📌 Core Information
🔹 Job Title: Regional Marketing Manager - South East Asia
🔹 Company: Co-Operative Bulk Handling Limited
🔹 Location: South Perth, WA, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with frequent travel to South East Asia
🚀 Job Overview
Key aspects of this role include:
- Developing and capturing new markets, customers, and businesses that return value to the business and growers
- Creating and maintaining long-term relationships with strategic customers, suppliers, and agents within the region, in line with corporate goals
- Formulating and implementing marketing strategies for the South East Asian markets
- Supporting trading, sales, and marketing activities to grow the company's international presence in South East Asia
- Analyzing and assessing risks and risk management strategies in new markets
ASSUMPTION: This role requires a strategic mindset, strong customer focus, and a deep understanding of the global grain supply chain.
📋 Key Responsibilities
✅ Develop and capture new markets, customers, and businesses that return value to the business and growers
✅ Create and maintain long-term relationships with strategic customers, suppliers, and agents within the region, in line with corporate goals
✅ Formulate and implement marketing strategies for the South East Asian markets
✅ Support trading, sales, and marketing activities to grow the company's international presence in South East Asia
✅ Analyze and assess risks and risk management strategies in new markets
✅ Negotiate sales contracts that support trading activities within the region
✅ Liaise with relevant CBH Group departments to ensure contract execution in compliance with company and customer requirements
ASSUMPTION: This role involves frequent travel to South East Asia and requires strong negotiation skills and cultural sensitivity.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of experience in bulk commodity trading or sales and marketing of grains, oilseeds, or foodstuffs
Required Skills:
- Understanding of the Australian and global grain supply chain
- Demonstrated experience in negotiation and execution of Contracts of Sale
- Strong desire to serve and satisfy customers, providing mutually beneficial solutions
- Independent, proactive, and self-motivated with exceptional interpersonal and communication skills
- Experience in Microsoft Office 365 and CRM systems
Preferred Skills:
- Multilingual in South East Asian languages
ASSUMPTION: Candidates with experience in the bulk commodity industry and a strong understanding of the global grain supply chain will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (Based on industry standards for a marketing manager with 5-10 years of experience in the bulk commodity industry)
Benefits:
- 13-weeks paid parental leave
- Free on-site gym facilities
- Ongoing training and professional development
- Corporate employee discounts
- Employee assistance program
- Salary sacrificing scheme
Working Hours: Full-time, with frequent travel to South East Asia
ASSUMPTION: The provided salary range is an estimate based on industry standards for a marketing manager with the required experience level in the bulk commodity industry.
📌 Applicant Insights
🔍 Company Context
Industry: CBH is a leader in the Australian grain industry and the country's largest co-operative, focusing on delivering WA's grain to the world.
Company Size: CBH has 1,001-5,000 employees, providing a large, complex, and interesting business with opportunities for autonomy and unique perspectives.
Founded: CBH was founded in 1933 and has since grown to become a significant player in the global grain supply chain.
Company Description:
- CBH is a leader in the Australian grain industry, focusing on delivering WA's grain to the world.
- The company offers meaningful work and opportunities for career growth in different roles and locations.
- CBH values autonomy, unique perspectives, and work-life balance.
Company Specialties:
- Grain trading and logistics
- International marketing
- Bulk commodity trading
Company Website: CBH Website
ASSUMPTION: CBH's focus on global grain trading and logistics provides unique opportunities for marketing professionals with a strong understanding of the global grain supply chain.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring strategic thinking and experience in bulk commodity trading or sales and marketing.
Reporting Structure: The Regional Marketing Manager reports directly to the International Marketing Manager.
Work Arrangement: This role is on-site in Perth with frequent travel to South East Asia.
Growth Opportunities:
- Expanding the company's international presence in South East Asia
- Developing new markets and customer relationships
- Gaining experience in global marketing and international business development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's international presence.
🌍 Location & Work Environment
Office Type: CBH's headquarters is located in West Perth, with a modern office environment.
Office Location(s): Gayfer House, 30 Delhi St, West Perth, Western Australia 6005, AU
Geographic Context:
- South Perth is a suburb of Perth, the capital of Western Australia.
- The region is known for its strong agricultural industry and close proximity to the Indian Ocean.
- South East Asia is a vibrant region with diverse cultures, economies, and consumer markets.
Work Schedule: Full-time, with frequent travel to South East Asia
ASSUMPTION: The frequent travel requirement for this role may appeal to candidates who enjoy exploring new cultures and building international relationships.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Strategic marketing mindset
- Customer focus and relationship-building skills
- Negotiation and contract management skills
- Understanding of the global grain supply chain
- Cultural sensitivity and adaptability
Application Tips:
- Highlight relevant experience in bulk commodity trading or sales and marketing
- Demonstrate a strong understanding of the global grain supply chain in your resume and cover letter
- Prepare examples of successful marketing campaigns or projects that showcase your strategic thinking and customer focus
- Research CBH's company culture and values to tailor your application and interview responses
ATS Keywords: Strategic marketing, customer relationship management, data analysis, campaign management, market intelligence, negotiation, sales contracts, risk management, interpersonal skills, communication skills, Microsoft Office 365, CRM systems, multilingual skills, global grain supply chain, bulk commodity trading
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic marketing mindset, customer focus, and negotiation skills, as well as their understanding of the global grain supply chain.
🛠️ Tools & Technologies
- Microsoft Office 365
- CRM systems
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Marketing automation and campaign management tools (e.g., Mailchimp, HubSpot)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Collaboration
- Innovation
- Sustainability
Work Style:
- Strategic and forward-thinking
- Customer-centric and relationship-driven
- Adaptable and culturally sensitive
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach building and maintaining long-term relationships with strategic customers and agents in diverse cultural contexts?
- Can you provide an example of a successful marketing campaign that required strategic thinking, customer focus, and negotiation skills?
- How do you stay up-to-date with industry trends and market dynamics in the global grain supply chain?
ASSUMPTION: CBH values a customer-focused, collaborative, and innovative work environment, with a strong emphasis on integrity and sustainability.
⚠️ Potential Challenges
- Frequent travel to South East Asia may require adaptability and cultural sensitivity
- Negotiating sales contracts in diverse cultural contexts may present unique challenges
- Managing long-term customer relationships in a dynamic and competitive market may require strategic adaptability
- Balancing the demands of international marketing and local customer needs may require strong organizational skills
ASSUMPTION: The potential challenges for this role are outweighed by the opportunities for growth, impact, and career development in the global grain supply chain.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the South East Asian market and the requirement for frequent travel to the region
- CBH's global presence and focus on the grain supply chain provide unique opportunities for marketing professionals with relevant experience
- Career paths in this role may include progression to senior marketing management or international business development positions within CBH or other global organizations
ASSUMPTION: This role offers unique opportunities for marketing professionals with relevant experience in the bulk commodity industry and a strong understanding of the global grain supply chain.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to capture new customers in the Indonesian palm oil market
- Analyzing market trends and customer preferences in the South East Asian grain market to inform strategic decision-making
- Negotiating and executing a long-term sales contract with a strategic customer in Vietnam, ensuring compliance with company and customer requirements
ASSUMPTION: These sample projects illustrate the strategic, customer-focused, and negotiation-intensive nature of the Regional Marketing Manager role at CBH.
❓ Key Questions to Ask During Interview
- How does CBH support the professional development and growth of marketing managers in this role?
- Can you describe the team structure and dynamics within the International Marketing department?
- How does CBH foster a customer-focused and collaborative work environment?
- What are the key priorities for this role in the first 90 days?
- How does CBH measure the success of marketing campaigns and strategies in the South East Asian market?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, team dynamics, and performance metrics, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CBH careers portal
- Tailor your resume to highlight relevant experience in bulk commodity trading or sales and marketing, as well as your understanding of the global grain supply chain
- Write a cover letter demonstrating your strategic marketing mindset, customer focus, and negotiation skills, as well as your enthusiasm for the role and CBH's mission
- Prepare examples of successful marketing campaigns or projects that showcase your strategic thinking and customer focus
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
