Regional Marketing Manager (São Paulo, Brazil)

📌 Core Information

🔹 Job Title: Regional Marketing Manager (São Paulo, Brazil)

🔹 Company: Figma

🔹 Location: São Paulo, Brazil

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional demand generation strategies to drive brand awareness and generate pipeline
• Collaborating closely with sales teams to align marketing efforts with revenue growth objectives
• Hiring and overseeing a marketing contractor, and managing agency support as required
• Building and executing field marketing strategies to support overarching marketing goals and ensure successful execution

ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to work effectively with cross-functional teams and drive marketing success in the LATAM region.

📋 Key Responsibilities

✅ Building and executing regional demand generation strategies to drive brand awareness and generate pipeline

✅ Collaborating with international and global marketing teams to adapt centralised campaigns and programmes to LATAM

✅ Developing and implementing a bottoms-up field marketing strategy to support overarching marketing goals and ensure successful execution

✅ Driving the LATAM digital and content marketing strategy by regionalising global content and programmes to resonate locally

✅ Developing a partnership with sales to deliver a sales-led marketing strategy, including net-new and existing customer expansion

✅ Tracking and measuring all marketing programs and spend to budget

✅ Hiring and overseeing a marketing contractor, and sourcing/liaising with agency support as required

ASSUMPTION: This role involves a high degree of collaboration and visibility, requiring strong communication and project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of B2B marketing leadership experience across multiple countries in Latin America

Required Skills:

• Fluency in Portuguese and Spanish
• Experience building and executing full-funnel demand generation strategies for different segments (SMB, MM, Ent/Strat)
• Demonstrated understanding of digital marketing mix and ability to use digital channels to optimise and scale programmatic campaigns
• Experience building and managing field events (both in-person and digital)
• Problem-solving skills and ability to collaborate with senior management to find solutions
• Data-driven mindset with a creative approach to bringing new ideas to existing projects
• Vendor or contractor management experience

Preferred Skills:

• PLG/SaaS experience
• Experience using Figma

ASSUMPTION: Candidates with experience in the design or tech industries may have a competitive advantage in this role due to their understanding of Figma's products and target audience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Regional Marketing Manager role in São Paulo, Brazil, with 8+ years of experience, the estimated salary range is R$ 25,000 - R$ 35,000 per month (gross).

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and company holidays
• Employee stock options
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• Figma is a design platform that enables teams to create, test, and ship better designs from start to finish
• The company aims to make design accessible to all and empowers teams to streamline workflows, move faster, and work together in real-time
• Figma is headquartered in San Francisco, California, with offices in various locations worldwide

Company Specialties:

• Design collaboration
• Prototyping
• Design systems
• Design for developers

Company Website: Figma.com

ASSUMPTION: Figma's focus on design collaboration and accessibility makes it an attractive employer for marketing professionals with a creative mindset and a passion for design.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the International Marketing Team and collaborates closely with sales, demand generation, events, and design and developer advocate teams

Work Arrangement: On-site, full-time, with flexibility for remote work

Growth Opportunities:

• Potential to grow into a regional leadership role as Figma expands its presence in LATAM
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to develop skills in cross-functional collaboration, strategic planning, and team management

ASSUMPTION: This role offers significant growth potential for candidates looking to build their marketing leadership skills and make a substantial impact on a global company.

🌍 Location & Work Environment

Office Type: Figma's São Paulo office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 760 Market St, San Francisco, California 94103, US (headquarters); São Paulo, Brazil (LATAM hub)

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant business environment and a thriving tech industry
• The city offers a diverse range of cultural attractions, entertainment options, and culinary experiences
• São Paulo has a subtropical climate, with mild winters and warm summers

Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)

ASSUMPTION: Figma's São Paulo office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and situational interviews with cross-functional stakeholders
• Case study or project presentation (if applicable)
• Final interview with the international marketing team lead

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Collaboration and communication abilities
• Cultural fit and alignment with Figma's values
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Figma's products and target audience in your application materials
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
• Research Figma's company culture and values to ensure a strong cultural fit

ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Field Events, Data-Driven, Creative Thinking, Vendor Management, Collaboration, Sales Strategy, Content Marketing, Performance Tracking, Budget Management, Leadership, Fluent in Portuguese, Fluent in Spanish, Problem Solving

ASSUMPTION: Figma's interview process is designed to assess candidates' strategic thinking, collaboration skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Figma (for design and prototyping)

ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and analytics software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Make Design Accessible to All
• Grow as You Go
• Balance Work and Life
• Be Open and Honest
• Act with Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback
• Creative and innovative

Self-Assessment Questions:

• Do you align with Figma's mission to make design accessible to all?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of collaboration?
• Do you have a data-driven mindset and a passion for continuous learning and improvement?

ASSUMPTION: Figma values candidates who are passionate about design, collaborative, data-driven, and committed to personal and professional growth.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Adapting centralised campaigns and programmes to the unique nuances of the LATAM market
• Balancing the need for strategic planning with the need for quick execution and iteration
• Working effectively with remote teams and stakeholders across different time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a collaborative mindset.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position focuses on driving brand awareness and generating pipeline through a combination of demand generation and field marketing strategies
• Figma's focus on design collaboration and accessibility sets it apart from other companies in the design services industry
• This role offers significant growth potential and the opportunity to make a substantial impact on a global company

ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and career growth prospects.

📝 Sample Projects

• Developing and executing a regional demand generation campaign to drive brand awareness and generate pipeline in the LATAM market
• Collaborating with the international marketing team to regionalise global content and programmes for the LATAM audience
• Building and executing a field marketing strategy to support overarching marketing goals and ensure successful execution

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to drive significant business impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Figma in LATAM?
• What are the key priorities for the first 90 days in this role?
• How does Figma support the professional development and growth of its marketing team members?
• What is the team structure and dynamic for the international marketing team, and how does this role collaborate with other teams within Figma?
• How does Figma approach work-life balance, and what resources are available to support employees in this regard?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional growth, while also providing valuable insights into the work environment and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Figma Jobs
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
• Research Figma's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.