Regional Sales & Marketing Director - Senior Living

📌 Core Information

🔹 Job Title: Regional Sales & Marketing Director - Senior Living

🔹 Company: Tarantino Senior Living Communities

🔹 Location: Houston, TX, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Medical Practices

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Greater Houston area required)

🚀 Job Overview

Key aspects of this role include:

• Assisting the Senior Living Marketing Department in achieving sales growth and meeting occupancy expectations.
• Collaborating with various teams to develop and implement effective marketing strategies and outreach programs.
• Working closely with Regional Sales Director, Executive Director, and local sales leaders to grow sales and occupancy.
• Conducting sales calls, tours, and events to identify new referral partners and prospective residents.
• Managing move-ins, move-outs, and transfers, as well as maintaining records of prospective residents.

ASSUMPTION: This role requires a high level of travel (85%), so candidates should be comfortable with frequent travel and being away from home.

📋 Key Responsibilities

✅ Works with regional and community teams to achieve sales and reach budgeted occupancy goals.

✅ Assists in the development and implementation of marketing plans to meet and/or exceed performance expectations.

✅ Collaborates with regional sales director, executive director, and local sales leaders to develop and implement a strong outreach and referral generation program.

✅ Conducts phone and direct sales calls, tours, and e-mail communication with inquiries from prospective residents, families, and referral sources.

✅ Conducts outside sales calls and marketing events to identify new referral partners and prospective residents.

✅ Provides healthcare and community information, answers questions, overcomes objections, and closes sales.

✅ Manages all move-ins/outs and assists with transfers.

✅ Maintains an active, working knowledge of competition and communicates updates to the team.

✅ Oversees records of prospective residents, including contracts, move-in paperwork, and necessary health documents.

✅ Creates and maintains a positive image of the community with residents, the community, and other staff associates.

ASSUMPTION: This role requires strong communication, sales, and organizational skills, as well as a deep understanding of the senior living industry and the aging process.

🎯 Required Qualifications

Education: Bachelor’s degree from a four-year college or university preferred.

Experience: Minimum of 3 years of experience with the senior living sales process, the aging process, and maintaining a positive and professional demeanor.

Required Skills:

• Proven regional sales experience in senior living (required).
• Ability to travel 85% (required).
• Strong communication, sales, and organizational skills.
• Knowledge of the senior living industry and the aging process.
• Ability to maintain a positive and professional demeanor.

Preferred Skills:

• Experience with CRM software and sales management tools.
• Fluency in Spanish or other languages spoken by the local community.

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong track record in senior living sales may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Regional Sales & Marketing Director in senior living with 5-10 years of experience in the Houston area).

Benefits:

• Competitive pay
• Medical and RX
• Paid time off
• Retirement and 401K
• Short-term disability
• Long-term disability
• Voluntary life
• Vision
• Dental
• Aflac

Working Hours: Full-time, typically Monday-Friday, with some weekend and evening hours required for events and tours.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tarantino Senior Living Communities is part of the broader medical practices industry, focusing on senior living and care.

Company Size: Tarantino Senior Living Communities is a small company with 2-10 employees, providing a close-knit work environment and the opportunity for significant impact.

Founded: The company was founded in 1980 and has since grown to manage over $2 billion in real estate assets across various sectors, including senior living.

Company Description:

• Tarantino Properties is a full-service real estate company specializing in income-producing real estate.
• The company provides a full complement of property management, brokerage, leasing, and renovation services for commercial, residential, and senior living properties throughout the United States.
• Tarantino Senior Living is a division of Tarantino Properties, focusing on senior living communities and care.

Company Specialties:

• Senior Living Communities
• Property Management
• Brokerage
• Leasing
• Renovation

Company Website: https://www.tarantinoproperties.com/

ASSUMPTION: As a small company, Tarantino Senior Living Communities offers a unique opportunity for candidates to have a significant impact on the growth and success of the organization.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Regional Sales & Marketing Director reports directly to the Senior Living Marketing Department and works closely with regional sales directors, executive directors, and local sales leaders.

Work Arrangement: This role is on-site, with a requirement to reside in the Greater Houston area and travel 85% of the time.

Growth Opportunities:

• As the company grows, there may be opportunities for the right candidate to take on additional responsibilities or move into a leadership role.
• Expanding knowledge and skills in senior living sales, marketing, and community management can lead to career advancement within the company or the broader industry.

ASSUMPTION: Given the company's growth and the nature of the role, there is potential for career advancement and increased responsibilities for the right candidate.

🌍 Location & Work Environment

Office Type: The primary office is located in Houston, Texas, with frequent travel required to various senior living communities and potential clients throughout the region.

Office Location(s): 7887 San Felipe Suite 237, Houston, TX 77063

Geographic Context:

• The Houston metropolitan area is the fifth-most populous metropolitan area in the United States and has a diverse economy with a strong focus on energy, healthcare, and aerospace.
• The area is home to a large and growing senior population, providing ample opportunities for senior living communities and care services.
• Houston offers a vibrant cultural scene, with numerous museums, theaters, and parks, as well as a variety of dining and entertainment options.

Work Schedule: Full-time, typically Monday-Friday, with some weekend and evening hours required for events and tours. The role requires frequent travel (85%) and may involve irregular hours to accommodate the needs of prospective residents and their families.

ASSUMPTION: The frequent travel requirement may be challenging for some candidates, but it also offers the opportunity to work with a diverse range of communities and clients throughout the region.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the senior living marketing team
• Final interview with the regional sales director or executive director
• Background check and offer

Key Assessment Areas:

• Sales and marketing skills
• Industry knowledge and experience
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the senior living industry and the aging process in your application materials.
• Prepare for behavioral interview questions that focus on your sales experience, problem-solving skills, and ability to work collaboratively with a team.
• Research Tarantino Senior Living Communities and be prepared to discuss why you are a good fit for the company's culture and values.

ATS Keywords: Regional Sales, Senior Living, Marketing, Sales Growth, Business Development, Outreach, Referral Generation, Sales Calls, Community Engagement, Record Keeping, Team Collaboration, Customer Service, Problem Solving, Relationship Building, Event Planning

ASSUMPTION: As a small company, Tarantino Senior Living Communities may have a more personalized and streamlined interview process, allowing for more direct interaction with hiring managers and decision-makers.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Sales management tools (e.g., SalesLoft, Outreach, SalesHandy)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience and expertise.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Discipline

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and responsive to change
• Committed to enhancing communities and maximizing value for clients

Self-Assessment Questions:

• Do you align with Tarantino Senior Living Communities' core values of respect, integrity, and discipline?
• Are you comfortable working in a collaborative, team-oriented environment and contributing to a shared vision?
• Do you have a proven track record of success in regional sales and marketing, with a strong focus on results and goal achievement?
• Are you adaptable and responsive to change, with a willingness to learn and grow in a dynamic work environment?

ASSUMPTION: As a small company, Tarantino Senior Living Communities places a strong emphasis on cultural fit and alignment with company values, as well as the ability to work collaboratively with a close-knit team.

⚠️ Potential Challenges

• The frequent travel requirement (85%) may be challenging for some candidates, as it involves being away from home and family for extended periods.
• The role requires a strong understanding of the senior living industry and the aging process, which may present a learning curve for candidates without relevant experience.
• The competitive nature of the senior living market may present challenges in achieving sales and occupancy goals, requiring a high level of resilience and perseverance.
• The role involves managing a diverse range of stakeholders, including prospective residents, families, referral sources, and community partners, which may require strong communication and interpersonal skills.

ASSUMPTION: While there are potential challenges associated with this role, the right candidate will be able to overcome these obstacles and make a significant impact on the growth and success of Tarantino Senior Living Communities.

📈 Similar Roles Comparison

• This role is similar to a Regional Sales Manager or Regional Marketing Manager position in the senior living industry, with a focus on driving sales growth and occupancy through effective marketing strategies and outreach programs.
• However, this role is unique in its requirement for frequent travel (85%) and the need to manage a diverse range of stakeholders, including prospective residents, families, referral sources, and community partners.
• Career progression in this role may lead to opportunities in senior living community management, regional sales or marketing leadership, or corporate-level positions within the company or the broader industry.

ASSUMPTION: While this role shares similarities with other regional sales and marketing positions in the senior living industry, its unique requirements and focus make it a distinct opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase occupancy in a specific senior living community, including direct mail, email, and social media outreach.
• Conducting market research to identify new referral partners and prospective residents in a specific geographic region, and developing a strategic plan to engage these potential sources of business.
• Managing the move-in process for a group of new residents, including coordinating with community staff, family members, and external service providers to ensure a smooth and successful transition.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects and initiatives may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the next 1-3 years, and how this role fits into that strategy?
• How does the company support the professional development and career advancement of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure success for this role, and what are the key performance indicators (KPIs) that will be used to evaluate my performance?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, growth plans, and expectations for the role, as well as the opportunity to assess the fit between the candidate's skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tarantino Senior Living Communities job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your sales experience, industry knowledge, and cultural fit with the company.
• Prepare for behavioral interview questions that focus on your sales experience, problem-solving skills, and ability to work collaboratively with a team.
• Research Tarantino Senior Living Communities and be prepared to discuss why you are a good fit for the company's culture and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.