📌 Core Information
🔹 Job Title: Retail Marketing Manager - Entry Level
🔹 Company: TVM Group
🔹 Location: Pittsburgh, PA, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer enrollment strategies in collaboration with sales and marketing teams
- Creating and optimizing engaging marketing campaigns targeting potential customers through residential outreach initiatives
- Assisting in the creation of compelling presentations to drive sales on behalf of clients
- Monitoring and analyzing campaign performance to generate reports and suggest improvements
- Collaborating cross-functionally to ensure a seamless customer journey from enrollment to post-purchase support
- Staying up-to-date with industry trends and emerging technologies to continuously improve enrollment strategies
ASSUMPTION: This role requires a strong passion for marketing and customer engagement, as well as excellent communication skills. A basic understanding of marketing principles and an analytical mindset are crucial for success in this position.
📋 Key Responsibilities
✅ Collaborate with sales and marketing teams to develop and implement customer enrollment strategies
✅ Create and optimize engaging marketing campaigns targeting potential customers through residential outreach initiatives
✅ Assist in the creation of compelling presentations to drive sales on behalf of clients
✅ Monitor and analyze campaign performance, generating reports and insights to assess effectiveness and suggest improvements
✅ Collaborate with cross-functional teams, including sales and customer support, to ensure a seamless customer journey from enrollment to post-purchase support
✅ Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve enrollment strategies
ASSUMPTION: The key responsibilities of this role involve a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field (preferred but not required)
Experience: Entry-level (0-2 years) with a strong passion for marketing and customer engagement
Required Skills:
- Excellent written and verbal communication skills
- Basic understanding of marketing principles and concepts
- Analytical mindset with the ability to interpret data and make informed decisions
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously
- Collaborative team player with the ability to work cross-functionally
- Adaptability and willingness to learn from constructive feedback
Preferred Skills:
- Prior internship or coursework in marketing
ASSUMPTION: While a degree in a related field is preferred, the company values passion, strong communication skills, and a willingness to learn above all else.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000 per year
Benefits:
- Not specified in the job description
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the Pittsburgh area.
📌 Applicant Insights
🔍 Company Context
Industry: Sales and marketing services
Company Size: Small (3 employees)
Founded: 2022
Company Description:
- TVM Group is a growing sales firm dedicated to delivering top-notch outreach and enrollment solutions to valued clients
- The company prides itself on its commitment to excellence, innovation, and creating meaningful relationships with potential customers on behalf of its clients
- As a small but growing company, TVM Group offers an excellent opportunity for individuals to grow and make a significant impact in a collaborative and fast-paced environment
Company Specialties:
- Sales and marketing services
- Customer enrollment and engagement
- Outreach and enrollment solutions
Company Website: https://www.tunnelvisionmarketinginc.com/
ASSUMPTION: As a small company, TVM Group offers a dynamic and fast-paced work environment where employees can have a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: The Retail Marketing Manager will report directly to the Marketing Manager or a similar role
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- As the company grows, there may be opportunities for advancement within the marketing department or other areas of the business
- The entry-level nature of this role provides an excellent platform for learning and developing marketing skills
ASSUMPTION: Given the small size of the company, growth opportunities may be limited in the short term, but the entry-level nature of this role provides an excellent foundation for a career in marketing.
🌍 Location & Work Environment
Office Type: Not specified in the job description
Office Location(s): Pittsburgh, PA, United States
Geographic Context:
- Pittsburgh is a mid-sized city with a diverse economy and a growing tech industry
- The cost of living in Pittsburgh is relatively low compared to other major U.S. cities
- The city offers a variety of cultural attractions, including museums, theaters, and sports teams
Work Schedule: Full-time (40 hours per week), with potential for overtime during peak enrollment periods
ASSUMPTION: The work environment at TVM Group is likely to be fast-paced and collaborative, with a strong emphasis on teamwork and customer engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing and sales teams
- Background check and reference checks
Key Assessment Areas:
- Communication skills, both written and verbal
- Understanding of marketing principles and concepts
- Analytical skills and ability to interpret data
- Adaptability and willingness to learn
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your passion for marketing and customer engagement, as well as your relevant skills and experiences
- Prepare for interview questions that assess your communication skills, analytical mindset, and cultural fit with the company
- Research the company and its clients to demonstrate your understanding of their business and the role's requirements
ATS Keywords: Marketing, customer engagement, communication skills, analytical skills, organizational skills, team collaboration, adaptability, detail-oriented
ASSUMPTION: The application process for this role is likely to be competitive, given the entry-level nature of the position and the company's commitment to excellence and innovation.
🛠️ Tools & Technologies
- Not specified in the job description
ASSUMPTION: As an entry-level role, the required tools and technologies may be minimal, with a focus on learning and developing marketing skills rather than specific software or platforms.
👔 Cultural Fit Considerations
Company Values:
- Commitment to excellence
- Innovation
- Creating meaningful relationships with potential customers
Work Style:
- Collaborative and fast-paced
- Focus on customer engagement and enrollment
- Adaptability and willingness to learn
Self-Assessment Questions:
- Do I have a strong passion for marketing and customer engagement?
- Am I comfortable working in a fast-paced, collaborative environment?
- Am I adaptable and willing to learn from constructive feedback?
ASSUMPTION: As a small but growing company, TVM Group values employees who are passionate, adaptable, and committed to excellence in their work.
⚠️ Potential Challenges
- The entry-level nature of this role may present challenges in terms of limited experience and knowledge in marketing
- The fast-paced work environment may require adaptability and the ability to manage multiple tasks simultaneously
- The company's commitment to excellence and innovation may set high expectations for performance and growth
- The small size of the company may limit growth opportunities in the short term
ASSUMPTION: While there may be challenges associated with this role, the company's commitment to excellence and innovation, as well as its collaborative work environment, can help employees overcome these obstacles and succeed in their careers.
📈 Similar Roles Comparison
- This role is similar to other entry-level marketing positions, but may offer more focus on customer enrollment and engagement
- The entry-level nature of this role may provide more opportunities for learning and development than more senior marketing positions
- The small size of the company may offer a more dynamic and fast-paced work environment than larger marketing agencies or departments
ASSUMPTION: While this role may share similarities with other entry-level marketing positions, its focus on customer enrollment and engagement, as well as its small but growing company size, sets it apart from other opportunities in the field.
📝 Sample Projects
- Developing and implementing a residential outreach campaign to target potential customers
- Creating and optimizing engaging marketing materials, such as brochures, flyers, and email campaigns
- Analyzing campaign performance data to generate reports and insights, and using this information to inform future marketing strategies
ASSUMPTION: The sample projects for this role are likely to involve a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively with various teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
- How does the company measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success in the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your passion for marketing and customer engagement, as well as your relevant skills and experiences
- Prepare for interview questions that assess your communication skills, analytical mindset, and cultural fit with the company
- Research the company and its clients to demonstrate your understanding of their business and the role's requirements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
