RESPONSABLE BRAND CONTENT & DIRECTION ARTISTIQUE (H/F)

📌 Core Information

🔹 Job Title: Responsable Brand Content & Direction Artistique (H/F)

🔹 Company: Lazeo

🔹 Location: Courbevoie, France

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (6-8 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Piloting Lazeo's brand expression, visual identity, and editorial content across all channels
• Supervising the implementation of the visual identity on various supports (campaigns, print, digital, etc.)
• Defining and managing the editorial line, ensuring quality, coherence, and long-term strategy
• Planning and coordinating communication timelines, managing the communication team, and working with external creative partners
• Serving as a transversal referent, challenging, orienting, and structuring the creative and editorial approach

ASSUMPTION: This role requires a strong balance between strategic thinking and hands-on execution, with a focus on brand culture, creativity, and editorial management.

📋 Key Responsibilities

✅ Build and embody Lazeo's visual and editorial universe across all communication channels

✅ Oversee the visual identity implementation and manage the editorial line, ensuring quality and coherence in all communications

✅ Plan and coordinate communication timelines, manage the communication team, and work with external creative partners

✅ Serve as a transversal referent, challenging, orienting, and structuring the creative and editorial approach

✅ Collaborate with the marketing director to transform and affirm Lazeo's image

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and hands-on content production, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6 to 8 years in art direction, brand content, or visual communication

Required Skills:

• Proven expertise in brand content, art direction, and visual communication
• Excellent writing skills and ability to define and manage an editorial line
• Strong proficiency with creative tools (Adobe Suite, Figma, Canva Pro, etc.)
• Excellent project management and organizational skills
• Fluency in French (both written and spoken)

Preferred Skills:

• Experience in the wellness and fitness services industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates should have a solid background in brand content, art direction, or visual communication, with a strong focus on brand culture and editorial management.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Lazeo services

Working Hours: Full-time position, with standard office hours (9:00 AM - 6:00 PM, Monday to Friday)

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing and communications roles in the Paris area. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Lazeo operates in the wellness and fitness services industry, specializing in aesthetic medicine and epilation laser treatments.

Company Size: Lazeo has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Lazeo was founded in 2009, with over a decade of experience in the industry.

Company Description:

• Lazeo is the European leader in laser hair removal and a major player in aesthetic medicine
• The company aims to make aesthetic treatments accessible, safe, and effective in a medicalized setting, while providing a fluid, welcoming, and empowering customer experience
• Lazeo is committed to celebrating diversity and excellence, promoting equal opportunities, and welcoming candidates from all backgrounds

Company Specialties:

• Laser hair removal
• Aesthetic medicine
• Wellness and fitness services

Company Website: www.lazeo.com

ASSUMPTION: Lazeo's focus on brand transformation and customer experience creates an exciting environment for a creative and strategic-minded professional.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing and communications team.

Reporting Structure: The Responsable Brand Content & Direction Artistique (H/F) reports directly to the Marketing Director and manages the communication team and external creative partners.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Potential career progression within the marketing and communications department
• Opportunities to work on high-visibility projects and campaigns
• Chance to develop leadership and management skills by supervising the communication team

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and communications within the wellness and fitness services industry.

🌍 Location & Work Environment

Office Type: Lazeo's headquarters is located in Paris, with a modern and collaborative work environment.

Office Location(s): 50 avenue Victor Hugo, Paris, 75016, FR

Geographic Context:

• The office is located in the 16th arrondissement of Paris, a vibrant and upscale neighborhood
• Easy access to public transportation, with nearby metro and bus stations
• Close proximity to shops, restaurants, and other amenities

Work Schedule: Standard office hours, with flexibility for specific project needs

ASSUMPTION: The Paris office location offers a dynamic and multicultural work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First interview with the Marketing Director
• Second interview with the Marketing Director and other team members
• Final decision and job offer

Key Assessment Areas:

• Creativity and strategic thinking
• Writing and editorial skills
• Proficiency with creative tools
• Project management and organizational skills
• Cultural fit and alignment with Lazeo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in brand content, art direction, and visual communication
• Provide examples of your previous work, showcasing your creativity, strategic thinking, and editorial skills
• Demonstrate your understanding of Lazeo's brand and values in your application materials

ATS Keywords: Brand Content, Art Direction, Visual Communication, Editorial Management, Adobe Suite, Figma, Canva Pro, Brand Culture, Creative Strategy, Team Management, Content Production, Employer Branding, Communication Planning, Tone of Voice Development, Marketing Strategy

ASSUMPTION: The application process may vary based on the volume of applicants and the company's hiring needs. It is essential to tailor your application materials to the specific requirements of this role and demonstrate your qualifications and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma
• Canva Pro
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Proficiency with industry-standard creative tools is essential for this role, as well as experience with project management tools to streamline workflows and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Lazeo strives for the highest standards in all aspects of its business
• Responsibility: Lazeo takes responsibility for its actions and their consequences
• Innovation: Lazeo fosters a culture of creativity and continuous improvement
• Customer-centricity: Lazeo prioritizes the needs and satisfaction of its customers
• Respect: Lazeo values diversity and promotes a culture of inclusivity and mutual respect

Work Style:

• Collaborative: Lazeo encourages teamwork and cross-functional collaboration
• Dynamic: Lazeo operates in a fast-paced and ever-changing environment
• Results-driven: Lazeo focuses on achieving tangible outcomes and measurable success

Self-Assessment Questions:

• Do you share Lazeo's commitment to excellence and continuous improvement?
• Are you comfortable working in a dynamic and collaborative environment?
• Do you have a proven track record of achieving results and driving success in your previous roles?

ASSUMPTION: Candidates should assess their fit with Lazeo's values and work style to ensure a successful and fulfilling career with the company.

⚠️ Potential Challenges

• The role requires a strong balance between strategic thinking and hands-on execution, which may be challenging for some candidates
• The position involves managing a team and external creative partners, requiring strong leadership and communication skills
• The role may require occasional work on weekends or evenings to meet project deadlines
• The Paris office location may present challenges for candidates living outside the city or preferring a remote work arrangement

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic, and collaborative work environment.

📈 Similar Roles Comparison

• This role is unique to Lazeo, as it combines brand content, art direction, and editorial management responsibilities within a single position
• Similar roles in other companies may focus more narrowly on specific aspects of brand content or art direction, rather than encompassing the full range of responsibilities in this role
• Career progression in this role may lead to opportunities in marketing management, communications leadership, or creative direction within the wellness and fitness services industry

ASSUMPTION: Candidates should compare this role to similar positions in other companies to understand the unique opportunities and challenges it presents within the industry.

📝 Sample Projects

• Developing a comprehensive brand style guide and visual identity system for Lazeo
• Managing the editorial calendar and content production for Lazeo's social media channels and website
• Collaborating with external creative partners to produce high-quality visual content and marketing materials for Lazeo's campaigns and events

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Responsable Brand Content & Direction Artistique (H/F) in their day-to-day work.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Lazeo support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Lazeo measure the success of its brand content and art direction efforts?
• What is the typical work-life balance for employees in this role?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application and potential fit with Lazeo.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://lazeo.teamtailor.com/jobs/6165924-responsable-brand-content-direction-artistique-h-f
• Tailor your resume and cover letter to highlight your relevant skills and experiences in brand content, art direction, and visual communication
• Prepare examples of your previous work, showcasing your creativity, strategic thinking, and editorial skills
• Follow up with the Lazeo HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.