📌 Core Information
🔹 Job Title: Regional Marketing Manager (Hybrid)
🔹 Company: Holland & Knight LLP
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Legal, Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (specific days required in the office, with regular travel between regional offices)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to enhance local market visibility
- Managing multiple marketing and business development initiatives
- Collaborating with local office Executive Partner and attorneys to drive regional priorities
- Budgeting and tracking marketing spend, with a focus on ROI
- Event planning and coordination, including client programs, firm-sponsored events, and industry conferences
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities and deadlines. The hybrid work arrangement may require flexibility and adaptability to changing office needs.
📋 Key Responsibilities
✅ Develop and implement regional marketing strategies in collaboration with local office Executive Partner and attorneys
✅ Manage multiple regional marketing and business development initiatives, including client programs, firm-sponsored events, and industry conferences
✅ Coordinate with practice marketing colleagues to support national and international conferences
✅ Build relationships with local industry and legal trade associations to drive local community engagement
✅ Identify high-profile opportunities and secure speaking, panel positions, and leadership roles for attorneys
✅ Coordinate local events, including seminars, happy hours, and receptions
✅ Create and revise local and regional show sheets or brochures to highlight firm and office attorneys' areas of expertise
✅ Develop local marketing budgets, review monthly budget recaps, and monitor ROI of regional marketing initiatives
✅ Submit sponsorship and event vendor invoices to the firm's accounting department for payment
✅ Conduct new hire marketing orientation and coordinate attorney headshots
✅ Track local marketing activity and include information in regular transmissions
✅ Special projects and duties as assigned
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of related experience within the legal or professional services marketing environment
Required Skills:
- Exceptional communication, organizational, and project management skills
- Strong interpersonal skills and ability to work with all members of the firm
- Strong writing and editing skills, with advanced capability in MS Office (Excel, Word, PowerPoint)
- Ability to manage multiple priorities and tasks with frequently changing deadlines
- Ability to create and manage marketing budgets
Preferred Skills:
- Experience with legal or professional services marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in legal or professional services marketing will have a strong understanding of the industry and be better equipped to hit the ground running in this role.
💰 Compensation & Benefits
Salary Range: $126,000 - $189,000/yr (based on experience and qualifications)
Benefits:
- Comprehensive medical, dental, and vision plans
- Life and AD&D insurance
- Short and long term disability insurance
- Tax-advantaged accounts for health care expenses
- Health advocacy services and behavioral health resources
- 401(k) and profit sharing
- Pre-tax transit and parking program
- Backup dependent care and senior care planning support
- Paid holidays and other paid time off
Working Hours: Full-time, with specific days required in the office and regular travel between regional offices
ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role in the legal industry. The benefits listed are subject to change and may vary by position and office.
📌 Applicant Insights
🔍 Company Context
Industry: Legal services
Company Size: Large (1,001-5,000 employees)
Founded: 1968 (Tampa, Florida)
Company Description:
- Global law firm providing representation in litigation, business, real estate, healthcare, and governmental law
- Over 2,200 lawyers and other professionals in 35 offices worldwide
- Committed to diversity, inclusion, and pro bono work
Company Specialties:
- Global legal services
- Litigation
- Business law
- Real estate law
- Healthcare law
- Governmental law
Company Website: www.hklaw.com
ASSUMPTION: Holland & Knight is a large, global law firm with a wide range of practice areas and a strong commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Mid-level to senior marketing professional
Reporting Structure: Reports directly to the local office Executive Partner and works closely with local office attorneys and various marketing teams
Work Arrangement: Hybrid (specific days required in the office, with regular travel between regional offices)
Growth Opportunities:
- Potential to advance to a senior marketing role or take on additional responsibilities
- Opportunities to work on high-profile projects and events
- Exposure to various practice areas and industries
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the firm as a whole.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Los Angeles, Century City, and Newport Beach, California
Geographic Context:
- Los Angeles is the second-largest city in the United States, with a diverse population and a thriving legal industry
- Southern California has a mild Mediterranean climate, with plenty of sunshine and warm temperatures year-round
- The region is known for its vibrant culture, entertainment industry, and outdoor activities
Work Schedule: Full-time, with specific days required in the office and regular travel between regional offices
ASSUMPTION: The hybrid work arrangement and regular travel between regional offices may require flexibility and adaptability to changing work environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the local office Executive Partner and other stakeholders
- Final interview with the regional marketing senior manager or another senior leader
- Background check and reference check
Key Assessment Areas:
- Communication and interpersonal skills
- Project management and organizational skills
- Budgeting and financial management skills
- Event planning and coordination skills
- Industry knowledge and understanding of legal marketing
Application Tips:
- Highlight relevant experience in legal or professional services marketing
- Demonstrate strong communication and project management skills in your resume and cover letter
- Prepare for behavioral interview questions focusing on problem-solving, teamwork, and adaptability
ATS Keywords: Regional marketing, business development, event planning, budget management, legal marketing, hybrid work arrangement
ASSUMPTION: The interview process may vary depending on the specific needs of the firm and the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Event planning software (e.g., Cvent, Eventbrite)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Diversity and inclusion
- Client focus
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and flexible
- Results-driven and detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of stakeholders, including attorneys and other business staff?
- Do you have strong project management and organizational skills?
- Are you able to manage multiple priorities and deadlines effectively?
ASSUMPTION: Holland & Knight values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be more successful in the role.
⚠️ Potential Challenges
- Managing multiple regional marketing initiatives simultaneously
- Balancing the needs and priorities of local office Executive Partners and attorneys
- Adapting to changing office needs and priorities
- Regular travel between regional offices
- Working with a diverse range of stakeholders, including attorneys and business staff
ASSUMPTION: This role may present unique challenges related to managing multiple regional marketing initiatives, balancing stakeholder needs, and adapting to changing office needs and priorities.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. National Marketing Manager: Regional Marketing Manager focuses on local market visibility and regional priorities, while National Marketing Manager oversees national marketing strategies and initiatives
- Legal Marketing vs. Professional Services Marketing: Legal marketing requires an understanding of the legal industry and its unique challenges, while professional services marketing encompasses a broader range of industries and service providers
- Marketing Manager vs. Business Development Manager: Marketing Manager focuses on brand awareness and market visibility, while Business Development Manager focuses on client acquisition and revenue growth
ASSUMPTION: This role is unique in its focus on regional marketing strategies and its requirement for a strong understanding of the legal industry and its unique challenges.
📝 Sample Projects
- Planning and executing a regional client appreciation event, including vendor management, budgeting, and logistics
- Developing and implementing a regional thought leadership campaign, including speaker placement, event coordination, and promotional materials
- Coordinating a regional firm-sponsored conference, including speaker management, vendor management, and on-site logistics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Regional Marketing Manager may be involved in, from event planning and coordination to strategic marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the local office Executive Partner and other stakeholders?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for growth and development within the marketing department and the firm as a whole?
- How does the firm support work-life balance for employees in hybrid roles?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's priorities, challenges, and growth opportunities, as well as the firm's culture and work-life balance policies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in legal or professional services marketing
- Prepare for behavioral interview questions focusing on problem-solving, teamwork, and adaptability
- If selected for an interview, be prepared to discuss your experience with regional marketing strategies, event planning, and budget management
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
