with easy access to regional and international destinations
Work Schedule: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: Brisbane's diverse cultural scene, subtropical climate, and proximity to natural attractions make it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing strategy and campaign development
- Communication and stakeholder management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the Australian and New Zealand tourism market and the unique selling points of each property
- Prepare examples of successful marketing campaigns you've developed and executed in previous roles
- Research Minor Hotels and be prepared to discuss how your career goals align with the company's mission and values
ATS Keywords: Marketing strategy, campaign development, stakeholder management, analytical skills, tourism market, property marketing, luxury brands, hospitality industry
ASSUMPTION: The interview process for this role may include case studies, presentations, or other assessments to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for growth
- Integrity
- Collaboration
- Excellence
- Responsibility
Work Style:
- Creative and innovative
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about travel and hospitality, and eager to share your enthusiasm with others?
- Do you possess strong communication and stakeholder management skills, with the ability to build and maintain effective working relationships?
ASSUMPTION: Candidates who align with Minor Hotels' company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple properties and marketing campaigns simultaneously
- Adapting to the unique selling points and target audiences of each property
- Balancing strategic planning with day-to-day campaign execution
- Working with diverse internal teams and external stakeholders
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role focuses on regional marketing for a specific set of properties, whereas a global marketing role would involve broader brand management and strategy
- Compared to a property-based marketing role, this position offers a broader scope and the opportunity to work with multiple properties and destinations
- Career progression in this role could lead to senior marketing positions within the company or expansion into international marketing roles
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions within the hospitality industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive bookings for Oaks Cypress Lakes Resort during the autumn harvest season
- Creating a press release and coordinating media outreach to announce the opening of Elysia Wellness Retreat
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns at Oaks Lake Crackenback Resort
ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does Minor Hotels support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working with multiple properties and destinations in this role?
- How does Minor Hotels foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: Asking thoughtful, informed questions demonstrates the candidate's interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've developed and executed in previous roles
- Research Minor Hotels and be prepared to discuss how your career goals align with the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
