REMOTE: Marketing Data Analyst

Based on the provided data, here's the : 📌 Core Information 🔹 Job Title: Marketing Data Analyst (REMOTE) 🔹 Company: Marrina Decisions 🔹 Location: Chicago, Illinois, United States 🔹 Job Type: Remote 🔹 Category: Advertising Services 🔹 Date Posted: May 28, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote Solely 🚀 Job Overview 📌 Key aspects of this role include: - Managing day-to-day operations, maintenance, and support of marketing automation platforms and SFDC as the external marketing communications platform. - Managing distribution lists to ensure timely updates and data accuracy. - Overseeing Marketo and SFDC field request management. - Participating in data governance initiatives to drive consistent and proper handling of data inside the platform and across the business. - Providing thorough analysis of the lead database, lead routing, and flows with recommendations. - Producing weekly, monthly, and quarterly marketing campaigns reports and building models using tools and getting insight into current data. - Managing analytics for client teams and stakeholder groups. - Tracking and managing any change requests for reporting requirements from teams. - Coordinating with stakeholders on campaign creation, monitoring the timing of campaigns, and troubleshooting issues around campaign creation. - Assisting in designing new campaign templates through Marketo tools and applications. - Learning and maintaining a thorough knowledge of Marketo and surrounding systems, including best practices, processes, and training materials as needed around managing external communications. 📌 Key Responsibilities 🔹 Data Quality Management - Oversee day-to-day operations, maintenance, and support of Marketo (or any Marketing Automation Platform) and SFDC as the external marketing communications platform. - Manage distribution lists to ensure timely updates are made and the data entered into the system is correct and up to date. - Marketo and SFDC Field request management - Participate in data governance initiatives to drive consistent and proper handling of data inside the platform and across the business. - Provide thorough analysis of the lead database, lead routing, and flows with recommendations. 🔹 Reporting & Data Analysis - Produce weekly, monthly, and quarterly marketing campaigns reports and build models using tools and get insight into current data. - Manage analytics for client teams and stakeholder groups. - Track and manage any change requests for reporting requirements from teams. 🔹 Project Management - Lead coordination of tracking efforts around all external campaigns. - Assist all stakeholders in the timing of campaigns; monitoring the timing of distribution going out to various groups and supporting campaign creation. - Be the initial point of contact to troubleshoot issues around campaign creation. - As a member of the production team, you will assist with designing new campaign templates through Marketo tools & applications. - Learn and maintain a thorough knowledge of Marketo and surrounding systems including best practices, processes, and training materials as needed around managing external communications. 📌 Required Qualifications 🔹 Education: - Bachelor’s degree in Computer Science, Information Systems, or a related field. 🔹 Experience: - At least 2-5 years’ overall experience in Marketing and/or Operations & campaign reporting within a fast-paced high growth environment. - 2+ years of hands-on experience with marketing technology solutions (Marketo operations & production experience preferred; similar marketing automation platform is fine too, plus Salesforce). 🔹 Required Skills: - Keen attention to detail & accuracy in reporting. - Operationally focused with a strong reliance on process and standards. - Comfortable to work across teams and seek alignment to help maintain a best-in-class marketing operations framework. - Collaborative and highly communicative with team, peers, partners & executives. - Ready to learn and solve problems both in isolation and in a team environment. - Must know SQL and an excel power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.). 🔹 Preferred Skills: - Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.). - Familiarity with marketing automation best practices and processes. - Knowledge of marketing metrics and analytics tools (e.g., Google Analytics, Tableau, Power BI, etc.). - Experience with A/B testing and campaign optimization. - Familiarity with marketing automation platform-specific APIs and integrations. 📌 Assumptions 🔹 Assumption about the role: - The Marketing Data Analyst role requires a strong understanding of both marketing and data analysis concepts. Candidates should be comfortable working with large datasets, performing statistical analysis, and drawing insights from data to inform marketing strategies. 🔹 Assumption about qualifications: - A bachelor's degree in a relevant field is required for this role, as it demonstrates a foundational understanding of the necessary skills. However, relevant work experience is equally important and may be given more weight during the hiring process. 📌 Compensation & Benefits 🔹 Salary Range: - The salary range for this role is not provided in the original description. Based on industry standards for a Marketing Data Analyst with 2-5 years of experience, the estimated salary range is $70,000 - $110,000 per year. However, this can vary depending on the candidate's skills, experience, and the company's compensation structure. 🔹 Benefits: - Health Benefits - Paid Vacation - Paid Holidays - Paid Sick Time - Ongoing Training Programs - Opportunities to learn and grow in the MarTech world. 📌 Applicant Insights 🔹 Company Context: - Marrina Decisions is a leading email marketing agency specializing in email production, marketing automation, and staffing services. With a team of experienced email and landing page professionals, they offer high-impact responsive email campaigns and a proven process for quick email execution. 🔹 Company Size: - Marrina Decisions is a mid-sized company with 51-200 employees, providing a collaborative work environment where individual contributions can significantly impact the company's success. 🔹 Founded: - Marrina Decisions was founded in 2013, with a focus on providing high-quality email marketing services and solutions to clients. 🔹 Company Description: - Marrina Decisions is committed to helping clients achieve excellent results with quicker email execution, empowering them to achieve their marketing goals. They offer a comprehensive range of services, including email production, marketing automation, and staffing solutions, tailored to meet the unique needs of each client. 🔹 Company Specialties: - Email Marketing, Marketing Automation, Digital Marketing Solutions, Staffing Services, Email Marketing Agency, Marketing Agency, Digital Marketing Solutions, Staffing Services, Marketing Recruitment, Marketing Solutions, Marketing Analytics, Account-Based Marketing, Email QA, Email Design, Email Template Design, Lead Generation, Revenue Generation, Marketing Operations, MarTech, Marketing Technology, Marketing Strategy, Campaign Management, Campaign Execution, Marketo Consultant, and Marketo Services. 📌 Role Analysis 🔹 Career Level: - This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in marketing and/or operations, seeking to advance their understanding of marketing automation, data analysis, and campaign management. 🔹 Reporting Structure: - The Marketing Data Analyst role involves managing and analyzing data to drive informed decision-making in marketing campaigns. This requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively to stakeholders. 🔹 Growth Opportunities: - Working in a mid-sized company like Marrina Decisions offers ample opportunities for professional growth and development. As the company continues to expand its services and client base, there will be opportunities for the Marketing Data Analyst to take on more responsibilities and advance their career. 📌 Challenges 🔹 Potential Challenges: - Working with large datasets and complex marketing automation platforms can present technical challenges that require strong problem-solving skills and a willingness to learn and adapt to new tools and technologies. 📌 Similar Roles Comparison 🔹 Comparison point 1 - How this role differs from related positions: - Unlike other marketing roles that focus primarily on campaign strategy or creative aspects, the Marketing Data Analyst role requires a strong analytical mindset and a deep understanding of data analysis techniques to drive informed decision-making in marketing campaigns. 🔹 Comparison point 2 - Industry-specific context: - In the fast-paced marketing industry, data-driven decision-making is crucial for staying competitive and maximizing marketing ROI. The Marketing Data Analyst role is essential for ensuring that marketing efforts are informed by accurate and up-to-date data analysis, enabling organizations to optimize their marketing strategies and allocate resources effectively. 📝 Key Questions to Ask During Interview 🔹 Question 1 - Specific to role responsibilities: - Can you describe a time when you had to analyze a large dataset to inform a marketing campaign? How did you ensure the data's accuracy and relevance, and what insights did you uncover that impacted the campaign's strategy? 🔹 Question 2 - Specific to team structure: - How do you approach collaborating with cross-functional teams, such as marketing and IT, to ensure effective communication and data-driven decision-making in marketing campaigns? 🔹 Question 3 - Specific to company culture: - How do you think your analytical skills and problem-solving approach would contribute to Marrina Decisions' collaborative and innovative work environment? 🛠 Cultural Fit Considerations 🔹 Company Values: - Marrina Decisions' company values are not explicitly stated in the provided data. However, as a leading email marketing agency, they likely prioritize innovation, collaboration, and a strong commitment to client success. Candidates should demonstrate a strong alignment with these values in their application and interview responses. 🔹 Work Style: - The ideal candidate for this role should be comfortable working in a fast-paced, collaborative environment and be able to balance multiple priorities and tight deadlines. Strong communication skills, both written and verbal, are essential for effective collaboration with cross-functional teams and stakeholders. ⚠️ Potential Challenges 🔹 Challenge 1 - Data accuracy and integrity: - Ensuring the accuracy and integrity of marketing data is crucial for drawing meaningful insights and making informed decisions. The Marketing Data Analyst must be vigilant in identifying and addressing data quality issues to maintain the reliability of marketing analytics and reporting. 🔹 Challenge 2 - Keeping up with industry trends and tools: - The marketing industry is constantly evolving, with new tools and technologies emerging regularly. The Marketing Data Analyst must stay current with industry trends and be open to learning and adopting new tools and platforms to remain effective in their role. 📈 Sample Projects 🔹 Project example 1 - Marketing campaign optimization: - Describe a marketing campaign optimization project where you analyzed campaign performance data to identify trends, optimize targeting, and improve overall campaign ROI. What data analysis techniques did you use, and what were the key insights and recommendations that drove campaign performance improvements? 📝 Interview & Application Insights 🔹 Typical Process: - The typical interview process for this role may include an initial phone or video screen, followed by one or more on-site or virtual interviews with key stakeholders, such as the hiring manager and team members. The final round may involve a presentation or case study component to assess the candidate's analytical and problem-solving skills. 🔹 Key Assessment Areas: - Technical skills and knowledge of marketing automation platforms, data analysis tools, and marketing metrics. - Analytical and problem-solving skills, with a strong focus on data-driven decision-making. - Communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders. - Cultural fit and alignment with Marrina Decisions' values and work environment. 🛠 Tools & Technologies 🔹 Tools and Technologies: - Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot) - Data Analysis Tools (e.g., SQL, Excel, Power BI, Tableau) - Marketing Metrics and Analytics Tools (e.g., Google Analytics) - Project Management Tools (e.g., Asana, Trello, Jira) - Collaboration and Communication Tools (e.g., Slack, Microsoft Teams, Google Workspace) 📝 ASSUMPTIONS 🔹 Assumption about the role: - The Marketing Data Analyst role requires a strong understanding of both marketing and data analysis concepts. Candidates should be comfortable working with large datasets, performing statistical analysis, and drawing insights from data to inform marketing strategies. 🔹 Assumption about qualifications: - A bachelor's degree in a relevant field is required for this role, as it demonstrates a foundational understanding of the necessary skills. However, relevant work experience is equally important and may be given more weight during the hiring process. 📝 Next Steps for Applicants 🔹 To apply for this position: - Submit your application through this link: - Customize your resume to highlight relevant skills and experiences specific to this role. - Prepare a cover letter that addresses your qualifications and enthusiasm for the role, as well as your understanding of Marrina Decisions' mission and values. - Familiarize yourself with Marrina Decisions' website and the services they offer, and be prepared to discuss how your skills and experience align with their business needs. - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. This provides a comprehensive overview of the Marketing Data Analyst role at Marrina Decisions, highlighting key responsibilities, required qualifications, and potential challenges. It also offers insights into the company's culture, values, and growth opportunities, as well as tips for applicants to succeed in the interview and application process. By carefully reviewing this information, candidates can better understand the role's requirements and tailor their applications and interview responses to demonstrate their fit for the position.