📌 Core Information
🔹 Job Title: Regional Marketing Manager - Healthcare Informatics
🔹 Company: Philips
🔹 Location: Bogotá, Colombia (with remote work options)
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading the execution of the overall marketing plan for Enterprise Informatics in the LATAM region
- Overseeing marketing campaigns and initiatives to drive reputation, demand generation, sales enablement, and customer loyalty
- Developing and implementing a robust digital marketing strategy to enhance online presence and engagement
- Building and nurturing effective relationships with internal and external stakeholders
- Tracking and analyzing marketing performance metrics to ensure effectiveness and ROI
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute a marketing plan for the LATAM region, ensuring alignment with the overall business and marketing strategy
✅ Oversee the execution of marketing campaigns, programs, and initiatives to drive reputation, demand generation, sales enablement, and customer loyalty, while localizing engagement strategies and campaign programs based on market insights and customer personas
✅ Develop and implement a robust digital marketing strategy to enhance online presence and engagement, utilizing data analytics to track and measure the effectiveness of digital marketing efforts and optimize strategies accordingly
✅ Lead the design and execution of events as part of the engagement plan, ensuring a flawless event experience, and plan, coordinate, and execute regional events, and customer engagement activities
✅ Build and nurture effective relationships with internal and external stakeholders
✅ Track and analyze marketing performance metrics to ensure effectiveness and ROI, and present performance reports to senior management and other stakeholders
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Economics, or Engineering
Experience: 7+ years of experience in Marketing with a regional scope, experience in healthcare, tech, or medtech marketing is a plus
Required Skills:
- Proven track record in driving 360 marketing excellence
- Solid digital marketing background
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Fluency in English and Spanish; Portuguese is a plus
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with marketing automation tools
- Knowledge of the LATAM market
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. Based on industry standards for a Regional Marketing Manager with 7+ years of experience in the LATAM region, the estimated salary range is COP 120,000,000 - COP 180,000,000 per year (USD 32,000 - USD 48,000 per year).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
Company Size: Philips is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
- Philips focuses on improving healthcare outcomes for patients and enabling healthcare professionals to deliver better care
- The company offers a wide range of products and services, including medical imaging, diagnostic imaging, patient monitoring, and health informatics
- Philips is committed to sustainability and responsible business practices
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility, pregnancy, and connected care
Company Website: Philips.com
ASSUMPTION: Philips' extensive global presence and diverse product portfolio offer applicants a unique opportunity to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the potential for growth into a management role.
Reporting Structure: The Regional Marketing Manager reports directly to the Head of Marketing for the LATAM region.
Work Arrangement: This is a hybrid role, requiring on-site work for 3 days per week and remote work for the remaining 2 days.
Growth Opportunities:
- Progression into a management role within the marketing department
- Expansion into other regions or product lines within the company
- Development of leadership and strategic planning skills
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Philips' office in Bogotá is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Bogotá, Colombia (with remote work options)
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Bogotá offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to balance the benefits of on-site collaboration with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing for the LATAM region
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Digital marketing and analytics
- Stakeholder management and communication
- Problem-solving and decision-making skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the LATAM market and healthcare industry trends
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
ATS Keywords: Marketing strategy, campaign management, digital marketing, stakeholder management, LATAM market, healthcare industry, Philips
ASSUMPTION: Philips' interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analytics and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality and innovation
- Sustainability and responsibility
- Integrity and respect
- Excellence and collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you align with Philips' customer-centric approach to marketing?
- Can you provide an example of a time when you successfully led a marketing campaign in a diverse, multicultural environment?
- How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Philips' values and work style, as well as a deep understanding of the company's mission and vision.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Adapting to the unique cultural and market dynamics of the LATAM region
- Balancing the need for strategic planning with the demands of day-to-day campaign execution
- Working effectively in a hybrid work environment, collaborating with both on-site and remote team members
ASSUMPTION: Successful candidates will possess strong project management, communication, and stakeholder management skills to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other regional marketing manager roles, this position offers a unique opportunity to work in the dynamic and innovative healthcare technology industry
- Philips' global presence and extensive product portfolio provide a broader range of career development opportunities than smaller, more specialized companies
- This role requires a higher level of strategic thinking and leadership than entry-level marketing positions, but offers more growth potential than senior management roles
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth within the organization when evaluating this role.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new healthcare informatics product in the LATAM market
- Conducting market research and analysis to identify customer personas and inform marketing strategy in the LATAM region
- Leading a team to plan and execute a regional customer engagement event, resulting in a 20% increase in customer satisfaction scores
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does Philips support the professional development and growth of its marketing employees?
- Can you provide an example of a successful marketing campaign led by the LATAM marketing team in the past year?
- How does Philips measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the LATAM healthcare informatics market, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips Careers website
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your fit for the LATAM market and healthcare industry
- Prepare examples of successful marketing campaigns you've led or contributed to in the past, demonstrating your ability to drive results and overcome challenges
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
