REMOTE: Event Marketing Manager

📌 Core Information

🔹 Job Title: Event Marketing Manager (REMOTE)

🔹 Company: Marrina Decisions

🔹 Location: Arizona, United States (Remote)

🔹 Job Type: Hybrid (4 days on-site in Bay Area)

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Hybrid (Remote with 4 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic event programs to amplify brand awareness, generate qualified leads, and foster relationships with key industry audiences.
• Planning and managing both 1st party and 3rd party event experiences, as well as client event presence.
• Overseeing event logistics, budgeting, vendor management, and lead capture strategies.
• Analyzing event ROI and optimizing future programs for maximum impact.
• Collaborating with sales and product teams to ensure seamless event execution.
• Staying updated on industry trends and identifying new event opportunities.

ASSUMPTION: This role requires a high level of organization, project management, and communication skills to successfully manage multiple events and stakeholders.

📋 Key Responsibilities

✅ Develop and manage a comprehensive event marketing strategy aligned with overall marketing goals.

✅ Plan, manage, and execute incredible 1st party and 3rd party event experiences.

✅ Plan, manage, and execute client's presence at events, including booth design, presentations, speaking opportunities, ancillary dinners, etc.

✅ Oversee all event logistics, budgeting, and vendor management to ensure smooth event execution.

✅ Develop lead capture strategies, manage lead follow-up post-event, and work with the sales team to convert leads into customers.

✅ Track and measure event ROI using key metrics to analyze data and optimize future programs.

✅ Partner with sales and product teams to ensure seamless event execution.

✅ Keep a pulse on industry trends and identify new event opportunities to stay ahead of the competition.

ASSUMPTION: This role involves frequent travel to attend and manage events, as well as working with various teams and vendors to ensure successful event execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in event marketing with a proven track record of success.

Required Skills:

• Mastery of the event lifecycle, from planning and execution to measurement and ROI analysis.
• Excellent project management, communication, and organization skills.
• Proven ability to work independently and collaboratively to achieve team goals.
• Strong budget management skills and fiscal responsibility.
• Creativity and passion for developing engaging experiences that resonate with attendees.
• Experience with event technology platforms and generative AI tools for marketers.

Preferred Skills:

• Knowledge of generative AI tools for marketers to increase efficiency in marketing processes and drive innovation.
• Creative and innovative thinker with the ability to generate new ideas and translate them into high-impact event strategies.
• Flexibility in wearing multiple hats in a fast-paced startup environment, pivoting as needed to drive business results.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: $70,000 - $120,000 annually (Range depending upon experience)

Benefits:

• Health, dental, and vision insurance
• Paid vacation, holidays, and sick time
• Ongoing training programs
• Opportunity to learn and grow in the MarTech world

Working Hours: Full-time (40 hours/week) with a flexible work arrangement (4 days on-site in the Bay Area)

ASSUMPTION: The salary range provided is an estimate based on industry standards for event marketing managers with similar experience levels. Final compensation will depend on various factors such as the candidate's location, experience, qualifications, and alignment with internal compensation equity.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size)

Founded: 2013

Company Description:

• Marrina Decisions is a leading email marketing agency specializing in email production, marketing automation, and digital marketing solutions.
• The company offers a proven process for creating high-impact responsive email campaigns, ensuring quick execution and excellent results.
• Marrina Decisions focuses on strategy, development, and launch, with a strong emphasis on quality assurance and post-launch performance reporting.

Company Specialties:

• Email marketing
• Marketing automation
• Digital marketing
• Staffing services
• Email marketing agency
• Marketing agency
• Digital marketing solutions
• Marketing recruitment
• Marketing solutions
• Marketing analytics
• Account-based marketing
• Email QA
• Email design
• Email template design
• Lead generation
• Revenue generation
• Marketing operations
• Martech
• Marketing technology
• Marketing strategy
• Campaign management
• Campaign execution
• Marketo consultant
• Marketo services

Company Website: http://www.marrinadecisions.com/

ASSUMPTION: Marrina Decisions' focus on email marketing and digital solutions makes this role an excellent fit for candidates with a strong background in event marketing and a passion for driving innovation through technology.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the marketing leadership team and collaborates with various internal teams, such as sales and product, to ensure seamless event execution.

Work Arrangement: Hybrid (Remote with 4 days on-site in the Bay Area)

Growth Opportunities:

• Expanding event marketing efforts and team as the company grows
• Potential career progression into leadership or management roles within the marketing department
• Opportunities to learn and grow in the MarTech world through ongoing training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, as Marrina Decisions continues to expand its event marketing efforts and team.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with 4 days on-site in the Bay Area)

Office Location(s): Santa Clara, California

Geographic Context:

• The Bay Area is a major hub for technology and innovation, providing ample opportunities for networking and professional growth.
• The region offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
• Marrina Decisions' office is located in Santa Clara, a city in the South Bay region of the San Francisco Bay Area, known for its vibrant tech industry and proximity to Silicon Valley.

Work Schedule: Full-time (40 hours/week) with a flexible work arrangement (4 days on-site in the Bay Area)

ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing leadership team
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Event marketing experience and expertise
• Project management and organizational skills
• Communication and collaboration abilities
• Creativity and innovation in event strategy
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your event marketing experience and relevant skills.
• Include specific examples of successful event marketing campaigns you've managed and the results you achieved.
• Demonstrate your understanding of Marrina Decisions' focus on email marketing and digital solutions in your application materials.
• Prepare thoughtful questions about the role, the team, and the company to ask during the interview process.

ATS Keywords: Event Marketing, Event Planning, Event Management, Marketing Strategy, Lead Generation, Budget Management, Vendor Management, Industry Trends, Generative AI, Marketing Technology

ASSUMPTION: Marrina Decisions uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management software (e.g., Asana, Trello, Monday.com)
• Generative AI tools for marketers (e.g., Copy.ai, Frase, Jasper)

ASSUMPTION: Familiarity with industry-standard event management, marketing automation, and email marketing tools is essential for success in this role. Additionally, experience with generative AI tools for marketers can provide a competitive edge.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Focus on quick execution and high-quality results
• Strong emphasis on collaboration and teamwork
• Openness to new ideas and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable wearing multiple hats and pivoting as needed to drive business results?
• Do you have a strong passion for innovation and staying up-to-date with industry trends?

ASSUMPTION: Marrina Decisions values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving results in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple events and stakeholders simultaneously, requiring strong organizational skills and attention to detail.
• Working with various teams and vendors to ensure successful event execution, necessitating excellent communication and collaboration skills.
• Keeping up with industry trends and identifying new event opportunities, demanding continuous learning and adaptation.
• Balancing remote work and on-site collaboration, requiring self-motivation and time management skills.

ASSUMPTION: These challenges can be overcome by a proactive, organized, and adaptable event marketing manager with a strong commitment to driving results and continuous learning.

📈 Similar Roles Comparison

• Unlike traditional event marketing roles, this position requires a strong focus on digital marketing and technology, as well as a deep understanding of generative AI tools for marketers.
• Marrina Decisions' focus on email marketing and digital solutions sets this role apart from more traditional event marketing positions, offering a unique opportunity to leverage technology and innovation in event strategy.
• Career progression in this role may involve expanding event marketing efforts and team as the company grows, with potential opportunities for leadership or management roles within the marketing department.

ASSUMPTION: This role offers a unique blend of event marketing and digital solutions, providing an excellent opportunity for candidates with a strong background in event marketing and a passion for driving innovation through technology.

📝 Sample Projects

• Planning and executing a successful 3-day industry conference, including speaker management, vendor coordination, and on-site event management.
• Developing and implementing a targeted lead generation campaign for an upcoming trade show, utilizing generative AI tools for marketers to create personalized email content and optimize event attendance.
• Managing a client's event presence at a major industry event, including booth design, presentation development, and on-site event staffing, resulting in a significant increase in qualified leads and brand awareness.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of event planning, management, and strategy, as well as the ability to leverage technology and innovation in event marketing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall marketing strategy?
• What are the most significant challenges facing the event marketing team currently, and how can this role help address them?
• How does Marrina Decisions support the professional development and growth of its employees, particularly in the event marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Marrina Decisions foster a culture of innovation and continuous learning, particularly in the event marketing department?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture, team dynamics, and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your event marketing experience and relevant skills, including specific examples of successful event marketing campaigns you've managed and the results you achieved.
• Prepare a portfolio showcasing previous work in events, content creation, and product marketing, demonstrating your creativity and innovation in event strategy.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.