Retail Channel Marketing Executive - DACH

📌 Core Information

🔹 Job Title: Retail Channel Marketing Executive - DACH

🔹 Company: Meta

🔹 Location: Munich, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Munich, Germany)

🚀 Job Overview

Key aspects of this role include:

• Driving retail channel marketing execution for Meta hardware in the DACH region
• Coordinating channel activities and supporting retail partners
• Executing campaigns and programs in-store and online
• Measuring and optimizing marketing programs to drive efficiency
• Building and managing a calendar of activity and tracking marketing and OPEX budget

ASSUMPTION: This role requires a strong understanding of the retail landscape and experience working with retailers. Fluency in German is essential for this position.

📋 Key Responsibilities

✅ Manage and implement campaigns and activities across retailers ensuring our assets meet brand standards and is in support of overall Meta strategy

✅ Coordinate and manage marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners

✅ Work with our retail partners for approval on fixtures, temporary displays, staff training and education

✅ Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)

✅ Build and manage a calendar of activity, gathering input from key stakeholder teams

✅ Track marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics

✅ Identify new processes and opportunities to ensure consistency and business optimization

✅ Provide analysis of the German retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and presentation skills.

🎯 Required Qualifications

Education: BA/BS in Business and/or Marketing related field

Experience: 3+ years in marketing role, with a clear record of achievement and success in technology based consumer marketing

Required Skills:

• Proven knowledge in selling consumer goods within both online and retail capacity with experience of the leading Consumer Electronics retailers
• Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns
• Understanding of the DACH tech retail landscape
• Fluent English and German
• Demonstrable experience in planning and managing marketing budgets
• Highly developed communication and presentation skills demonstrating advanced business acumen that reflects the Meta’s values
• Experience in conducting analysis of marketing programs
• Experience working in a cross functional and fast paced, collaborative environment
• Experience building and delivering presentations
• Experience in working in a remote team environment

Preferred Skills:

• An additional European language

ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and technologies is likely required for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for a mid-level marketing role in Munich)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Generous time off and paid leave policies
• On-site amenities and wellness programs
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Salary range is estimated based on industry standards for a mid-level marketing role in Munich. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, specifically in social media, virtual reality, and augmented reality. The company is known for its innovative and forward-thinking approach to technology and marketing.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 and has since grown to become one of the world's leading technology companies.

Company Description:

• Meta is focused on building the future of human connection through technology
• The company's mission is to give people the power to build community and bring the world closer together
• Meta is committed to creating a safe and respectful online environment for its users

Company Specialties:

• Social media platforms (Facebook, Instagram, WhatsApp, Messenger)
• Virtual and augmented reality technologies
• Artificial intelligence and machine learning
• Connectivity and mobile technologies

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and global presence offer applicants the opportunity to work on a wide range of projects and collaborate with diverse teams.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Retail Channel Marketing Manager for DACH.

Work Arrangement: On-site in Munich, Germany, with potential for remote work and hybrid arrangements.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on cross-functional projects and collaborate with other teams
• Chance to gain experience in the growing wearable technology category

ASSUMPTION: This role offers opportunities for professional growth and development within Meta's marketing team.

🌍 Location & Work Environment

Office Type: Meta's Munich office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the third-largest city in Germany and a major hub for technology and innovation
• The city offers a high quality of life, with a vibrant cultural scene, excellent education opportunities, and a strong job market
• Munich is known for its beautiful parks, historic architecture, and traditional Bavarian culture

Work Schedule: Standard business hours with flexibility for remote work and hybrid arrangements.

ASSUMPTION: Munich's thriving tech industry and high quality of life make it an attractive location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the retail channel marketing manager

Key Assessment Areas:

• Marketing and retail channel experience
• Communication and presentation skills
• Budget management and analysis skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight relevant marketing and retail channel experience in your resume
• Tailor your cover letter to demonstrate your understanding of the DACH retail landscape and Meta's mission
• Prepare examples of marketing campaigns you've executed and their results
• Be ready to discuss your approach to budget management and analysis

ATS Keywords: Retail channel marketing, campaign execution, brand asset coordination, performance measurement, budget management, market analysis, communication skills, presentation skills, cross-functional collaboration, consumer electronics, German language proficiency, English language proficiency, process optimization, stakeholder management, training and education

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills for this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Proficiency in using marketing tools and technologies is likely required for this role.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact and long-term success
• Be bold, take risks, and learn from failure
• Create the best products, services, and experiences
• Work together, collaborate, and win as a team
• Be open and respectful

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Meta's values in your work?
• How have you successfully collaborated with cross-functional teams in the past?
• How do you approach analyzing and optimizing marketing programs?

ASSUMPTION: Applicants should consider how their work style and values align with Meta's company culture.

⚠️ Potential Challenges

• Managing multiple retail partners and campaigns simultaneously
• Adapting to a fast-paced and ever-changing retail landscape
• Working in a cross-functional and collaborative environment
• Balancing the need for creativity and innovation with brand standards and guidelines

ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively in a collaborative environment.

📈 Similar Roles Comparison

• This role is similar to other retail channel marketing positions but focuses specifically on the DACH region and Meta hardware
• Compared to other marketing roles, this position requires a strong understanding of the retail landscape and experience working with retailers
• Career progression may involve moving into a retail channel marketing management role or exploring other marketing specializations within Meta

ASSUMPTION: Applicants should research similar roles and consider how their experience and skills align with the specific requirements of this position.

📝 Sample Projects

• Developing and executing a marketing campaign for a new Meta hardware product launch in the DACH region
• Analyzing retail sales data to identify trends and optimize marketing strategies
• Collaborating with the creative team to develop and deliver brand assets that meet Meta's brand standards

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Meta hardware in the DACH region?
• What are the key priorities for this role in the first 90 days?
• How does Meta support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role?
• How does Meta collaborate with its retail partners to drive success?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing and retail channel experience
• Write a cover letter that demonstrates your understanding of the DACH retail landscape and Meta's mission
• Prepare examples of marketing campaigns you've executed and their results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.