π Core Information
πΉ Job Title: Regional Marketing Manager, Specialty
πΉ Company: Thrive Pet Healthcare
πΉ Location: Austin, Texas, United States
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 3, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Overseeing marketing operations for emergency, specialty, and urgent care hospitals
- Focusing on demand generation and community outreach
- Coaching hospitals on marketing best practices to support revenue growth
- Collaborating with various marketing teams and hospital leadership
- Managing local marketing efforts within budget
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with various stakeholders.
π Key Responsibilities
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Grow year-over-year emergency, specialty, and urgent care hospitalsβ performance through effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians
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Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
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Utilize reports on B2B referrals to optimize the referral business of Thriveβs emergency, specialty, and urgent care hospitals
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Integrate any new hospitals or new hospital leadership into Thriveβs marketing programs
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Support the opening of new emergency, specialty, and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond
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Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
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Operate local marketing efforts within budget
ASSUMPTION: This role requires a strong understanding of marketing principles, analytical skills, and the ability to balance multiple priorities and stakeholders.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ yearsβ experience in field, regional, and veterinary referral marketing
Required Skills:
- Knowledge of key marketing and advertising principles
- Strong analytical approach to evaluating attribution, funnel metrics, and campaign performance
- Solution-oriented and able to troubleshoot
- Experience with project management
- Organized, collaborative, self-starting, and strong communication (written and verbal) skills
- Able to analyze work for improvements, solicit and incorporate feedback
- Able to foster relationships with key stakeholders based on trust
Preferred Skills:
- Knowledge of veterinary industry
ASSUMPTION: Candidates with experience in the veterinary industry and familiarity with veterinary referral marketing will have a significant advantage in this role.
π° Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a regional marketing manager with 5-10 years of experience in the Austin, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holiday schedule
- Pet care discounts
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Thrive Pet Healthcare operates in the veterinary services industry, offering a comprehensive continuum of care for pets' primary, specialty, and acute needs.
Company Size: Thrive Pet Healthcare has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: 2003, with over 20 years of experience in the veterinary services industry.
Company Description:
- Thrive Pet Healthcare is one of the first veterinary services offering a comprehensive continuum of care for petsβ primary, specialty, and acute needs.
- The organization provides personalized, accessible care through every stage of a petβs life and health through a nationwide community of over 360 veterinary providers and an industry-leading membership program.
- Founded by veterinarians, the organization provides industry-first benefits for practice staff while elevating privately held veterinary hospitals with innovative service and technology solutions.
Company Specialties:
- Veterinary routine care
- Veterinary surgeries
- Veterinary illness & injury
- Veterinary emergency services
- Pet dermatology
- Veterinary internal medicine
- Pet dentistry
- Pet oncology
- Pet neurology
- Pet ophthalmology
Company Website: thrivepetcare.com
ASSUMPTION: Thrive Pet Healthcare's extensive experience and comprehensive range of services make it an attractive employer for individuals seeking a career in the veterinary services industry.
π Role Analysis
Career Level: This role is at the mid-level management tier, requiring a balance of strategic thinking, tactical execution, and stakeholder management.
Reporting Structure: The Regional Marketing Manager reports directly to the Director of Marketing and collaborates with various marketing teams, hospital leadership, and operations partners.
Work Arrangement: This role is on-site, with the primary office located in Austin, Texas. However, the role may require occasional travel to other hospital locations.
Growth Opportunities:
- Progression to a senior-level marketing role within the organization
- Expansion of responsibilities to oversee additional regions or practice areas
- Transition to a corporate marketing role or other leadership positions within the company
ASSUMPTION: This role offers significant opportunities for career growth and development within Thrive Pet Healthcare's extensive organization.
π Location & Work Environment
Office Type: Thrive Pet Healthcare's headquarters is a modern, collaborative workspace with a professional yet welcoming atmosphere.
Office Location(s): 211 Walter Seaholm Drive, Suite 200, Austin, TX 78701, US
Geographic Context:
- Austin, Texas, is a vibrant, growing city with a strong job market and a high quality of life.
- The city offers a diverse range of cultural, recreational, and entertainment options.
- Austin has a mild climate, with warm summers and mild winters, making it an attractive place to live year-round.
Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional early mornings, evenings, or weekend work as needed to support hospital operations and events.
ASSUMPTION: Austin's dynamic job market, high quality of life, and mild climate make it an appealing location for professionals seeking to advance their careers in a vibrant, growing city.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing and analytical skills
- Problem-solving abilities
- Stakeholder management and communication skills
- Cultural fit and alignment with Thrive Pet Healthcare's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Thrive Pet Healthcare's mission, values, and company culture to demonstrate your fit for the organization
ATS Keywords: Regional Marketing, Specialty, Veterinary Referral Marketing, Demand Generation, Community Outreach, Brand Awareness, Stakeholder Management, Marketing Strategy, Campaign Performance, Attribution, Funnel Metrics, Project Management, Collaboration, Communication, Problem Solving, Emotional Intelligence, Relationship Building, Veterinary Industry
ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their relevant marketing experience, skills, and cultural fit for Thrive Pet Healthcare.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard marketing, project management, and analytics tools is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Put pets first
- Collaborate and innovate
- Embrace diversity and inclusion
- Practice exceptional medicine
- Grow together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Thrive Pet Healthcare's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- Can you provide an example of a time when you used data to drive a marketing decision or strategy? What was the result?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and experiences align with Thrive Pet Healthcare's company culture and values.
β οΈ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Balancing the needs of various hospital teams, pet owners, and referring veterinarians
- Adapting to changes in marketing strategies, tactics, or hospital leadership
- Operating within a budget and optimizing marketing spend
- Keeping up with industry trends and best practices in veterinary marketing
ASSUMPTION: Applicants should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
π Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or Field Marketing Manager position in other industries, with a focus on demand generation, community outreach, and stakeholder management
- However, this role is unique in its focus on the veterinary industry and the specific needs of emergency, specialty, and urgent care hospitals
- Career progression in this role may differ from similar roles in other industries, with opportunities for growth specific to the veterinary services sector
ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific needs of the veterinary services industry.
π Sample Projects
- Developing and executing a targeted marketing campaign to increase referrals from local veterinarians
- Creating and implementing a local event strategy to raise brand awareness and engage with pet owners and referring veterinarians
- Analyzing and optimizing marketing spend to maximize ROI and support hospital growth
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
β Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development of its marketing team members?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration with other marketing teams or hospital leadership to drive growth and improve marketing effectiveness?
ASSUMPTION: Applicants should use these questions to gain a deeper understanding of the role, the marketing team's dynamics, and the company's growth prospects.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Thrive Pet Healthcare's mission, values, and company culture to demonstrate your fit for the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.