📌 Core Information
🔹 Job Title: REMOTE (INDIA): SEO Analyst
🔹 Company: Marrina Decisions
🔹 Location: India (Remote)
🔹 Job Type: Remote
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (India)
🚀 Job Overview
Key aspects of this role include:
- Driving client business forward through SEO strategies
- Hands-on experience in ecommerce SEO, local SEO, and tools like Ahref, ASO, SEMrush
- Monitoring performance and optimizing campaigns
- Collaborating with stakeholders and managing client communication
- Analyzing project performance and providing detailed reports
ASSUMPTION: This role requires a high level of self-motivation, analytical skills, and intellectual curiosity to succeed in driving SEO results.
📋 Key Responsibilities
✅ Strategize, monitor, and optimize SEO campaigns to achieve defined objectives
✅ Conduct technical SEO audits, including site migration, rich snippet optimization, and backlink analysis
✅ Optimize JavaScript-heavy websites and make code-related SEO recommendations
✅ Derive SEO strategies for mid to enterprise websites and perform SWOT analysis
✅ Set up automation using pre-built Python, XPath scripts, etc.
✅ Forecast traffic, ranking, and revenue through SEO
✅ Extract and create strategies from data scraping techniques
✅ Create dynamic pages with dynamically generated copy/meta details at scale using AI/ML algorithms or other tools
✅ Manage international client projects and provide quarterly client plans
✅ Work closely with key stakeholders to provide diverse SEO approaches
✅ Day-to-day project management, client communication, and task delegation
✅ Track, report, and analyze project performance
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and client management, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Overall 3+ years of experience in SEO, with a minimum of 2+ years in local SEO and 1+ year in ecommerce SEO
Required Skills:
- Proven experience in SEO tools (Ahref, ASO, SEMrush, etc.)
- Strong technical SEO knowledge, including site migration, rich snippet optimization, and backlink analysis
- Familiarity with multiple CMS (HubSpot, WordPress, Shopify, etc.)
- Excellent Excel skills
- Basic coding knowledge
- Client communication experience
- Ability to derive SEO strategies and perform SWOT analysis
- Experience in setting up automation and data scraping techniques
- Fluency in English
Preferred Skills:
- Basic to intermediate level SEM understanding
- Sabermetrics: Report creation and data automation
- End-to-end campaign management
- Technical SEO content writing
- Working knowledge of Conversion Rate Optimization
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate an even stronger fit for the position.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-senior level SEO roles in India)
Benefits:
- Health insurance
- Retirement benefits
- Performance bonuses
Working Hours: Full-time (40 hours/week), flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEO roles in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marrina Decisions is an advertising services company specializing in email marketing, digital marketing, and staffing services. They cater to clients across various industries.
Company Size: Marrina Decisions has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Marrina Decisions was founded in 2013 and has since grown to become a leading email marketing agency.
Company Description:
- Marrina Decisions offers flawless email production services for various email service platforms and tools
- They provide quick turnaround times and excellent results for clients
- The company focuses on marketing automation, digital marketing solutions, and marketing analytics
Company Specialties:
- Email marketing
- Marketing automation
- Digital marketing
- Staffing services
- Email marketing agency
- Marketing recruitment
- Marketing solutions
- Marketing analytics
- Account-based marketing
- Email QA
- Email design
- Email template design
- Lead generation
- Revenue generation
- Marketing operations
- Martech
- Marketing technology
- Marketing strategy
- Campaign management
- Campaign execution
- Marketo consultant
- Marketo services
Company Website: http://www.marrinadecisions.com/
ASSUMPTION: Marrina Decisions' diverse range of services and specialties indicate a dynamic work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The SEO Analyst will report directly to the SEO Manager or similar role
Work Arrangement: Remote (India), with flexible working hours
Growth Opportunities:
- Potential career progression to Senior SEO Analyst or SEO Manager roles
- Expanding skills in related marketing disciplines, such as SEM or CRO
- Gaining experience in managing teams and mentoring junior team members
ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing field.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): India (Remote)
Geographic Context:
- India has a diverse and growing economy, with a strong focus on technology and digital industries
- The remote work environment allows for flexibility and work-life balance
- India's time zones enable collaboration with global teams and clients
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously
ASSUMPTION: The remote work environment and flexible hours provide a good work-life balance and the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical SEO assessment
- Final round interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving and analytical skills
- Client communication and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and accomplishments in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
- Research Marrina Decisions' services and specialties to show your interest in the company
ATS Keywords: SEO, Ecommerce SEO, Local SEO, YouTube SEO, App Store Optimization, CMS, Technical SEO, JavaScript Optimization, Programmatic SEO, Excel, Client Communication, SWOT Analysis, Automation, Data Scraping, AI/ML Algorithms, Conversion Strategies, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's SEO knowledge, skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- SEO tools: Ahref, ASO, SEMrush, etc.
- CMS: HubSpot, WordPress, Shopify, etc.
- Excel
- Python, XPath scripts
- AI/ML algorithms
- Marketing automation and analytics tools
ASSUMPTION: The tools and technologies listed are essential for the role and may be used during the interview process or onboarding.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Self-motivated and proactive
- Strong problem-solving and analytical skills
- Excellent communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have a proven track record of driving SEO results for clients?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a dynamic, fast-paced environment and enjoy solving complex problems?
ASSUMPTION: Candidates who align with Marrina Decisions' values and work style will be a strong fit for the company and this role.
⚠️ Potential Challenges
- Managing multiple client projects and prioritizing tasks effectively
- Keeping up with the latest SEO trends and algorithm changes
- Working with diverse teams and stakeholders with varying levels of SEO knowledge
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position requires a broader range of skills, including technical SEO, client management, and project management
- Marrina Decisions' focus on email marketing and digital marketing solutions sets it apart from other agencies
- Career progression in this role may involve moving into SEO management or related marketing disciplines
ASSUMPTION: Understanding the unique aspects of this role and company will help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit for an ecommerce client and implementing recommendations to improve organic traffic and revenue
- Developing and executing a local SEO strategy for a multi-location business, including Google My Business optimization and local citation building
- Creating dynamic, AI-generated meta tags and descriptions for a large-scale enterprise website to improve click-through rates and organic traffic
ASSUMPTION: These sample projects demonstrate the range of SEO skills and experiences required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO campaigns and projects I would be working on in this role?
- How does Marrina Decisions support the professional development and growth of its SEO team members?
- What is the team structure and dynamic like for the SEO team at Marrina Decisions?
- How does Marrina Decisions approach collaboration and communication with remote team members?
- What are the key performance indicators (KPIs) used to measure the success of SEO campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, company, and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and skills
- Write a cover letter explaining your interest in the role and company, and how your skills and experience make you a strong fit
- Prepare for the technical SEO assessment by reviewing your knowledge of tools and best practices
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
