Retail Marketing Manager

📌 Core Information

🔹 Job Title: Retail Marketing Manager

🔹 Company: Elvie

🔹 Location: Hybrid (Bristol or London office, with remote work)

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with office and remote work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing international trade marketing plans
• Managing product training and brand ambassador programs
• Collaborating with sales and marketing teams for impactful activations
• Budget planning and management
• Working across Elvie and Willow brands in international markets

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving commercial results and brand excellence in retail spaces.

📋 Key Responsibilities

✅ Product Training and Brand Ambassador:

• Become the Elvie and Willow product expert
• Deliver regular product training to retail and distributor partners
• Develop evergreen training materials
• Plan and execute full product training days
• Implement a train the trainer program with distributors

✅ Retail Media:

• Lead and craft retail media strategy with core retail partners
• Capture learnings, trends, insights, and recommendations

✅ Trade Marketing:

• Own full international trade marketing plans
• Work closely with sales teams on key accounts
• Ensure Elvie and Willow brand excellence in retail spaces
• Develop and implement retail-specific marketing campaigns
• Prioritize opportunities and budget for key commercial moments
• Capture results and drive continuous optimizations

✅ POS:

• Own international POS projects
• Work with key stakeholders from brief to in-store rollout

✅ Budget Ownership:

• Responsible for budget planning
• Craft, own, and optimize full retail marketing budget

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a proactive, hands-on approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade marketing with high-profile retail accounts

Required Skills:

• Proven experience using retail media platforms (e.g., Criteo, Citrus ads)
• Strong relationship-building skills
• Ability to manage trade budgets, retail activations, and POS development
• Hands-on, proactive, flexible, and able to handle multiple projects simultaneously

Preferred Skills:

• Product training experience

ASSUMPTION: While a specific degree is not always required, a relevant educational background or equivalent experience is expected for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Manager with 2-5 years of experience in the UK)

Benefits:

• 9-day fortnight working pattern
• Flexibility and remote work options
• 25 days’ annual leave plus bank holidays
• Life leave days
• 5=10 leave
• Generous parental leave policies
• Healthcare plans, life insurance, and employee assistance program
• Tax-efficient group pension scheme
• Group income protection
• Free Elvie Trainer upon joining
• Generous employee and friends & family discounts on Elvie products
• Wellbeing support from YuLife and access to SmartHealth app

Working Hours: Full-time (37.5 hours per week, with flexible working options)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the UK. Actual salary may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Elvie is a FemTech company specializing in innovative smart technology for women's health, with a focus on breast pumping and pelvic floor health. They recently merged with Willow, another leading FemTech company based in the US.

Company Size: Elvie has a team of over 100 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Elvie was founded in 2013, with a mission to empower women through radical, female-first innovation and break taboos around women's health.

Company Description:

• Elvie is a pioneer in the FemTech industry, developing cutting-edge smart technology to transform overlooked categories like breast pumping and pelvic floor health.
• The company aims to empower women through radical, female-first innovation, breaking taboos and challenging stigma along the way.
• Elvie recently joined forces with Willow, a fellow leader in FemTech and maternal health based in the US, to shape the future of maternal health on a global scale.

Company Specialties:

• Breast pumping technology
• Pelvic floor health
• Innovative smart technology for women's health

Company Website: https://www.elvie.com/

ASSUMPTION: Elvie's focus on FemTech and innovative products for women's health makes it an exciting and impactful place to work, with a strong emphasis on empowering women and challenging industry norms.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the company.

Reporting Structure: The Retail Marketing Manager will report directly to the Head of International Marketing and work closely with the sales and marketing teams.

Work Arrangement: This role offers a hybrid working arrangement, with a mix of working from the Bristol or London office and remote work.

Growth Opportunities:

• Potential to expand the role's scope and responsibilities as the company grows and enters new markets.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Possibility to progress into a senior marketing role or take on additional responsibilities within the international team.

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Elvie's offices are modern, collaborative spaces designed to foster innovation and creativity.

Office Location(s): Bristol and London, with remote work options available.

Geographic Context:

• The UK has a well-established retail market with a strong focus on innovation and customer experience.
• Elvie's international presence provides opportunities to work with diverse retail partners and markets.
• The company's headquarters in the UK offers a central location for international collaboration and growth.

Work Schedule: The role follows a standard full-time work schedule, with flexible working options available.

ASSUMPTION: Elvie's hybrid working arrangement and flexible work schedule provide a good work-life balance, allowing employees to manage their time effectively while meeting the company's needs.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team or stakeholders
• Background check and offer

Key Assessment Areas:

• Candidates' understanding of the retail marketing landscape and trade marketing strategies
• Ability to manage multiple projects and prioritize workloads
• Strong communication and collaboration skills
• Alignment with Elvie's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the retail marketing landscape and Elvie's products.
• Showcase your ability to manage multiple projects and prioritize workloads through specific examples.

ATS Keywords: Retail Marketing, Trade Marketing, Product Training, Brand Ambassador, Retail Media, POS, Budget Management, International Markets, Elvie, Willow

ASSUMPTION: Elvie's interview process focuses on assessing candidates' skills, experience, and cultural fit, with a strong emphasis on their ability to drive commercial results and brand excellence in retail spaces.

🛠️ Tools & Technologies

• Retail media platforms (e.g., Criteo, Citrus ads)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (e.g., Excel, PowerPoint)
• Google Workspace (e.g., Google Docs, Sheets, Slides)

ASSUMPTION: While specific tools and technologies may vary, candidates should be comfortable using common project management, productivity, and marketing tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering women through radical, female-first innovation
• Breaking taboos and challenging stigma around women's health
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Flexible and adaptable, with a focus on driving results
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on continuous improvement

Self-Assessment Questions:

• Do you align with Elvie's mission to empower women through radical, female-first innovation?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on driving results?
• Do you thrive in collaborative, cross-functional teams and enjoy working with diverse stakeholders?

ASSUMPTION: Elvie's culture is focused on empowering women, breaking taboos, and fostering a collaborative, innovative work environment. Candidates should be comfortable working in a dynamic, fast-paced setting and align with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and prioritizing workloads in a fast-paced environment
• Balancing strategic thinking with hands-on execution
• Working with diverse retail partners and stakeholders across international markets
• Keeping up with industry trends and best practices in retail marketing and trade marketing

ASSUMPTION: While this role presents unique challenges, it also offers opportunities for growth, learning, and impact within the dynamic and innovative FemTech industry.

📈 Similar Roles Comparison

• Unlike traditional retail marketing roles, this position focuses specifically on international trade marketing and requires a strong understanding of the global retail landscape.
• Elvie's focus on FemTech and innovative products for women's health sets this role apart from more traditional retail marketing positions.
• This role offers opportunities for growth and development within the company, with potential to progress into senior marketing roles or take on additional responsibilities within the international team.

ASSUMPTION: While this role shares similarities with other retail marketing positions, its focus on international trade marketing and Elvie's unique product offerings make it a distinctive opportunity within the FemTech industry.

📝 Sample Projects

• Developing and executing a trade marketing campaign for a major retail partner, driving in-store sales and brand awareness
• Managing a product training program for a global distributor, ensuring key partners have the resources and information needed to represent and sell Elvie's products effectively
• Collaborating with the sales team to craft a trade marketing plan for a key account, driving commercial growth and brand excellence in retail spaces

ASSUMPTION: These sample projects illustrate the hands-on, strategic, and collaborative nature of the Retail Marketing Manager role at Elvie, with a focus on driving commercial results and brand excellence in retail spaces.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for international expansion and how this role will contribute to those efforts?
• How does the team collaborate with other departments, such as sales and product, to ensure alignment and success?
• What opportunities are there for professional development and growth within the company?
• How does Elvie support work-life balance, and what resources are available to employees?
• Can you provide an example of a successful trade marketing campaign executed by the team, and what made it effective?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on retail marketing, trade marketing, and product training.
• Prepare examples of your work, such as successful trade marketing campaigns or product training programs, to showcase your skills and accomplishments.
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.