REMOTE: Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Marrina Decisions

🔹 Location: Illinois, United States (Remote)

🔹 Job Type: Remote

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Managing global industry marketing campaigns for the Company for Startups Program
• Developing customer engagement and communication strategies
• Collaborating with external agencies and internal stakeholders
• Monitoring and measuring campaign success, and using data-driven insights to enhance strategy

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, matrix organization. Experience in a startup environment is crucial for success in this position.

📋 Key Responsibilities

✅ Build and manage customer engagement and communication programs for the Company for Startups Cloud Program, including in-person/virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns

✅ Develop successful customer advocacy and loyalty programs through storytelling, testimonials, and referral programs

✅ Continuously monitor and measure campaign success, regularly report data-driven insights, and use these insights to enhance the strategy

✅ Collaborate with external agencies and internal stakeholders to develop integrated marketing campaigns, including paid media, email marketing, event marketing, and sales enablement (inbound & outbound)

ASSUMPTION: This role requires strong project management skills, with the ability to prioritize and manage multiple projects simultaneously while maintaining accuracy and quality in deliverables.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience

Experience: At least 6 years of work experience, including 4 years in Lifecycle Customer or B2B marketing, and 2 years of experience in managing integrated marketing and Salesforce and reporting analytics

Required Skills:

• B2B SaaS experience, preferably in a Lifecycle Marketing Manager role
• Passion for Cloud SaaS platforms, data analytics solutions, and related industries
• Project management skills, with the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects
• Excellent written and verbal communication skills, with the ability to clearly convey ideas, project status, and insights and learnings
• Problem-solving and creative thinking skills, with the ability to manage through project roadblocks with limited oversight
• Strong interpersonal skills, with the ability to build and maintain relationships with colleagues
• Ability to work independently, make recommendations and decisions autonomously, and execute at a granular level while thinking strategically
• Formal presentation skills, with the ability to present to all levels of management
• Strong attention to detail, with the ability to execute at a granular level while thinking strategically

Preferred Skills:

• Experience with Marketo or similar tools
• Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups, and/or cloud technologies

ASSUMPTION: While not explicitly stated, experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing is highly recommended for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $120,000 annually (USD)

Benefits:

• Performance bonuses
• Comprehensive benefits package

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lifecycle Marketing Manager role with the given experience level and location. Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2013

Company Description:

• Marrina Decisions is an email marketing agency specializing in email production, marketing automation, and digital marketing solutions
• The company offers staffing services, marketing recruitment, and marketing analytics, with a focus on account-based marketing and email QA
• Marrina Decisions works with various marketing technology platforms and tools, including Marketo and Salesforce

Company Specialties:

• Email marketing
• Marketing automation
• Digital marketing
• Staffing services
• Email marketing agency
• Marketing agency
• Marketing recruitment
• Marketing solutions
• Marketing analytics
• Account-based marketing
• Email QA
• Email design
• Email template design
• Lead generation
• Revenue generation
• Marketing operations
• Martech
• Marketing technology
• Marketing strategy
• Campaign management
• Campaign execution
• Marketo consultant
• Marketo services

Company Website: http://www.marrinadecisions.com/

ASSUMPTION: Marrina Decisions is a well-established email marketing agency with a strong focus on customer success and marketing technology solutions. The company's size and industry experience make it an attractive opportunity for a Lifecycle Marketing Manager looking to grow their career in a dynamic environment.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the marketing leadership team and collaborates with various internal stakeholders and external agencies

Work Arrangement: Remote (solely), with the flexibility to work from anywhere in the United States

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunity to expand the role's scope and responsibilities based on performance and company growth
• Possibility to transition into a marketing leadership or management role in the future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, expand their marketing expertise, and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Remote (fully virtual)

Office Location(s): Illinois, United States (Remote)

Geographic Context:

• Illinois is a Midwestern state with a diverse economy and a strong tech industry
• The remote work arrangement allows for flexibility and a better work-life balance
• The United States offers a large talent pool and a dynamic business environment

Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely and manage personal schedules

ASSUMPTION: The remote work arrangement provides candidates with the opportunity to work from anywhere in the United States, offering a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills-based interviews
• Final interview with the hiring manager or team

Key Assessment Areas:

• Marketing expertise and experience
• Project management skills
• Communication and presentation skills
• Problem-solving and creative thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the role and the company's mission and values
• Prepare for behavioral and skills-based interview questions, focusing on your problem-solving and project management skills
• Showcase your passion for marketing and customer engagement

ATS Keywords: Lifecycle Marketing, Event Management, Customer Engagement, Email Marketing, Project Management, B2B Marketing, Data Analytics, CRM Systems, Marketing Automation, Communication Skills, Problem Solving, Creative Thinking, Interpersonal Skills, Self-Motivated, Attention to Detail, Formal Presentation Skills

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing expertise, project management skills, and cultural fit. Candidates should be prepared to demonstrate their skills and experience through behavioral and skills-based interview questions.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• CRM systems (SFDC, Dynamics, etc.)
• Email marketing tools
• Project management software

ASSUMPTION: Experience with the listed tools and technologies is highly recommended for this role, as they are essential for success in the Lifecycle Marketing Manager position.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Matrix organization with cross-functional collaboration
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, matrix organization environment?
• Are you passionate about marketing and customer engagement?
• Do you have strong project management skills and the ability to prioritize and manage multiple projects simultaneously?
• Are you comfortable working independently and making decisions autonomously?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, matrix organization environment. Strong project management skills and the ability to work independently are crucial for success in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and high expectations
• Working in a fast-paced, matrix organization environment, with limited oversight
• Collaborating effectively with external agencies and internal stakeholders
• Adapting to a remote work arrangement, with the need for strong communication and time management skills

ASSUMPTION: The Lifecycle Marketing Manager role presents several challenges, including managing multiple projects simultaneously, working in a fast-paced matrix organization, and collaborating effectively with various stakeholders. Candidates should be prepared to adapt to a remote work arrangement and demonstrate strong communication and time management skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position, with a focus on customer engagement and campaign management
• Unlike other marketing roles, this position requires a strong focus on event management and customer advocacy programs
• Career progression in this role could lead to a marketing leadership or management position, with the potential to oversee a team of marketing professionals

ASSUMPTION: While this role shares similarities with other marketing positions, it has a unique focus on event management and customer advocacy programs. Candidates should be prepared to demonstrate their expertise in these areas and be open to the possibility of career growth and leadership opportunities.

📝 Sample Projects

• Developing and executing a customer engagement campaign for the Company for Startups Cloud Program, including in-person/virtual events, workshops, and annual conferences
• Creating a successful customer advocacy and loyalty program through storytelling, testimonials, and referral programs
• Monitoring and measuring the success of marketing campaigns, and using data-driven insights to enhance the strategy

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives a Lifecycle Marketing Manager might be responsible for in this role. Candidates should be prepared to demonstrate their experience and expertise in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the company's overall marketing strategy and goals?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for growth and professional development in this role?
• How does the company support work-life balance for remote employees?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's culture, and the opportunities for growth and development. Candidates should tailor their questions to the specific role and company, demonstrating their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and skills-based interview questions, focusing on your problem-solving and project management skills
• Showcase your passion for marketing and customer engagement
• Follow up with the hiring manager or team within one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.