📌 Core Information
🔹 Job Title: Remote Manager, Marketing SEO Analytics and Optimization
🔹 Company: DeVry University
🔹 Location: Remote (Multiple US Locations)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective SEO strategies to drive organic traffic and improve online presence
- Conducting in-depth keyword research and analysis to identify high-volume, low-competition keywords
- Collaborating with marketing, IT, and other stakeholders to enhance website visibility and user experience
- Monitoring and analyzing website traffic, user behavior, and SEO performance to make data-driven decisions
- Staying up-to-date with emerging SEO trends and technologies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, data-driven environment.
📋 Key Responsibilities
✅ Ideate and identify relevant seed keywords based on business offerings and target audience
✅ Utilize advanced SEO tools to discover high-volume, low-competition keywords and interpret complex data
✅ Analyze search intent, identify long-tail keywords, and optimize underperforming keywords
✅ Conduct SEO audits, competitive analysis, and benchmarking to identify improvement opportunities
✅ Track and analyze website traffic, user behavior, and conversion rates to assess SEO strategy effectiveness
✅ Monitor competitor keyword strategies, analyze competitor content, and identify gaps and opportunities
✅ Develop and execute comprehensive search engine optimization strategies to achieve business objectives
✅ Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content
✅ Manage and support contracted external agencies specializing in SEO, link building, web analytics, and accessibility
ASSUMPION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive SEO success and improve overall marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree in digital marketing, computer science, business, or related field
Experience: 5+ years of relevant experience as an SEO manager, analyst, or similar SEO-focused role
Required Skills:
- Proficient in advanced SEO tools (e.g., Google Search Console, SEMrush, Google Keyword Planner, Google Analytics)
- In-depth knowledge of SEO best practices, search engine algorithms, and digital marketing trends
- Knowledge of and hands-on experience in optimizing technical SEO
- Exceptional analytical skills and data-driven decision-making abilities
- Excellent written and verbal communication skills
- Collaborative management capabilities and experience working with external agencies
- Strong project management skills to handle multiple SEO initiatives simultaneously
Preferred Skills:
- Higher education experience
- Basic understanding of website design, development, HTML/CSS coding, PPC advertising, and link-building strategies
- Familiarity with social media marketing and its impact on SEO
- Experience with SEO testing processes and experimentation
- Understanding of conversion rate optimization (CRO) principles
ASSUMPTION: Candidates with a strong SEO foundation, proven analytical skills, and a collaborative mindset will excel in this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $115,000 per year (Based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Tuition reimbursement
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 1,001-5,000 employees
Founded: 1931
Company Description:
- DeVry University is a for-profit institution offering undergraduate and graduate degree programs in various fields
- It is known for its career-focused approach, with many programs designed to prepare students for specific industries and professions
- The university has a strong online presence and offers flexible learning options, including online and hybrid courses
Company Specialties:
- Career-focused education
- Online and hybrid learning options
- Undergraduate and graduate degree programs
- Industry-specific curriculum development
Company Website: http://linkedin.com/devry-university-&-keller-graduate-school-of-management
ASSUMPTION: DeVry University's focus on career-oriented education and flexible learning options creates a dynamic environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: Reports directly to the Director of Marketing or a similar role
Work Arrangement: Remote, with the possibility of occasional on-site meetings or events
Growth Opportunities:
- Potential advancement to a senior SEO role or management position within the marketing department
- Expanding responsibilities and team leadership opportunities as the department grows
- Possibility of transitioning to other marketing specializations or management roles within the university
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the broader university organization.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site meetings or events)
Office Location(s): Multiple US locations, including Chicago, New York City, San Francisco Area, Los Angeles Area, and other major metropolitan areas
Geographic Context:
- Remote work allows for flexibility in location and work-life balance
- Occasional on-site meetings or events may require travel to one of the listed metropolitan areas
- The university's online presence and flexible learning options cater to a diverse student body and require a broad SEO strategy
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of occasional overtime
ASSUMPTION: The remote work arrangement and flexible scheduling options create a supportive work environment for SEO professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study presentation
- Final interview with the hiring manager and relevant stakeholders
- Background check and onboarding
Key Assessment Areas:
- SEO knowledge and experience
- Analytical and problem-solving skills
- Communication and collaboration abilities
- Project management and organizational skills
- Cultural fit and alignment with the university's mission and values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the university's mission
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
- Research the university's marketing strategies and be prepared to discuss how your SEO expertise can contribute to its success
ATS Keywords: SEO, Analytics, Optimization, Keyword Research, Data Analysis, Technical SEO, Collaboration, Communication, Digital Marketing, Search Engine Algorithms, A/B Testing, Conversion Rate Optimization
ASSUMPTION: A well-structured resume, tailored cover letter, and thorough preparation for the technical SEO assessment will increase the likelihood of success in the application process.
🛠️ Tools & Technologies
- Google Search Console
- SEMrush
- Google Keyword Planner
- Google Analytics
- Content management systems (CMS) and website optimization platforms
- Link-building tools and platforms
- SEO testing and experimentation tools
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are widely used in the SEO industry and by marketing professionals.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Career-focused education
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical behavior
Work Style:
- Data-driven decision-making
- Agile and adaptable to change
- Strong communication and collaboration skills
- Results-oriented and focused on achieving business objectives
- Continuous learning and professional development
Self-Assessment Questions:
- How do you align with the university's student-centered approach and career-focused education mission?
- How do you ensure that your SEO strategies and tactics support the university's overall marketing goals and business objectives?
- How do you stay up-to-date with emerging SEO trends and technologies, and how do you incorporate this knowledge into your work?
ASSUMPTION: Candidates who demonstrate a strong understanding of the university's mission, values, and work style will be well-suited to this role and the broader organizational culture.
⚠️ Potential Challenges
- Managing multiple SEO initiatives and reporting responsibilities simultaneously
- Keeping up with the latest SEO trends, algorithms, and best practices
- Collaborating effectively with various stakeholders, including marketing, IT, and external agencies
- Occasional travel requirements for on-site meetings or events
- Balancing SEO strategy development with day-to-day tactical tasks
ASSUMPTION: These challenges can be mitigated with strong project management skills, continuous learning, and effective communication and collaboration abilities.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on SEO strategy development and optimization for a higher education institution
- Unlike other marketing roles, this position requires a strong understanding of SEO best practices, keyword research, and data analysis
- Career progression may involve transitioning to other marketing specializations or management roles within the university
ASSUMPTION: This role offers unique opportunities and challenges compared to similar SEO-focused positions in other industries.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve the university's online visibility and drive organic traffic
- Conducting keyword research and analysis to identify high-volume, low-competition keywords and optimize website content for improved search engine rankings
- Managing and optimizing the university's website structure, meta tags, and internal linking to enhance SEO performance
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for this role, demonstrating the SEO professional's impact on the university's online presence and marketing success.
❓ Key Questions to Ask During Interview
- How does this role fit into the university's overall marketing strategy, and how will my SEO expertise contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the university support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does the university collaborate with external agencies specializing in SEO, link building, web analytics, and accessibility?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the university's marketing strategies, and your commitment to driving SEO success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the university's mission
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
