Regional Marketing Manager – NV

📌 Core Information 🔹 Job Title: Regional Marketing Manager – NV 🔹 Company: BetMGM 🔹 Location: Las Vegas, NV (Hybrid; mainly Onsite) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 10, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing and implementing marketing strategies for BetMGM's mobile and retail business in Las Vegas. - Maintaining BetMGM's brand standards across multiple properties and sportsbooks. - Collaborating with MGM Resorts corporate and property marketing teams to integrate and activate the BetMGM brand. - Identifying, developing, executing, and analyzing on and off property events and activation opportunities. - Serving as the primary marketing point of contact (POC) for BetMGM tribal casino partnerships across the Western US. ASSUMPTION: This role requires a strong understanding of the Las Vegas market, MGM Resorts' properties, and the ability to build and maintain effective relationships with various stakeholders. 📋 Key Responsibilities ✅ Brand Management & Compliance: - Maintain BetMGM's brand standards across the entire Nevada portfolio through various print and digital property marketing materials. - Ensure marketing communication materials on display represent alignment with current company initiatives and strategic focal points. ASSUMPTION: This role involves regular on-site visits to each Las Vegas property and sportsbook location to ensure brand standards are continuously upheld. ✅ Collaboration & Event Management: - Serve as the primary liaison for BetMGM to all MGM Resorts property and corporate team members. - Coordinate with MGM property teams and external partners to plan and execute BetMGM-sponsored brand activations both on property and throughout Southern Nevada. - Curate and execute marketing and event activation strategies aimed at maximizing mobile acquisition while adhering to all BetMGM, MGM Resorts, and NGCB regulatory and compliance requirements. ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with multiple teams and external partners. ✅ Strategic Planning & Analysis: - Work collaboratively across the entire Regional Marketing department to ensure consistency in the retail environment across jurisdictions. - Work with the BI and analytics team to evolve omni-centric reporting and KPI tracking. - Serve as the local expertise for the rest of the organization, highlighting any unique or distinct elements characteristic of the Las Vegas customer mix and mobile journey. - Oversee, maintain, and continually evolve retail operational signage with the retail customer experience in mind to mitigate confusion and alleviate sportsbook counter congestion. - Maximize the value of team and league partnership assets in alignment with company and departmental objectives through various on and off property activation concepts. - Evaluate marketing efforts on an ongoing basis by interpreting data, identifying trends, and making actionable recommendations for continual improvement. - Maintain industry and competitive landscape knowledge. - Research and evaluate new internal and external opportunities related to sports and mobile gaming in assigned markets, providing strategic recommendations to department leadership. ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to make data-driven decisions. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in one of the following fields: sports betting, gaming industry, interactive gaming, marketing, hospitality, and/or any other related field. - Sports, interactive, and/or brand marketing experience previously working in a Las Vegas megaresort and casino setting strongly preferred. Required Skills: - Knowledge of sports wagering terminology, general sports markets, and odds. - Expert level communication skills – both with internal and external contacts. - Comfortable in collaborating with and leading presentations for internal and external business partners at a wide range of varying seniority levels. - Strong process and project management skills. - Ambitious self-starter, proactive, and passionate about delivering projects. - Strong attention to detail and enjoyment of problem-solving. - Do-what-it-takes attitude, willing to dive in and figure it out. - Team player, comfortable with ambiguity, and adaptive to change. - Ability to gain and maintain a Gaming License through the proper regulatory body. Preferred Skills: - Familiarity with CRM and marketing automation tools. - Experience with event planning and management. - Knowledge of the Las Vegas market and its customer base. 💰 Compensation & Benefits Salary Range: $92,880 - $139,320 per year. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan. Benefits: - Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups, and more! Working Hours: Full-time (40 hours per week), with regular strip property visitation required. 📌 Applicant Insights 🔍 Company Context Industry: Gambling Facilities and Casinos Company Size: 501-1,000 employees Founded: 2018 Company Description: BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Company Specialties: - Responsible Gambling - Sports Betting - Digital Casino Company Website: ASSUMPTION: BetMGM's focus on responsible gambling, sports betting, and digital casino offerings make it a unique and dynamic place to work in the gaming industry. 📊 Role Analysis Career Level: Mid-level to senior role within the marketing department. Reporting Structure: This role reports directly to the Regional Marketing Director and works closely with various teams across BetMGM and MGM Resorts. Work Arrangement: Hybrid (mainly on-site, with regular strip property visitation required). Growth Opportunities: - Potential to expand responsibilities based on performance and company growth. - Opportunities to work on high-impact projects and collaborate with cross-functional teams. - Exposure to various aspects of the gaming and entertainment industry. ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with ample opportunities for growth and development. 🌍 Location & Work Environment Office Type: Hybrid (mainly on-site, with regular strip property visitation required). Office Location(s): Las Vegas, NV Geographic Context: - Las Vegas, NV is known for its vibrant entertainment scene, with a diverse population of over 650,000 residents. - The city experiences a desert climate, with hot summers and mild winters. - Las Vegas is home to numerous casinos, resorts, and entertainment venues, providing a unique work environment for those in the gaming and hospitality industries. Work Schedule: Full-time (40 hours per week), with regular strip property visitation required. ASSUMPTION: This role requires a flexible work schedule, with the ability to work effectively in both an office and on-site environment. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final interview with the Regional Marketing Director. 5. Background check and reference check. Key Assessment Areas: - Marketing strategy and planning. - Project management and execution. - Collaboration and communication skills. - Knowledge of the Las Vegas market and customer base. - Adaptability and problem-solving skills. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of the Las Vegas market and its customer base. - Prepare examples of successful marketing campaigns or projects you've led in the past. - Be ready to discuss your approach to data-driven decision-making and strategic planning. ATS Keywords: Marketing strategy, event planning, brand management, data analysis, sports wagering, Las Vegas market, MGM Resorts, BetMGM, hybrid work arrangement. ASSUMPTION: Applicants should tailor their application materials to include these relevant keywords to increase their visibility in the applicant tracking system. 🛠️ Tools & Technologies - CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot). - Microsoft Office Suite (Word, Excel, PowerPoint). - Project management tools (e.g., Asana, Trello, JIRA). - Data analysis tools (e.g., Google Analytics, Tableau, Power BI). ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided. 👔 Cultural Fit Considerations Company Values: - Believe in Your Game: Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience. - Backed by the Best: With our expertise—merged with that of our world-class investors—we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined. - Do What’s Right: We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day. - Hustle Hard: Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry. Work Style: - Fast-paced and dynamic, with a focus on collaboration and teamwork. - Results-driven, with a strong emphasis on data-driven decision-making. - Adaptable and flexible, with a willingness to embrace change and take on new challenges. Self-Assessment Questions: 1. How do you approach exploring new ideas and taking calculated risks in your work? 2. Can you provide an example of a time when you had to adapt to a significant change in your work environment? 3. How do you ensure that your marketing strategies align with the company's overall objectives and values? ASSUMPTION: Applicants should reflect on these questions and provide thoughtful responses to demonstrate their fit with BetMGM's company culture and values. ⚠️ Potential Challenges 1. Market Saturation: Las Vegas is home to numerous casinos and resorts, making it a competitive market for sports betting and gaming entertainment companies. 2. Regulatory Compliance: BetMGM must maintain strict adherence to gaming regulations and compliance requirements, which can be complex and time-consuming. 3. Work-Life Balance: The hybrid work arrangement and regular strip property visitation may require a flexible work schedule and commitment to working evenings and weekends as needed. 4. Market Fluctuation: The gaming and entertainment industry can be subject to market fluctuations, which may impact the role's responsibilities and priorities. ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to navigate them effectively in their role. 📈 Similar Roles Comparison 1. Marketing Manager - Casino Resorts (Las Vegas, NV): This role focuses more on the hospitality and entertainment aspects of casino resorts, with less emphasis on sports betting and digital marketing. 2. Director of Marketing - Sports Betting (Remote): This role may have more strategic responsibilities and less day-to-day tactical execution, with a broader focus on the sports betting industry as a whole. 3. Senior Marketing Manager - Gaming (Las Vegas, NV): This role may have more experience requirements and a broader scope of responsibilities, including oversight of a team of marketing managers. ASSUMPTION: Applicants should consider these role comparisons and be prepared to discuss how their skills and experiences make them a strong fit for this specific position. 📝 Sample Projects 1. Las Vegas Sportsbook Launch: Develop and execute a comprehensive marketing strategy for the launch of a new BetMGM sportsbook in a Las Vegas casino resort, including event planning, promotional materials, and customer acquisition campaigns. 2. MGM Resorts Property Marketing Audit: Conduct a thorough audit of marketing materials and signage across all MGM Resorts properties in Las Vegas, ensuring brand consistency and compliance with BetMGM's brand standards. 3. Las Vegas Customer Segmentation Study: Analyze customer data to segment the Las Vegas market, enabling targeted marketing campaigns and improved customer engagement. ASSUMPTION: Applicants should be prepared to discuss their approach to these sample projects and how they would apply their skills and experiences to successfully complete them. ❓ Key Questions to Ask During Interview 1. What are the most significant marketing challenges facing BetMGM in the Las Vegas market, and how does this role address them? 2. How does this role collaborate with MGM Resorts' property and corporate marketing teams, and what are the key priorities for these collaborations? 3. What opportunities exist for growth and development within this role, and how does BetMGM support the professional growth of its employees? 4. How does BetMGM approach responsible gambling initiatives, and what role does this position play in their implementation? 5. What are the most important qualities and skills for success in this role, and how does BetMGM evaluate candidates for these qualities during the interview process? ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and show their ability to contribute to its success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://betmgminc.wd5.myworkdayjobs.com/BetMGM/job/Las-Vegas-NV/Regional-Marketing-Manager---NV_JR100370). 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of successful marketing campaigns or projects you've led in the past. 4. Research the Las Vegas market and BetMGM's competitors to demonstrate your understanding of the industry landscape. 5. Practice common interview questions and prepare your responses to showcase your qualifications and fit for the role. 6. Follow up with the hiring manager one week after your initial application to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.