📌 Core Information
🔹 Job Title: Retail Growth Marketing Manager
🔹 Company: Essor
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail, Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive retail marketing strategies to position digital-native brands for success in mass retail.
- Driving sell-through and brand awareness across key retail partners such as Walmart, Target, CVS, and other national chains.
- Identifying and executing high-impact omnichannel marketing initiatives, including in-store activations, promotions, retail media campaigns, and shopper marketing programs.
- Collaborating with cross-functional teams to align marketing efforts with retail growth objectives.
- Customizing marketing initiatives for each retail partner, leveraging retailer-specific tools such as Walmart Connect, Roundel (Target), and CVS Media Exchange.
ASSUMPTION: This role requires a strategic thinker with a hands-on approach, exceptional relationship-building skills, and the ability to craft and implement marketing initiatives that ensure digital-native brands thrive in retail environments.
📋 Key Responsibilities
✅ Develop and implement comprehensive retail marketing strategies to position digital-native brands for success in mass retail.
✅ Drive sell-through and brand awareness across key retail partners, including Walmart, Target, CVS, and other national chains.
✅ Identify and execute high-impact omnichannel marketing initiatives, including in-store activations, promotions, retail media campaigns, and shopper marketing programs.
✅ Collaborate with cross-functional teams (brand, sales, operations, and finance) to align marketing efforts with retail growth objectives.
✅ Customize marketing initiatives for each retail partner, leveraging retailer-specific tools such as Walmart Connect, Roundel (Target), and CVS Media Exchange.
✅ Support promotional efforts by amplifying product visibility through paid search, social media, and other digital marketing channels, ensuring alignment with sales-driven initiatives such as promotional calendars, pricing strategies, and co-marketing opportunities.
✅ Lead go-to-market strategies for digital-native brands entering retail, ensuring seamless brand positioning and execution.
✅ Partner with sales teams and buyer contacts to ensure marketing support aligns with retailer objectives and drives sell-in success.
✅ Track and analyze the effectiveness of retail marketing initiatives, adjusting strategies based on data-driven insights.
✅ Utilize sales data, shopper insights, and category trends to optimize promotional investments and maximize ROI.
✅ Conduct post-mortem evaluations of retail marketing campaigns and implement learnings to improve future activations.
✅ Build and maintain strong relationships with retail marketing teams and buyers to secure marketing opportunities and premium placements.
✅ Attend industry trade shows, buyer meetings, and retail summits to stay ahead of trends and continuously refine marketing strategies.
✅ Serve as a thought leader in retail marketing, leveraging insights to drive innovation and differentiation for Essor’s brands.
ASSUMPTION: This role may require travel within the U.S. to key retail partners and locations, including trips to New York and Boston to visit teams. Additionally, occasional global travel to Paris or the Philippines may be required to visit teams, attend workshops, or participate in strategic meetings supporting retail initiatives and brand expansion.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 8-10 years of experience in CPG, startups, or consumer goods, preferably within consumables.
Required Skills:
- Proven track record of successfully launching and scaling brands in major retailers such as Walmart, Target, CVS, and other national chains.
- Deep understanding of retail marketing dynamics, including in-store promotions, retail media networks, and shopper engagement strategies.
- Business-owner mindset with the ability to identify growth opportunities, solve challenges, and drive measurable results.
- Strong ability to navigate the complexities of item setup, retailer requirements, line reviews, and merchandising strategies.
- Excellent communication, negotiation, and relationship management skills, with experience collaborating across sales, brand, and retailer teams.
- Data-driven approach to marketing, leveraging analytics and insights to optimize performance and maximize ROI.
- Proactive and adaptable, thriving in fast-paced, high-growth environments while managing multiple projects simultaneously.
- Willingness to travel as needed to engage with retail partners, attend industry events, and support in-store marketing execution.
Preferred Skills:
- Experience with retail media networks such as Walmart Connect, Roundel (Target), and CVS Media Exchange.
- Fluency in additional languages, particularly Spanish or French.
ASSUMPTION: Candidates should be owners, continually raising the bar, sincerely open-minded, and willing to examine their strongest convictions with humility. They should also nurture and embrace differing perspectives to make better decisions.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year. Final compensation will be determined based on factors such as experience, skills, and location.
Benefits:
- Flexible working environment
- Growth opportunities
- Supportive team
Working Hours: Full-time, with a flexible hybrid working arrangement.
ASSUMPTION: The estimated salary range is based on industry standards for a Retail Growth Marketing Manager role with 8-10 years of experience in the consumer goods industry. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Essor operates in the retail and consumer goods industry, focusing on finding digital challenger brands and supercharging them into iconic global legends that consumers love.
Company Size: Essor is a mid-sized company with 201-500 employees, providing a supportive, diverse, and global team with a growth mindset.
Founded: Essor was founded with the mission to leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.
Company Description:
- Essor finds digital challenger brands and supercharges them into iconic global legends that consumers love.
- The company leverages technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.
- Essor’s brand portfolio includes rapidly growing health & wellness and lifestyle brands sold on Amazon, direct-to-consumer channels, and through national retailers like Target, CVS, and Walmart.
Company Specialties:
- Retail marketing
- Brand launch and growth
- Consumer products platform
- Strategic collaborations
Company Website: https://www.goessor.com/
ASSUMPTION: Essor is a fast-paced company with great industry professionals, offering great opportunities to get involved with exciting projects and a flexible hybrid working environment.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a strategic mindset and significant experience in retail marketing.
Reporting Structure: The Retail Growth Marketing Manager will report directly to the Head of Retail Marketing and collaborate with cross-functional teams, including brand, sales, operations, and finance.
Work Arrangement: This role has a flexible hybrid working arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Essor is a scaling company, offering opportunities for professional growth and development.
- The company encourages a supportive, diverse, and global team with a growth mindset.
- Essor provides great opportunities to get involved with exciting projects and initiatives.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's retail marketing efforts.
🌍 Location & Work Environment
Office Type: Essor has multiple offices worldwide, with the Boston office serving as one of the key locations for this role.
Office Location(s): Boston, Massachusetts, United States
Geographic Context:
- Boston is a major hub for the retail and consumer goods industry, with numerous retail partners and opportunities for collaboration.
- The city offers a vibrant and dynamic work environment, with a diverse range of cultural, recreational, and professional opportunities.
- Boston's strategic location on the East Coast provides easy access to major retail markets and industry events.
Work Schedule: Full-time, with a flexible hybrid working arrangement, allowing for a mix of on-site and remote work.
ASSUMPTION: The Boston office provides a supportive and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Retail Marketing
- Background check and offer extension
Key Assessment Areas:
- Retail marketing expertise and strategic thinking
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Essor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant retail marketing experience and accomplishments.
- Be prepared to discuss specific retail marketing campaigns you've led and their outcomes.
- Demonstrate your understanding of Essor's brand portfolio and retail marketing strategies.
- Showcase your ability to navigate the complexities of item setup, retailer requirements, line reviews, and merchandising strategies.
ATS Keywords: Retail Marketing, Brand Launch, Omnichannel Marketing, Data Analysis, Relationship Management, Promotional Strategies, Sales Collaboration, Market Strategy, Shopper Engagement, Retail Media, Performance Optimization, Communication Skills, Negotiation Skills, Problem Solving, Adaptability, Project Management
ASSUMPTION: Essor uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Retail media networks (Walmart Connect, Roundel, CVS Media Exchange)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
ASSUMPTION: Familiarity with retail media networks, data analysis tools, and project management platforms is essential for success in this role. Experience with marketing automation and CRM platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Essor values employees who take ownership of their roles and responsibilities, driving results and continuous improvement.
- Growth mindset: The company encourages employees to embrace a growth mindset, continually learning and adapting to new challenges and opportunities.
- Collaboration: Essor fosters a collaborative work environment, with employees working together to achieve common goals and drive success.
Work Style:
- Essor's work style is fast-paced and dynamic, with employees working together to achieve common goals and drive success.
- The company encourages a supportive, diverse, and global team with a growth mindset.
- Essor offers a flexible hybrid working arrangement, allowing for a mix of on-site and remote work.
Self-Assessment Questions:
- Do you embrace a growth mindset and continually seek opportunities to learn and improve?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have experience navigating the complexities of item setup, retailer requirements, line reviews, and merchandising strategies?
ASSUMPTION: Candidates who align with Essor's values and work style, and who are comfortable working in a fast-paced, dynamic environment, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing priorities.
- Navigating the complexities of item setup, retailer requirements, line reviews, and merchandising strategies.
- Building and maintaining strong relationships with retail marketing teams and buyers.
- Staying up-to-date with industry trends and continuously refining marketing strategies.
- Occasional travel requirements, including trips to key retail partners, industry events, and global meetings.
ASSUMPTION: These challenges require a proactive and adaptable candidate with strong communication, negotiation, and relationship management skills, as well as the ability to thrive in a fast-paced, high-growth environment.
📈 Similar Roles Comparison
- This role differs from other retail marketing positions in its focus on driving brand visibility and revenue growth across major retail partners, including Walmart, Target, CVS, and other national chains.
- Essor's retail marketing strategies are tailored to each retail partner, leveraging retailer-specific tools such as Walmart Connect, Roundel (Target), and CVS Media Exchange.
- This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's retail marketing efforts.
ASSUMPTION: This role is unique in its focus on driving brand visibility and revenue growth across major retail partners, and candidates with relevant experience in retail marketing, brand launch, and omnichannel marketing will be well-suited for success.
📝 Sample Projects
- Developing and executing a comprehensive retail marketing strategy for a digital-native brand entering the mass retail market.
- Customizing marketing initiatives for each retail partner, leveraging retailer-specific tools such as Walmart Connect, Roundel (Target), and CVS Media Exchange.
- Conducting post-mortem evaluations of retail marketing campaigns and implementing learnings to improve future activations.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required qualifications for the Retail Growth Marketing Manager role at Essor.
❓ Key Questions to Ask During Interview
- Can you describe the retail marketing strategies currently in place for Essor's brand portfolio, and how this role will contribute to their evolution?
- How does Essor collaborate with cross-functional teams, including brand, sales, operations, and finance, to align marketing efforts with retail growth objectives?
- What opportunities exist for professional growth and development within the Retail Marketing team at Essor?
- How does Essor support and encourage a growth mindset and continuous learning among its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the opportunity to make a significant impact on Essor's retail marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant retail marketing experience and accomplishments.
- Prepare for your interview by researching Essor's brand portfolio and retail marketing strategies.
- Be ready to discuss specific retail marketing campaigns you've led and their outcomes.
- Follow up with the hiring manager within 48 hours after your interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
