📌 Core Information
🔹 Job Title: Regional Marketing Manager - MEA
🔹 Company: Emerald Publishing
🔹 Location: Remote, UAE
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3-4 days remote, 1-2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to drive awareness, usage, and sales
- Building connections and strengthening the Emerald brand across the Middle East and Africa
- Collaborating with cross-functional teams to promote journals, books, and cases
- Creating and executing marketing campaigns, from ideation to execution
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a remote and hybrid environment.
📋 Key Responsibilities
✅ Developing and executing regional marketing strategies to drive awareness, sales, leads, and support customer retention
✅ Running marketing campaigns, from ideation to execution
✅ Experimenting and innovating to find the best channels to reach target audiences
✅ Measuring and optimizing campaign performance, gaining insights, and adjusting strategies
✅ Supporting sales teams by providing marketing tools, campaign assets, and content tailored to local audience needs and behaviors
✅ Collaborating with the product and services marketing team to adapt and deliver regional messaging that reflects Emerald's value proposition
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing, with a focus on brand strategy, campaign delivery, and digital marketing
Required Skills:
- Excellent communication and interpersonal skills
- Strong data analysis skills and comfort working with numbers
- Ability to collaborate effectively with cross-functional teams
- Proven ability to manage multiple projects and meet deadlines
- Experience in research publishing or an academic research environment (a plus)
Preferred Skills:
- Fluency in Arabic or other local languages
- Experience working in the Middle East or Africa
ASSUMPTION: While a degree in marketing or a related field is preferred, Emerald Publishing values transferable skills and experiences, so candidates from diverse backgrounds are encouraged to apply.
💰 Compensation & Benefits
Salary Range: Circa 225,000 AED per year (This is an estimate based on industry standards for a mid-level marketing role in the UAE)
Benefits:
- Performance-Related Bonus Scheme
- Comprehensive Health Insurance
- End of Service Benefits
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely 3-4 days per week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 201-500 employees (Mid-size)
Founded: 1967
Company Description:
- Emerald Publishing is a global publisher of academic journals, books, and case studies
- They focus on business, management, and education, with a mission to make a difference in the world through research
- Their Real Impact Manifesto drives their commitment to creating a fairer, more equitable environment for research and those within it
Company Specialties:
- Publishing
- Case Studies
- Journals
- Business & Management
- eBooks
- Education
- Books
- Marketing
- Publishing Services
- Business Schools
Company Website: https://www.emeraldgrouppublishing.com/publish-with-us
ASSUMPTION: Emerald Publishing is committed to creating an inclusive environment for all applicants and supports work-life balance through flexible working arrangements.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing, MEA
Work Arrangement: Hybrid (3-4 days remote, 1-2 days on-site)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to collaborate with global teams and gain international experience
- Chance to make a significant impact on the company's growth and success in the Middle East and Africa
ASSUMPTION: This role offers a unique opportunity to work in a global publishing company and gain experience in the Middle East and Africa.
🌍 Location & Work Environment
Office Type: Hybrid (Remote and on-site)
Office Location(s): Remote, UAE (with occasional on-site work in the UAE)
Geographic Context:
- The United Arab Emirates (UAE) is a federation of seven emirates, with Dubai being the most populous and commercially significant
- The UAE has a diverse and multicultural population, with English being the language of business and education
- The UAE offers a tax-free income, high standard of living, and numerous opportunities for leisure and entertainment
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely 3-4 days per week
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a productive and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Final interview with the Head of Marketing, MEA
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Data analysis skills
- Communication and interpersonal skills
- Cultural fit and alignment with Emerald's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing skills and experience, as well as any relevant experience working in the Middle East or Africa
- Be prepared to discuss your approach to marketing strategy, campaign execution, and data analysis
- Demonstrate your ability to work effectively in a remote and hybrid environment
ATS Keywords: Marketing strategy, campaign delivery, digital marketing, social media, data analysis, collaboration, communication, project management, deadline management
ASSUMPTION: Emerald Publishing is committed to creating an inclusive environment for all applicants and supports work-life balance through flexible working arrangements.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Respect
- Innovation
- Collaboration
Work Style:
- Results-driven
- Adaptable and flexible
- Collaborative and team-oriented
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a results-driven environment and enjoy setting and achieving ambitious goals?
- Are you comfortable working in a remote and hybrid environment, with a high degree of autonomy?
- Do you have strong communication and interpersonal skills, and enjoy collaborating with cross-functional teams?
ASSUMPTION: Emerald Publishing values candidates who are results-driven, adaptable, and collaborative, with a strong commitment to quality and innovation.
⚠️ Potential Challenges
- Working in a remote and hybrid environment may present challenges in terms of communication and collaboration
- Managing multiple projects and deadlines may require strong project management skills and time management
- Working in the Middle East and Africa may present unique cultural and linguistic challenges
- Occasional on-site work in the UAE may be required, which may involve travel and accommodation expenses
ASSUMPTION: These challenges can be overcome with strong communication, effective time management, cultural sensitivity, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to other regional marketing manager positions, but with a focus on the Middle East and Africa
- It offers the opportunity to work in a global publishing company and gain international experience
- Career progression may involve taking on additional responsibilities or moving into a global marketing role
ASSUMPTION: This role offers a unique opportunity to work in a global publishing company and gain experience in the Middle East and Africa, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new journal in the Middle East
- Conducting market research to identify trends and opportunities in the African academic publishing market
- Creating and delivering a webinar series to promote Emerald's case studies to business schools in the Middle East
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy for the Middle East and Africa, and how this role fits into that strategy?
- How does this role collaborate with other marketing teams within the organization, and what opportunities are there for cross-functional collaboration?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Emerald support work-life balance and employee well-being in a remote and hybrid work environment?
- What opportunities are there for professional development and career growth within the marketing team?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing skills and experience, as well as any relevant experience working in the Middle East or Africa
- Prepare for your interview by researching Emerald Publishing and the publishing industry, and be ready to discuss your approach to marketing strategy, campaign execution, and data analysis
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
