📌 Core Information
🔹 Job Title: Retail Marketing Executive
🔹 Company: Harrods
🔹 Location: Hammersmith - 37.5 hrs, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Retail Marketing Manager in delivering innovative and engaging marketing strategies
- Acting as a bridge between brand vision and shop-floor execution
- Collaborating across various teams to identify opportunities that elevate the customer experience
- Planning and executing retail activations, promotions, and customer engagement initiatives
ASSUMPTION: This role requires a proactive and strategic thinker with proven experience in luxury retail to drive in-store activations and customer engagement.
📋 Key Responsibilities
✅ Working closely with various teams to plan and execute key retail activations, promotions, and customer engagement initiatives
✅ Assisting in planning and implementing staff training, incentives, and cross-divisional selling initiatives to enhance in-store performance
✅ Preparing monthly reports, tracking competitor promotional activity, and providing insights to optimize future marketing initiatives
✅ Developing strong relationships with Retail Leadership, Content & Creative, Events, and CRM teams to ensure seamless marketing execution
✅ Attending retail leadership meetings, providing updates and insights on past and upcoming marketing activities while managing multiple projects simultaneously
ASSUMPTION: The role involves a high level of collaboration and multitasking, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in luxury retail, ideally in a brand management or customer-facing leadership role
Required Skills:
- Proven experience in luxury retail, with a focus on in-store marketing and activation
- Strong analytical and problem-solving skills
- Working knowledge of clienteling, localised marketing, and building lasting customer relationships
- Excellent communication and organisational abilities
- Collaborative mindset aligned with Harrods values
Preferred Skills:
- Experience using data to inform marketing decisions
- Fluency in additional languages
ASSUMPTION: Candidates with experience in luxury retail and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Retail Marketing Executive role in London)
Benefits:
- Company Pension
- Flexible Working
- 25 Days’ Holiday
- Birthday Off
- Up to 33% in-store discount (including across food hall and restaurants)
- Season Ticket Loan
Working Hours: 37.5 hours per week, Monday to Friday
ASSUMPTION: The salary range is an estimate based on industry standards for a Retail Marketing Executive role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Luxury Retail
Company Size: 1,001-5,000 employees
Founded: 1849
Company Description:
- Harrods is one of the world’s leading luxury department stores
- Offers a wide range of luxury brands and products
- Committed to providing exceptional customer service and creating memorable shopping experiences
Company Specialties:
- Luxury Retail
- Retail
- Distribution
- Restaurants
- ECommerce
- Digital
- Marketing
- Creative
- HR
- and IT
Company Website: www.harrodscareers.com
ASSUMPTION: Harrods is a well-established luxury retailer with a strong brand and reputation for exceptional customer service.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Retail Marketing Manager
Work Arrangement: On-site, full-time position with core hours of 9:00 AM to 5:30 PM, Monday to Friday
Growth Opportunities:
- Progression to a Retail Marketing Manager role
- Expansion into other areas of the business, such as events or CRM
- Development of skills in luxury retail marketing and customer engagement
ASSUMPTION: This role offers opportunities for career growth and development within the luxury retail sector.
🌍 Location & Work Environment
Office Type: Luxury department store environment
Office Location(s): Hammersmith Road, London, W14 8YW, GB
Geographic Context:
- Hammersmith is a vibrant, multicultural district in West London
- Well-connected by public transportation, with easy access to Central London
- Surrounded by various amenities, including shops, restaurants, and parks
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with additional hours as needed to support events or promotions
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on delivering exceptional customer experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the HR team
- Face-to-face interview with the Retail Marketing Manager and a member of the Retail Leadership team
- Final interview with the Head of Divisional Marketing
Key Assessment Areas:
- Understanding of luxury retail and in-store marketing
- Analytical and problem-solving skills
- Collaboration and communication skills
- Customer-centric mindset
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience in luxury retail and in-store marketing
- Prepare examples of successful marketing campaigns or initiatives you have led or contributed to
- Research Harrods and the luxury retail industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Luxury Retail, In-Store Marketing, Brand Management, Customer Engagement, Retail Activations, Promotions, Data Analysis, Team Collaboration
ASSUMPTION: The application process is competitive, and candidates should demonstrate a strong understanding of luxury retail and in-store marketing to be successful.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with other tools and technologies is desirable but not required.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Customer-focused
- Adaptable
Self-Assessment Questions:
- How do you demonstrate grace, courtesy, and care in your daily work?
- Can you provide an example of a time when you went above and beyond to create a memorable customer experience?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Harrods' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including retail leadership, creative teams, and customers
- Adapting to changes in the luxury retail market and consumer behavior
- Working in a high-pressure, customer-facing role
ASSUMPTION: Successful candidates will be able to thrive in a fast-paced, dynamic environment and manage multiple projects effectively.
📈 Similar Roles Comparison
- Retail Marketing Executive vs. Brand Manager: Both roles focus on brand strategy and customer engagement, but the Retail Marketing Executive role is more focused on in-store activations and promotions
- Retail Marketing Executive vs. Marketing Coordinator: The Retail Marketing Executive role requires more strategic thinking and project management skills, while the Marketing Coordinator role may involve more administrative tasks
- Retail Marketing Executive vs. Retail Sales Manager: Both roles focus on driving sales and customer engagement, but the Retail Marketing Executive role is more focused on marketing strategies and promotions, while the Retail Sales Manager role involves direct sales and team management
ASSUMPTION: This role is unique in its focus on luxury retail marketing and in-store activations, but it shares similarities with other marketing and retail roles.
📝 Sample Projects
- Planning and executing a seasonal in-store campaign to drive footfall and sales
- Developing a staff incentive program to motivate and engage retail teams
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Retail Marketing Executive might undertake at Harrods.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of Harrods?
- What are the key priorities for this role in the first 90 days?
- How does Harrods support the professional development of its employees?
- What are the biggest challenges facing the luxury retail industry, and how does this role address them?
- How does Harrods foster a culture of collaboration and innovation?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, as well as their understanding of the luxury retail industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant experience in luxury retail and in-store marketing
- Prepare examples of successful marketing campaigns or initiatives you have led or contributed to
- Research Harrods and the luxury retail industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
