📌 Core Information
🔹 Job Title: Research and Insights Manager, Global AI Marketing
🔹 Company: Google
🔹 Location: San Francisco, California, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global research projects to understand user behavior and market trends in the AI space
- Collaborating with cross-functional teams to translate research findings into actionable marketing strategies
- Managing research agencies and external vendors to execute custom studies
- Developing insights from quantitative and qualitative data to inform business decisions
- Storytelling and presenting findings to stakeholders, from junior to senior executive staff
ASSUMPTION: This role requires a strong background in market research, data analysis, and stakeholder management, with a focus on AI-related topics.
📋 Key Responsibilities
✅ Manage the global research roadmap, outlining primary and secondary study support that aligns with business objectives
✅ Scope custom research studies from start to finish, including designing research briefs, managing RFPs, onboarding agencies, choosing methodologies, executing studies, and deploying insights
✅ Develop insights from quantitative data and qualitative observations, using a variety of internal and external sources
✅ Share research findings and insights via presentations in various formats and forums
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in a research or quantitative field, or equivalent practical experience
Experience: 5 years of experience designing, scoping, executing, and delivering research and analysis projects
Required Skills:
- Experience translating business problems into research questions and translating research findings into marketing recommendations
- Experience managing research and measurement agencies
- Experience synthesizing learnings from various secondary research resources
- Excellent project management skills and a keen attention to detail
Preferred Skills:
- Experience leading global studies and familiarity with market-specific survey/interview nuances
- Experience working on AI-related topics or audiences
- Ability to manage complex projects with multiple stakeholders and priorities
- Proven track record of collaborating with researchers regularly in adjacent organizations on joint studies or ongoing programs
ASSUMPTION: Candidates with a strong background in market research, data analysis, and stakeholder management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $137,000 - $201,000 USD per year (base salary)
Benefits:
- Bonus
- Equity
- Benefits (including health, dental, and vision insurance, 401(k) matching, and more)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The provided salary range is inclusive of the base salary only and does not include bonus, equity, or benefits. The total compensation package may vary based on individual factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google is committed to building products that solve real-world problems and improve people's lives
- The company fosters a culture of innovation, collaboration, and continuous learning
- Google values diversity, inclusion, and belonging, and encourages employees to bring their authentic selves to work
Company Specialties:
- Search engine technology
- Online advertising
- Cloud computing
- Hardware and software development
Company Website: www.google.com
ASSUMPTION: Google's large size and diverse range of products and services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Research and Insights Manager reports directly to the AI Marketing team and collaborates with various cross-functional stakeholders.
Work Arrangement: This role is on-site, with a typical workweek of 40 hours.
Growth Opportunities:
- Potential to lead larger research projects or teams as experience and skills develop
- Opportunities to work on diverse products and services within Google's vast portfolio
- Chance to gain exposure to various aspects of the business, fostering career growth
ASSUMPTION: This role offers significant opportunities for professional growth and development within Google's expansive organization.
🌍 Location & Work Environment
Office Type: Google's San Francisco office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 345 Spear Street, San Francisco, CA 94105, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco has a mild Mediterranean climate, with cool summers and mild winters
Work Schedule: The typical work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project demands.
ASSUMPTION: The San Francisco office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the AI Marketing team lead
Key Assessment Areas:
- Problem-solving and analytical skills
- Stakeholder management and communication
- Data analysis and interpretation
- Cultural fit and alignment with Google's values
Application Tips:
- Highlight relevant experience in market research, data analysis, and stakeholder management
- Tailor your resume and cover letter to emphasize skills and experiences related to AI marketing and global research
- Prepare examples of your ability to translate research findings into actionable insights and marketing recommendations
- Demonstrate your understanding of Google's products and services, and how your research can contribute to their success
ATS Keywords: Market research, data analysis, stakeholder management, AI marketing, global studies, user behavior, competitive analysis
ASSUMPTION: Google's application process is competitive, and candidates should be prepared to demonstrate their skills and experiences through thoughtful and well-prepared responses to interview questions.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Data analysis tools (e.g., Excel, R, Python, SQL)
- Research and survey platforms (e.g., SurveyMonkey, Qualtrics, Google Forms)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The required tools and technologies for this role are standard for market research and data analysis, with a focus on Google's proprietary platforms.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user and all else will follow
- Think big and be bold
- Work as one team, in service of the mission
- Be a good listener as well as a good communicator
- Strive for continuous learning and improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
- Results-oriented and focused on impact
Self-Assessment Questions:
- Do you have a strong user-centered mindset, and can you demonstrate how your research has informed product or marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment, and can you adapt to changing priorities and demands?
- Do you have a growth mindset, and are you committed to continuous learning and improvement?
ASSUMPTION: Google values candidates who are passionate about their products, committed to user-centered design, and eager to learn and grow within the organization.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and demands
- Keeping up with the fast-paced and ever-changing AI marketing landscape
- Balancing the need for in-depth analysis with the need for quick, actionable insights
- Working with external agencies and vendors to execute custom research studies
ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder communication, and data analysis skills.
📈 Similar Roles Comparison
- Unlike other market research roles, this position focuses specifically on AI marketing and global user behavior
- Google's large size and diverse product portfolio offer unique opportunities for career growth and development
- This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving business impact
ASSUMPTION: This role is unique within Google's organization and offers a distinct set of opportunities and challenges compared to similar roles in other companies or industries.
📝 Sample Projects
- Conducting a global study to understand user perceptions and behaviors related to AI assistants
- Analyzing competitive landscapes and market trends in AI marketing
- Developing user personas and segmentation strategies for AI products and services
ASSUMPTION: These sample projects illustrate the types of research and analysis required for this role, with a focus on AI marketing and global user behavior.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader AI marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the AI marketing team, and how can this role address them?
- How does Google support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- How does this role collaborate with other teams and stakeholders within Google, and what are the expectations for cross-functional communication and collaboration?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in market research, data analysis, and stakeholder management
- Prepare examples of your ability to translate research findings into actionable insights and marketing recommendations
- Follow up with the recruiter within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
