📌 Core Information
🔹 Job Title: Regional Marketing Specialist
🔹 Company: Metabolon, Inc.
🔹 Location: Morrisville, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Spearheading trade event management and executing targeted local marketing campaigns to engage prospects and drive business growth.
- Designing and implementing innovative local marketing strategies tailored to regional market dynamics and customer needs.
- Collaborating with global marketing and sales teams to create campaign materials and ensure product positioning responds to competitors' behavior.
- Managing local advertising, promotional activities, direct mail, and email nurture campaigns, as well as trade show and industry event logistics.
ASSUMPTION: This role requires a high degree of autonomy and cross-functional collaboration, with a focus on driving regional business growth through strategic marketing initiatives.
📋 Key Responsibilities
✅ Regional Marketing Campaigns:
- Design and implement innovative local marketing strategies to attract potential clients and penetrate market segments.
- Collaborate with global marketing and sales teams to create campaign materials tailored to regional market dynamics and customer needs.
- Identify new accounts and expand footprint within existing accounts via advanced prospecting techniques and tools.
- Stay abreast of local competitors' behavior and ensure product positioning and local campaigns respond to challenges posed by competitors.
- Deploy local advertising, promotional activities, direct mail, and email nurture campaigns.
- Monitor and analyze the effectiveness of campaigns and adjust strategies accordingly
✅ Trade Event Management:
- Plan, organize, and execute trade shows and industry events to enhance brand visibility and lead generation.
- Coordinate with vendors and venues to manage event logistics, including setup, staffing, and breakdown.
- Develop and manage budgets for each event, ensuring maximum ROI.
- Work with regional sales teams to select and order literature for trade shows and industry events.
- Analyze event performance and generate detailed reports on key metrics.
- Trade event support travel is anticipated to be 25-40%.
✅ Stakeholder Engagement:
- Work closely with the sales team to align marketing strategies with sales objectives.
- Optimize lead conversion and brand awareness in the region.
- Engage local KOLs, communities, and stakeholders through participation in local webinars, advisory board events, and branding initiatives.
✅ Reporting and Analytics:
- Track and report on the performance of field marketing activities, using data to inform future marketing decisions.
- Maintain an understanding of industry trends and competitive activities.
- Manage local marketing budgets.
ASSUMPTION: This role requires a strong analytical mindset, with a focus on data-driven decision making and continuous improvement of marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Experience with Metabolomics or other life sciences is considered a plus.
Experience: 3-5 years of experience in marketing, with a strong focus on field marketing and event management.
Required Skills:
- Proven ability to manage budgets and a track record of delivering successful marketing campaigns.
- Excellent organizational and project management skills, with the ability to lead multiple projects under tight deadlines.
- Strong writing, communication, and interpersonal skills, capable of fostering lasting relationships with team members and external partners.
- Proficiency in marketing automation, search engine optimization, prospecting tools, and CRM tools.
- Ability and willingness to travel 25-40%
Preferred Skills:
- Experience with Metabolomics or other life sciences.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in life sciences or metabolomics may have a competitive advantage in understanding the company's products and services.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level marketing roles in the Research Triangle Park area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:30 PM, with flexibility for trade event support travel.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the area. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Metabolon is a biotechnology company specializing in metabolomics, the scientific study of small molecules (metabolites) found within an organism, cell, or biofluid. The company provides metabolomics services and products to pharmaceutical, biotechnology, and academic researchers.
Company Size: Metabolon is a mid-sized company with around 200 employees, providing a collaborative and innovative work environment.
Founded: 2000, with a rich history in metabolomics research and technology development.
Company Description:
- Metabolon is committed to advancing metabolomics as a powerful tool for understanding health and disease.
- The company's proprietary technology, Metabolon HD4, enables high-throughput, accurate, and comprehensive metabolomics analysis.
- Metabolon serves a diverse range of customers, from academic researchers to global pharmaceutical companies.
Company Specialties:
- Metabolomics services and technology
- Pharmaceutical research and development
- Academic research support
- Biomarker discovery and validation
Company Website: www.metabolon.com
ASSUMPTION: Metabolon's focus on metabolomics and its diverse customer base provide unique opportunities for marketing professionals to engage with cutting-edge science and innovative applications.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals seeking to advance their skills in field marketing and event management, with the opportunity to specialize in life sciences.
Reporting Structure: The Regional Marketing Specialist will report directly to the Senior Director of Marketing and work closely with global marketing, sales, and other cross-functional teams.
Work Arrangement: This role is on-site, with an anticipated travel requirement of 25-40% for trade event support.
Growth Opportunities:
- Expanding marketing expertise within the life sciences industry
- Developing leadership skills through cross-functional collaboration and team management
- Potential career progression into senior marketing roles or other functional areas within the organization
ASSUMPTION: This role offers significant growth potential for marketing professionals interested in specializing in life sciences and advancing their careers within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Metabolon's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 617 Davis Drive, Morrisville, North Carolina, 27650
Geographic Context:
- Morrisville is located in the Research Triangle Park (RTP) area of North Carolina, a major hub for technology, biotechnology, and pharmaceutical companies.
- The region offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a vibrant food scene.
- North Carolina has a mild climate, with four distinct seasons and a cost of living that is generally lower than the national average.
Work Schedule: The work schedule is typically Monday through Friday, 8:30 AM to 5:30 PM, with flexibility for trade event support travel.
ASSUMPTION: The Research Triangle Park area provides a dynamic and innovative work environment, with ample opportunities for networking and professional growth within the life sciences industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the senior director of marketing and other cross-functional team members
- Final interview with the vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Event management and logistics
- Budget management and financial acumen
- Cross-functional collaboration and stakeholder engagement
- Data analysis and reporting
Application Tips:
- Highlight relevant marketing experience, with a focus on field marketing and event management
- Demonstrate a strong understanding of the life sciences industry and metabolomics
- Tailor your resume and cover letter to emphasize skills and experiences that align with the required qualifications and key responsibilities
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work under tight deadlines
ATS Keywords: Marketing, Event Management, Field Marketing, Local Marketing, Campaign Development, Budget Management, Data Analysis, CRM, Prospecting Tools, Metabolomics, Life Sciences
ASSUMPTION: Metabolon's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on identifying individuals who can drive regional business growth through innovative marketing initiatives.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Search engine optimization tools (e.g., SEMrush, Ahrefs)
- Prospecting tools (e.g., DiscoverOrg, ZoomInfo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Event management platforms (e.g., Cvent, Eventbrite)
- Budget management and analytics tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: Proficiency in marketing automation, search engine optimization, prospecting tools, and CRM tools is essential for success in this role, as they enable effective campaign execution, lead management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Metabolon fosters a culture of creativity and continuous learning, encouraging employees to explore new ideas and approaches.
- Collaboration: The company values cross-functional teamwork and open communication, with a focus on collective success.
- Excellence: Metabolon strives for the highest standards in all aspects of its work, from scientific research to customer service.
Work Style:
- Dynamic and fast-paced: The marketing team operates in a fast-paced environment, with a focus on driving business growth through strategic initiatives.
- Data-driven: Metabolon emphasizes data-driven decision making and continuous improvement in all aspects of its operations.
- Collaborative: The company values cross-functional teamwork and open communication, with a focus on collective success.
Self-Assessment Questions:
- How do you approach innovation and continuous learning in your marketing strategies?
- Can you provide an example of a successful marketing campaign that required cross-functional collaboration and stakeholder engagement?
- How do you balance data-driven decision making with creativity and adaptability in your marketing approach?
ASSUMPTION: Candidates who demonstrate a strong fit with Metabolon's company values and work style will be most successful in this role, as they will be better equipped to drive regional business growth through innovative marketing initiatives.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
- Adapting marketing strategies to the unique dynamics of regional markets, with a focus on understanding local customer needs and competitive landscapes
- Balancing the demands of trade event support travel with the need for consistent on-site presence and collaboration with cross-functional teams
- Navigating the complexities of the life sciences industry, with a focus on understanding metabolomics and its applications
ASSUMPTION: Candidates who are proactive, adaptable, and skilled in managing multiple priorities will be best equipped to overcome the challenges associated with this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on field marketing and event management, with a greater emphasis on local market dynamics and customer needs
- Metabolon's specialization in metabolomics provides unique opportunities for marketing professionals to engage with cutting-edge science and innovative applications
- Career progression in this role may involve specializing in life sciences marketing or advancing into senior marketing roles within the organization
ASSUMPTION: This role offers a unique blend of marketing and life sciences expertise, with significant growth potential for candidates interested in specializing in the life sciences industry.
📝 Sample Projects
- Developing and executing a targeted local marketing campaign to drive customer engagement and lead generation in a specific geographic region
- Managing the logistics and budget for a major industry trade event, with a focus on maximizing brand visibility and ROI
- Analyzing the performance of regional marketing campaigns and trade events, with a focus on data-driven decision making and continuous improvement
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role, with a focus on strategic marketing, event management, and data analysis.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and how will my work contribute to the organization's success?
- Can you describe the team structure and dynamics, and how will I collaborate with cross-functional teams to drive regional business growth?
- How does Metabolon support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
- How does Metabolon approach work-life balance, and what resources are available to support employees' well-being and productivity?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences that align with the required qualifications and key responsibilities
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work under tight deadlines
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
