Regional Marketing Manager - Jordan

📌 Core Information

🔹 Job Title: Regional Marketing Manager - Jordan

🔹 Company: Seesaw

🔹 Location: Amman, Jordan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies for Arabic-focused schools in the MENA region and priority international markets.
• Collaborating with sales teams to align marketing efforts with business goals, supporting both acquisition and retention.
• Creating impactful content and localizing global marketing materials for cultural relevance and resonance.
• Monitoring and tracking campaign performance, making data-driven decisions to optimize outcomes.

ASSUMPTION: This role requires a strong understanding of the MENA region's education landscape and cultural nuances to create effective marketing strategies.

📋 Key Responsibilities

✅ Develop and execute integrated marketing strategies tailored to Arabic-focused schools in the MENA region and priority international markets.

✅ Own pipeline generation and lead nurturing through regional campaigns across digital, events, partnerships, and local PR.

✅ Act as the primary writer for region sales initiatives – email campaigns, region conference follow-up, webinars, and SDR scripts

✅ Collaborate with Sales to align marketing efforts with business goals, supporting both acquisition and retention.

✅ Research and analyze region-specific trends, competitor activity, and education policies to inform localized messaging and positioning.

✅ Localize global marketing materials for cultural relevance and resonance across target countries.

✅ Manage within the regional marketing calendar and budget, ensuring efficient use of resources.

✅ Monitor and track campaign performance, making data-driven decisions to optimize outcomes.

✅ Utilize InDesign, Canva or Google versions of U.S. flyers to be country-specific.

✅ Develop and implement region-specific landing pages to support your campaigns.

✅ Design and layout email campaigns in Pardot and act as one of the team writers

✅ Help create region-specific Digital Ads leveraging keywords trending in region.

✅ Support country-specific event outreach to promote and drive attendance and leads.

ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management skills to balance multiple initiatives.

🎯 Required Qualifications

Education: A bachelor’s degree in education, marketing, or business

Experience: 3-5 years of marketing experience, preferably in edtech or SaaS

Required Skills:

• Excellent written and verbal communication skills
• Experience working with sales teams to collaborate and develop effective sales tools
• Problem-solver mindset and ability to think creatively towards a solution
• Positive, friendly, enthusiastic, and approachable personality
• Commitment to being results-oriented with a sense of urgency
• Desire to learn, ask questions, and try new things

Preferred Skills:

• Experience with InDesign
• Technical skills and experience developing landing pages and updating copy in WordPress
• Experience creating slide decks using Google Slides and/or Powerpoint
• Familiarity and comfort working in a fast-paced environment

ASSUMPTION: Candidates with experience in the K12 education and EdTech industry will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Health Insurance
• Paid Holidays
• Mindfulness First Sundays
• Professional Development Stipend

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Seesaw operates in the EdTech industry, focusing on providing joyful and connected learning experiences for elementary students worldwide.

Company Size: Seesaw is a mid-sized company with 201-500 employees, providing ample opportunities for collaboration and growth.

Founded: Seesaw was founded in 2015 and has since grown to serve 25 million educators, students, and families worldwide.

Company Description:

• Trusted by 25 million educators, students, and families worldwide
• Offers an award-winning platform and digital curriculum for joyful, accessible instruction
• Provides interactive lessons, digital portfolios, and two-way communication features

Company Specialties:

• EdTech
• Education
• Software
• Mobile
• Technology
• Family Engagement
• Learning
• Curriculum Development
• PreK-12 Education
• Elementary Classroom Software
• Digital Portfolios
• Supplemental Curriculum

Company Website: http://www.seesaw.com

ASSUMPTION: Seesaw's mission-driven approach and focus on education make it an attractive employer for candidates passionate about making a difference in the lives of students.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in the EdTech industry.

Reporting Structure: The Regional Marketing Manager reports directly to the EVP, Marketing and collaborates with marketing and sales teams in the US and Jordan.

Work Arrangement: This is an on-site position based in Amman, Jordan, with the possibility of occasional remote work.

Growth Opportunities:

• Potential to expand the role's scope as Seesaw continues to grow in the MENA region
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Possibility to advance to a senior marketing role within the company

ASSUMPTION: This role offers significant growth potential for candidates eager to make a substantial impact on Seesaw's expansion in the MENA region.

🌍 Location & Work Environment

Office Type: Seesaw's Amman office is a collaborative and dynamic workspace that fosters creativity and innovation.

Office Location(s): 548 Market St, PMB 98963, San Francisco, California, US

Geographic Context:

• Amman, Jordan's capital and most populous city, offers a mix of modern and traditional culture
• The city is home to numerous educational institutions, making it an ideal location for an EdTech company
• Amman's vibrant business ecosystem provides ample networking opportunities for professionals

Work Schedule: Full-time, 40 hours per week, with the possibility of occasional remote work

ASSUMPTION: Working in Amman, Jordan, offers candidates the opportunity to experience a unique blend of cultures and contribute to the growth of the EdTech industry in the MENA region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager
• Final interview with the EVP, Marketing

Key Assessment Areas:

• Cultural fit and understanding of the MENA region's education landscape
• Marketing skills and experience in the EdTech industry
• Ability to collaborate effectively with cross-functional teams
• Problem-solving skills and creativity

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the MENA region's education landscape and cultural nuances
• Showcase your ability to create effective marketing strategies and content

ATS Keywords: Regional Marketing, MENA, EdTech, Marketing Strategy, Sales Collaboration, Campaign Management, Localization, Data-Driven Decisions, Pardot, InDesign, WordPress, Google Slides, Powerpoint

ASSUMPTION: Seesaw's interview process is designed to assess candidates' cultural fit, marketing skills, and understanding of the MENA region's education landscape.

🛠️ Tools & Technologies

• InDesign
• Canva or Google versions of U.S. flyers
• WordPress
• Google Slides
• Powerpoint
• Pardot

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for creating and managing marketing materials.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Collaborative
• Innovative
• Growth-oriented

Work Style:

• Collaborative and team-focused
• Data-driven and results-oriented
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you approach understanding and adapting to the cultural nuances of the MENA region?
• Can you provide an example of a successful marketing campaign you've created for a diverse audience?
• How do you balance the need for data-driven decisions with the importance of creativity and innovation in marketing?

ASSUMPTION: Seesaw values candidates who align with their company values and can thrive in a collaborative, data-driven, and innovative work environment.

⚠️ Potential Challenges

• Navigating the cultural and linguistic diversity of the MENA region
• Balancing the need for localized marketing materials with the constraints of budget and resources
• Managing multiple marketing campaigns simultaneously, requiring strong project management skills
• Adapting to the fast-paced and dynamic nature of the EdTech industry

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and resourceful candidate with a strong understanding of the MENA region's education landscape.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a deep understanding of the MENA region's education landscape and cultural nuances
• Compared to other EdTech companies, Seesaw places a strong emphasis on collaboration and innovation in its marketing efforts
• This role offers significant growth potential for candidates eager to make a substantial impact on Seesaw's expansion in the MENA region

ASSUMPTION: Candidates should research Seesaw's unique approach to marketing and the specific challenges and opportunities presented by the MENA region's education landscape.

📝 Sample Projects

• Developing a targeted email campaign to promote Seesaw's digital curriculum to Arabic-focused schools in the MENA region
• Localizing global marketing materials for cultural relevance and resonance in target countries
• Creating region-specific landing pages to support marketing campaigns and drive lead generation

ASSUMPTION: These sample projects illustrate the hands-on and strategic nature of the Regional Marketing Manager role at Seesaw.

❓ Key Questions to Ask During Interview

• How does Seesaw support the professional development of its marketing team members?
• Can you describe the dynamic between the marketing and sales teams at Seesaw, and how does this role collaborate with both teams?
• How does Seesaw measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the most significant challenges facing the EdTech industry in the MENA region, and how can this role address them?
• How does Seesaw foster a culture of innovation and creativity within its marketing team?

ASSUMPTION: These questions demonstrate a candidate's interest in Seesaw's company culture, marketing strategies, and the challenges facing the EdTech industry in the MENA region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview
• Research Seesaw's company culture and the challenges facing the EdTech industry in the MENA region to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.