Retail Marketing Executive

📌 Core Information

🔹 Job Title: Retail Marketing Executive

🔹 Company: Uniphar Group

🔹 Location: CityWest Office, Dublin, Ireland

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing strategies and promotional campaigns for retail stores
• Managing store communications and supporting events
• Analyzing campaign performance and providing recommendations
• Collaborating cross-functionally with commercial and operations teams
• Budget management and administration tasks

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on project management and stakeholder collaboration.

📋 Key Responsibilities

✅ Plan, develop, and allocate monthly POS materials, working with design agencies and printers to ensure effective delivery to stores

✅ Work cross-functionally with commercial and operations teams to plan and execute monthly promotions

✅ Prepare monthly store communications, briefing documents, and marketing updates

✅ Project manage store events and local sponsorships, ensuring best-in-class execution

✅ Develop integrated online/offline marketing support plans for promotional campaigns and events

✅ Attend store events and local sponsorships to ensure best-in-class execution

✅ Analyze and report on campaign performance, providing recommendations to the Strategic Marketing & Planning Manager and the wider team

✅ Carry out monthly store visits to check promotional campaigns and POS

✅ Serve as the point of contact for stores with day-to-day marketing-related queries

✅ Provide marketing material to stores as required

✅ Report on the performance of marketing activity, including campaign tracking and KPI reports

✅ Manage the marketing budget, including raising purchase orders, budget tracking, and liaising with finance on any queries

✅ Proactively engage and contribute to other projects within the marketing team and assist other teams across the wider business units as required

✅ Complete any other duties assigned by the Head of Retail Marketing

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Third-level qualification in Marketing or Digital Marketing

Experience: Minimum 2 years' experience working in a brand/retail marketing role

Required Skills:

• Excellent interpersonal and organizational skills
• Excellent verbal and written communication skills
• Creative thinker with a good understanding of marketing and consumer trends
• Strong business acumen and analytical skills
• Strong team player with influencing skills
• Ability to work on your own initiative and as part of a wider team
• Proficient in MS Office Suite (Word, Excel, and Powerpoint)
• Proficient in desktop publishing (Photoshop) and systems tools (Canva, Brandwatch, or similar)
• Experience in social media analytics and other marketing measurement and performance techniques such as Facebook Ads Manager, Google Analytics
• Full clean driver’s licence and access to own car

Preferred Skills:

• A good understanding of the retail pharmaceutical market

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per annum (based on experience and market rates for a Marketing Executive role in Ireland)

Benefits:

• Hybrid working arrangement with regular face-to-face interactions at the Group’s headquarters in Citywest
• Opportunities for career growth and development within a rapidly expanding organization
• Competitive salary and benefits package

Working Hours: 40 hours per week, Monday to Friday, with flexibility for occasional weekend work during promotional events

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Uniphar Group operates in the pharmaceutical manufacturing industry, with a focus on providing outsourced and specialized services to pharmaceutical and medtech manufacturers.

Company Size: Uniphar Group is a mid-sized company with approximately 1,000-5,000 employees globally, providing a supportive and collaborative work environment.

Founded: Uniphar Group was founded in 1972 and has since grown into a rapidly expanding, diversified healthcare services business with a global footprint.

Company Description:

• Uniphar Group is a publicly listed company with a proud heritage in Ireland and a strong presence in Europe, the USA, and APAC
• The company provides outsourced and specialized services to its clients, leveraging strong relationships with over 200 pharmaceutical manufacturers across multiple geographies
• Uniphar Group is organized into three key divisions: Supply Chain & Retail, Medtech, and Pharma

Company Specialties:

• Retail marketing and promotions
• Pharmaceutical manufacturing and distribution
• Medtech services
• Pharmacy retail operations

Company Website: www.uniphar.ie

ASSUMPTION: Uniphar Group's diverse range of services and global presence offer exciting career opportunities for marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Executive with 2-5 years of experience, seeking to develop their skills in a dynamic and growing organization.

Reporting Structure: The Retail Marketing Executive reports directly to the Strategic Marketing & Planning Manager and works closely with commercial, operations, and other marketing team members.

Work Arrangement: This role offers a hybrid working arrangement with 3 office days per week, providing flexibility while maintaining regular face-to-face interactions.

Growth Opportunities:

• Progression to a Senior Marketing Executive or similar role within the marketing team
• Expansion into other divisions or departments within Uniphar Group
• International assignments or projects, given the company's global presence

ASSUMPTION: This role offers strong potential for career growth and development within Uniphar Group's expanding organization.

🌍 Location & Work Environment

Office Type: Uniphar Group's headquarters is located in Citywest Business Park, Dublin, offering a modern and collaborative work environment.

Office Location(s): Citywest Business Park, Dublin

Geographic Context:

• Dublin is the capital and largest city in Ireland, with a vibrant culture and strong job market
• Citywest Business Park is a well-established business district with easy access to public transportation and amenities
• The office location offers convenient access to major highways and public transportation links

Work Schedule: The working hours for this role are typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional weekend work during promotional events.

ASSUMPTION: The Citywest office location provides a convenient and well-connected work environment for employees, with easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the Strategic Marketing & Planning Manager
• Second-round interview with the Head of Retail Marketing
• Final interview with the HR department

Key Assessment Areas:

• Marketing and consumer trends knowledge
• Project management and organizational skills
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Uniphar Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the retail pharmaceutical market and Uniphar Group's business
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Uniphar Group's company culture and values to show your alignment with the organization

ATS Keywords: Marketing Executive, Retail Marketing, Brand Marketing, Promotional Campaigns, Store Events, POS, Consumer Trends, Marketing Analytics, Project Management, Stakeholder Collaboration, Marketing Communications

ASSUMPTION: Uniphar Group's interview process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, Powerpoint)
• Desktop publishing tools (Photoshop)
• Systems tools (Canva, Brandwatch, or similar)
• Social media analytics tools (Facebook Ads Manager, Google Analytics)

ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial and innovative
• Collaborative and supportive
• Problem-solving focused
• Patient-centric

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on execution
• Team-oriented and collaborative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong team player with excellent communication and interpersonal skills?
• Do you have a proven track record of successful marketing campaigns and events?
• Are you comfortable working with multiple stakeholders and managing projects from end to end?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Uniphar Group's values and work style will be highly competitive for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including commercial, operations, and marketing team members
• Occasional weekend work during promotional events
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced environment to succeed in this role.

📈 Similar Roles Comparison

• This role focuses on retail marketing and promotions, whereas related positions may focus on brand marketing, digital marketing, or other specialized marketing areas
• Uniphar Group's retail division operates in the pharmaceutical manufacturing industry, with a focus on pharmacy retail operations
• Career progression in this role may lead to opportunities in other divisions or departments within Uniphar Group, such as Medtech or Pharma

ASSUMPTION: Candidates should research similar roles and Uniphar Group's business to understand the unique aspects of this position and how it fits within the broader organization.

📝 Sample Projects

• Developing and executing a promotional campaign for a new product launch in retail stores
• Managing a local sponsorship event, including planning, execution, and analysis
• Creating and implementing a marketing strategy to improve customer engagement and loyalty in retail stores

ASSUMPTION: Candidates should be prepared to discuss their past marketing projects and their outcomes during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign process and how this role fits into it?
• How does this role collaborate with other marketing team members and stakeholders?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for career growth and development within Uniphar Group?
• How does Uniphar Group support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Uniphar Group's company culture and values to show your alignment with the organization
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.