Reputation and Brand Specialist

📌 Core Information 🔹 Job Title: Reputation and Brand Specialist 🔹 Company: Lithia & Driveway 🔹 Location: Remote - USA 🔹 Job Type: Full-Time 🔹 Category: Retail Motor Vehicles 🔹 Date Posted: May 14, 2025 🔹 Experience Level: Entry Level (0-2 years) 🔹 Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Managing online reviews and social media presence for dealerships - Collaborating with internal and external teams to enhance brand reputation - Creating engaging content and maintaining a positive brand voice across platforms - Providing regular updates and reports to dealership clients - Monitoring social media trends and identifying opportunities for visibility ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work independently. Previous experience in social media management or reputation management is a plus but not required. 📋 Key Responsibilities ✅ Reputation Management: - Respond promptly to online reviews and messages across review sites and social platforms - Escalate significant negative reviews to appropriate teams for resolution - Use the LADTech dashboard to identify themes in customer feedback and counsel clients on improvements ✅ Social Media Management: - Create and manage monthly content calendars for dealership social media profiles - Post engaging, organic content while ensuring posts are timely and align with the brand voice - Oversee the design of social media profiles, including Facebook covers, profile pictures, and Twitter profiles - Engage with the social community by sharing, retweeting, and responding to content ✅ Client Engagement: - Communicate with dealership clients weekly to provide updates on activities and strategies - Prepare and distribute monthly reports summarizing performance metrics and insights - Act as a trusted advisor, anticipating client needs and delivering solutions efficiently ✅ Content Development: - Collaborate with internal creative teams to design and publish visually appealing graphics - Research and share relevant content from local events and organizations to foster community connections ✅ Trend Analysis & Public Relations: - Monitor social media trends and identify opportunities for visibility - Seek opportunities for public relations initiatives, such as highlighting awards or charitable activities ASSUMPTION: This role requires strong active listening and critical thinking skills to effectively manage online reviews and engage with clients. 🎯 Required Qualifications Education: - High School graduate or equivalent, 18 years or older required Experience: - Previous experience in social media management or reputation management is a plus but not required Required Skills: - Strong attention to detail and sense of urgency - Excellent active listening and critical thinking skills - Effective time management and ability to prioritize tasks - Bachelor’s degree preferred Preferred Skills: - Familiarity with social media tools and reputation management platforms - Enjoy working in cross-functional teams and thrives in a collaborative environment ASSUMPTION: While a bachelor's degree is preferred, relevant experience and skills may be considered in lieu of formal education. 💰 Compensation & Benefits Salary Range: $19.00 - $26.00 per hour - *ASSUMPTION:* The provided salary range is hourly and may vary based on experience and location. The average salary for a Reputation and Brand Specialist in the United States is around $45,000 - $60,000 per year, which translates to approximately $22 - $30 per hour. Benefits: - Competitive pay - Medical, Dental, and Vision Plans - Paid Holidays and PTO - Short and Long-Term Disability - Paid Life Insurance - 401(k) Retirement Plan - Employee Stock Purchase Plan - Lithia Learning Center - Vehicle Purchase Discounts - Wellness Programs Working Hours: 40 hours per week, with flexible scheduling to accommodate client needs ASSUMPTION: The working hours may vary depending on the dealership's needs and the employee's personal schedule. 📌 Applicant Insights 🔍 Company Context Industry: Lithia & Driveway operates in the Retail Motor Vehicles industry, with a focus on new and used car sales, automotive service, financing, and related services. The company offers a wide range of vehicle brands, including Toyota, Ford, BMW, Chevrolet, MINI, Acura, Volkswagen, Subaru, Mercedes, Kia, Hyundai, Nissan, Honda, Porsche, Audi, Lexus, Smart, GMC, Cadillac, and Buick. Company Size: Lithia & Driveway is a large company with over 10,000 employees, providing ample opportunities for growth and career advancement. Founded: The company was founded in 1946 and has since grown to become one of the nation's fastest-growing automotive retailers, listed as 145 on the Fortune 500 (NYSE: LAD). Company Description: - Lithia & Driveway's mission is "Growth Powered by People," focusing on providing new opportunities for its talented team members. - The company aims to deliver a world-class customer experience while making a lasting impact in the communities it serves. - Lithia & Driveway is committed to equal employment opportunity and considers qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Company Specialties: - New & Used Car Sales - Automotive Service - Financing - Toyota, Ford, BMW, Chevrolet, MINI, Acura, Volkswagen, Subaru, Mercedes, Kia, Hyundai, Nissan, Honda, Porsche, Audi, Lexus, Smart, GMC, Cadillac, and Buick Company Website: http://www.lithiamotors.com ASSUMPTION: Lithia & Driveway's large size and diverse range of services provide numerous opportunities for career growth and development within the company. 📊 Role Analysis Career Level: This role is an entry-level position, ideal for recent graduates or individuals seeking to establish a career in social media management or reputation management. Reporting Structure: The Reputation and Brand Specialist reports directly to the Online Reputation and Brand Manager and collaborates with internal and external teams to enhance dealership reputations. Work Arrangement: This role is remote solely, allowing for flexibility and the ability to work from various locations within the United States. Growth Opportunities: - As a large company with diverse services, Lithia & Driveway offers numerous opportunities for career advancement and growth within the organization. - Employees can explore different roles and departments to expand their skills and expertise. ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and engagement with the team. 🌍 Location & Work Environment Office Type: Remote work environment, with no physical office required for this role. Office Location(s): Not applicable, as this role is remote solely. Geographic Context: - The United States offers a wide range of cultural, social, and economic environments, allowing employees to choose a location that best suits their personal and professional needs. - Remote work provides flexibility to live and work in various cities and towns across the country. Work Schedule: Flexible scheduling to accommodate client needs, with a standard workweek of 40 hours. ASSUMPTION: The remote work environment may require strong communication skills and the ability to work independently to maintain productivity and engagement with the team. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link. 2. Complete a phone or video screening to assess communication skills and cultural fit. 3. Participate in a behavioral interview to discuss your problem-solving skills, attention to detail, and ability to work independently. 4. Complete a background check and reference check, if required. Key Assessment Areas: 1. Communication skills, both written and verbal 2. Active listening and critical thinking abilities 3. Attention to detail and ability to manage multiple tasks 4. Cultural fit and alignment with company values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Include specific examples of your social media management or reputation management experience, if applicable. 3. Demonstrate your understanding of the automotive industry and Lithia & Driveway's mission and values. ATS Keywords: Reputation, Brand, Social Media, Online Reviews, Client Engagement, Content Development, Trend Analysis, Public Relations, Attention to Detail, Active Listening, Critical Thinking, Time Management ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the company. 🛠️ Tools & Technologies - LADTech dashboard - Social media platforms (Facebook, Twitter, etc.) - Reputation management platforms (if applicable) - Collaboration tools (email, instant messaging, video conferencing) ASSUMPTION: The specific tools and technologies required for this role may vary depending on the dealership's needs and the employee's personal preferences. 👔 Cultural Fit Considerations Company Values: - Take personal ownership - Improve constantly - Earn customers for life - Have fun in the process Work Style: - Collaborative and team-oriented - Adaptable and responsive to client needs - Strong communication and interpersonal skills - Ability to work independently and manage multiple tasks Self-Assessment Questions: 1. How do you align with Lithia & Driveway's company values, and can you provide an example of how you've demonstrated these values in a previous role or situation? 2. How comfortable are you working remotely and managing your time effectively in a virtual environment? 3. How do you approach maintaining a positive brand voice and engaging with clients in a professional and respectful manner? ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong communication skills, collaboration, and adaptability to work effectively with various teams and clients. ⚠️ Potential Challenges 1. Managing multiple dealerships and clients simultaneously, requiring strong organizational skills and time management. 2. Addressing negative reviews and feedback, which may require strong communication skills and emotional intelligence. 3. Adapting to the remote work environment and maintaining productivity and engagement with the team. 4. Staying up-to-date with social media trends and best practices, which may require continuous learning and professional development. ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 1. Social Media Manager: This role focuses primarily on creating and executing social media strategies, while the Reputation and Brand Specialist also manages online reviews and client engagement. 2. Reputation Management Specialist: This role may have a more narrow focus on managing online reviews and mitigating negative feedback, whereas the Reputation and Brand Specialist also manages social media content and client engagement. 3. Customer Success/Support Specialist: This role focuses on ensuring customer satisfaction and addressing client needs, while the Reputation and Brand Specialist also manages online reviews and social media content. ASSUMPTION: These roles may share some similarities, but each has its unique focus and requirements. 📝 Sample Projects 1. Developing and implementing a social media content calendar for a dealership, including engaging posts and relevant hashtags. 2. Researching and analyzing customer feedback to identify trends and opportunities for improvement. 3. Collaborating with internal creative teams to design visually appealing graphics for social media posts and online reviews. 4. Monitoring social media trends and identifying opportunities for visibility and engagement. ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data analysis and strategic planning. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall online reputation and brand management strategy for the company? 2. What are the most significant challenges facing the dealerships in maintaining a positive online reputation, and how can this role address them? 3. How does the company support the professional development and growth of employees in this role? 4. What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported? 5. How does the company foster a positive and inclusive work environment, particularly in a remote setting? ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare examples of your social media management or reputation management experience, if applicable. 4. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. 5. If selected for an interview, research the company and the automotive industry to demonstrate your knowledge and enthusiasm for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.