Retail Brand Manager

📌 Core Information

🔹 Job Title: Retail Brand Manager

🔹 Company: Pfizer

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: 2025-07-14

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing brand strategies and annual plans
• Executing and tracking brand marketing activities
• Collaborating with sales teams and cross-functional departments
• Analyzing market information and providing insights
• Supporting new product launches and ensuring sales targets are met

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement brand strategies and annual plans, including sales targets

✅ Plan and execute brand marketing activities, both online and offline, in collaboration with relevant departments

✅ Work closely with sales teams to execute and follow up on regional market plans

✅ Independently manage cross-departmental communication, pushing for internal process approvals and execution

✅ Develop and design quarterly or annual content plans for both professional medical education and consumer engagement

✅ Base content on medical literature research and address stage-specific epidemiological solutions

✅ Design and implement new product launch activity plans, and monitor their execution to ensure market targets are met

✅ Collect, feedback, and provide market information and solutions; analyze product and competitor market information

✅ Maintain effective communication systems, regularly reporting progress to superiors and collaborating with sales teams and other departments

✅ Provide recommendations for sales-related policies and internal processes to improve sales efficiency

✅ Support company innovation initiatives and actively explore new opportunities and methods

✅ Complete other tasks assigned by superiors

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree or above, with a preference for master's degree holders

Experience: At least 5 years of brand management experience in the pharmaceutical or FMCG industry, with a preference for candidates with experience in new product launches and a background in top-tier pharmaceutical or FMCG companies

Required Skills:

• Excellent communication skills in both Chinese and English
• Strong analytical and problem-solving skills
• Proven ability to work effectively with cross-functional teams
• Familiarity with the pharmaceutical or FMCG industry and market trends
• Strong commercial acumen and brand management skills
• Ability to adapt to frequent travel

Preferred Skills:

• Experience in medical affairs or medical marketing
• Familiarity with market research tools and techniques
• Ability to work effectively in a matrix organization

ASSUMPTION: Candidates with a strong academic background, relevant industry experience, and a proven track record of success in brand management are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between CNY 350,000 and CNY 500,000 per year, based on industry standards for mid-senior level brand management roles in the pharmaceutical industry in Shanghai. This estimate takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, and provides innovative medicines and vaccines for people and animals. The company's portfolio includes medicines and vaccines in various therapeutic areas, including immunology, oncology, cardiovascular, and infectious diseases.

Company Size: Pfizer has over 10,000 employees in China and is one of the largest pharmaceutical companies in the country. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific breakthroughs. The company has been present in China since 1985 and has since grown to become a significant player in the Chinese pharmaceutical market.

Company Description:

• Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life
• The company strives to provide access to safe, effective, and affordable medicines and healthcare services to people worldwide
• Pfizer's mission is to innovate to bring therapies to patients that significantly improve their lives

Company Specialties:

• Pharmaceutical manufacturing
• Biopharmaceutical research and development
• Global healthcare solutions

Company Website: Pfizer.com

ASSUMPTION: Pfizer's extensive global presence and resources provide candidates with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have 5-10 years of brand management experience in the pharmaceutical or FMCG industry.

Reporting Structure: The Retail Brand Manager will report directly to the Brand Director and work closely with cross-functional teams, including sales, marketing, and medical affairs.

Work Arrangement: This is an on-site role, with a standard workweek of Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

• Progression to a senior brand management role or a leadership position within the marketing department
• Expansion into other therapeutic areas or geographic regions
• Development of expertise in new product launches or medical affairs

ASSUMPTION: This role offers a clear career path for candidates looking to advance their brand management careers within a large, global pharmaceutical company.

🌍 Location & Work Environment

Office Type: Pfizer's Shanghai office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): The Shanghai office is located in the CITIC Office building in the Pudong New Area of Shanghai, a major commercial hub with easy access to public transportation and nearby amenities.

Geographic Context:

• Shanghai is a major global financial hub and the largest city in China, with a population of over 24 million
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Shanghai offers a dynamic, multicultural work environment with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interview with the Brand Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Brand management experience and expertise
• Communication and presentation skills
• Analytical and problem-solving skills
• Cross-functional team collaboration
• Cultural fit and alignment with Pfizer's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of your brand management achievements and challenges overcome
• Research Pfizer's brand portfolio and market presence in China to demonstrate your industry knowledge
• Practice common brand management interview questions and prepare thoughtful responses

ATS Keywords: Brand strategy, brand management, marketing activities, cross-functional collaboration, market analysis, new product launches, pharmaceutical industry, FMCG, communication skills, analytical skills, problem-solving

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management experience, industry knowledge, and cultural fit with Pfizer.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Market research tools (e.g., SPSS, R, SurveyMonkey)
• Project management tools (e.g., Asana, Trello, JIRA)
• Design software (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's specific responsibilities and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Pfizer is committed to pushing the boundaries of science to improve health and well-being
• Boldness: The company encourages employees to take calculated risks and challenge the status quo
• Accountability: Pfizer expects its employees to take ownership of their responsibilities and deliver results

Work Style:

• Collaborative: Pfizer fosters a culture of teamwork and cross-functional collaboration
• Agile: The company encourages adaptability and flexibility in the face of change
• Data-driven: Pfizer bases its decisions on data and insights to drive informed action

Self-Assessment Questions:

• How have you demonstrated innovation in your previous brand management roles?
• Can you provide an example of a time when you took a bold approach to overcome a challenge?
• Describe a situation where you held yourself accountable for a project's success or failure

ASSUMPTION: Candidates who align with Pfizer's values and work style are more likely to succeed in the company's dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role may require frequent travel, which could be challenging for candidates with family or personal commitments
• The pharmaceutical industry is highly regulated, and candidates must be comfortable working within a compliance-driven environment
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
• Candidates may face competition from internal candidates and other external applicants with relevant experience

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Compared to other brand management roles in the pharmaceutical industry, this role places a greater emphasis on cross-functional collaboration and new product launch support
• In the FMCG industry, brand managers may have more autonomy and responsibility for P&L, while this role focuses on brand strategy and marketing activities
• Career progression in this role may follow a more structured path, with clear opportunities for advancement within Pfizer's marketing department

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a clear career path for candidates looking to advance their brand management careers within a large, global pharmaceutical company.

📝 Sample Projects

• Developing and executing a brand relaunch campaign for an established pharmaceutical product
• Conducting market research to identify opportunities for line extension or new product development
• Creating and implementing a customer engagement strategy to improve patient adherence and persistence

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Retail Brand Manager at Pfizer.

❓ Key Questions to Ask During Interview

• Can you describe the brand portfolio and market presence of Pfizer in China?
• How does the Retail Brand Manager role collaborate with other departments, such as sales and medical affairs?
• What are the key priorities for the first 90 days in this role?
• How does Pfizer support the professional development and growth of its brand management team members?
• What is the work-life balance like for employees in this role, and how does Pfizer support work-life integration?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Pfizer Careers portal
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of your brand management achievements and challenges overcome
• Research Pfizer's brand portfolio and market presence in China to demonstrate your industry knowledge
• Practice common brand management interview questions and prepare thoughtful responses
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.