📌 Core Information
🔹 Job Title: Retail Marketing Manager – Europe
🔹 Company: SquareTrade
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (London-based with travel to European markets)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and rollout of retail campaigns across multiple European partner accounts
- Designing and leading programs to educate and inspire retail staff, turning them into active brand advocates
- Collaborating with an external retail marketing agency to deliver high-quality in-store activations and training tools
- Working closely with cross-functional teams to ensure seamless coordination and integrated campaigns
- Tracking and evaluating campaign performance to refine the retail calendar and report effectively to stakeholders
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with both internal teams and external agencies.
📋 Key Responsibilities
✅ Supporting the development and rollout of retail campaigns across multiple European partner accounts, ensuring consistent and impactful execution in line with brand and business goals.
✅ Designing and leading programs that educate and inspire store staff, turning them into active brand advocates who can influence the end-consumer at the point of sale.
✅ Briefing and collaborating with our dedicated retail marketing agency to deliver high-quality in-store activations, training tools, and promotional materials tailored to partner and market needs.
✅ Working closely with the Senior Marketing Manager, account management, retail excellence, and brand teams to ensure seamless coordination and integrated campaigns.
✅ Tracking and evaluating campaign performance across retail environments, using insights to refine the retail calendar and report effectively to stakeholders.
✅ Managing project budgets and timelines with precision, ensuring timely and on-brand delivery of all retail initiatives.
ASSUMPTION: This role requires a strong understanding of retail environments and the key drivers of consumer conversion at the shelf, as well as the ability to engage and motivate retail staff.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in marketing, ideally in FMCG, consumer goods, or retail/in-store marketing
Required Skills:
- Strong understanding of retail environments and consumer behavior at the point of sale
- Proven experience working with or managing external agencies for campaign execution
- Demonstrated ability to engage and motivate retail staff or front-line teams
- Excellent project and stakeholder management skills
- Strong analytical skills with the ability to draw insights from campaign data
- Creative, detail-oriented, and highly organized
Preferred Skills:
- Proficiency in European languages, with preference for Nordic languages, French, German, or Italian
- Experience working across multiple European markets
ASSUMPTION: Candidates with experience in FMCG or retail marketing, as well as those with language proficiency in European languages, will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (AI-estimated, based on market research and job requirements)
Benefits:
- Competitive benefits package
- Opportunity to work in a dynamic, international environment
- Chance to influence brand presence in thousands of retail locations across Europe
Working Hours: Full-time, with occasional travel to European markets (up to once per month)
ASSUMPTION: The salary range provided is an estimate based on market research and the job requirements. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on device protection and insurance
Company Size: Medium-sized (501-1,000 employees), offering a collaborative and ambitious work environment
Founded: 1999, with over 20 years of experience in revolutionizing the product protection industry
Company Description:
- Allstate Protection Plans, also known as SquareTrade, is a global leader in device protection, working with major operators, retailers, and manufacturers
- Known for its customer-centric approach, transparent terms and conditions, and flexible resolution options
- Protects over 140 million devices globally and operates across Europe, North America, Japan, and Australia
Company Specialties:
- Device protection and insurance
- Retail marketing and in-store activations
- Cross-functional collaboration and integrated campaigns
Company Website: http://www.allstateprotectionplans.com
ASSUMPTION: SquareTrade's focus on customer experience and innovation makes it an attractive employer for marketing professionals seeking to make an impact in a dynamic industry.
📊 Role Analysis
Career Level: Mid-Senior level, offering opportunities for growth and development within the marketing function
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including account management, retail excellence, and brand teams
Work Arrangement: On-site in London, with occasional travel to European markets (up to once per month)
Growth Opportunities:
- Expanding into new sectors, such as B2B, CE insurance, and trade-in products
- Gaining broad exposure across markets and the full marketing mix in a dynamic B2B2C environment
- Potential for career progression within the marketing function or broader organization
ASSUMPTION: This role offers strong growth potential, as SquareTrade continues to expand its European presence and explore new market opportunities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 5 Golden Square, W1F 9BS, London, United Kingdom
Geographic Context:
- London is a major global hub for finance, technology, and consumer services
- The office is located in the heart of London's West End, offering easy access to public transportation and amenities
- The city offers a vibrant cultural scene, diverse neighborhoods, and a high quality of life
Work Schedule: Full-time, with occasional travel to European markets (up to once per month)
ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to public transportation and a wide range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or video interview with the cross-functional team
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Retail marketing expertise and campaign execution
- Ability to engage and motivate retail staff
- Project management and stakeholder communication skills
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant retail marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the retail environment and consumer behavior at the point of sale
- Prepare examples of successful retail campaigns or staff engagement initiatives you've led in the past
ATS Keywords: Retail Marketing, Campaign Execution, Brand Advocacy, Project Management, Stakeholder Management, Analytical Skills, Retail Staff Engagement, Cross-Functional Collaboration, Performance Monitoring, Budget Management, European Market Knowledge, Language Proficiency
ASSUMPTION: The application process for this role will focus on assessing the candidate's retail marketing expertise, campaign execution skills, and ability to engage and motivate retail staff.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and cross-functional teamwork
- Integrity and transparency
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Customer-focused and customer-centric
Self-Assessment Questions:
- How have you demonstrated your ability to engage and motivate retail staff in previous roles?
- Can you provide an example of a successful retail campaign you've led, and how you measured its impact?
- How do you approach collaborating with cross-functional teams to ensure seamless coordination and integrated campaigns?
ASSUMPTION: Candidates who align with SquareTrade's customer-centric values and can demonstrate a strong work ethic, collaborative mindset, and data-driven approach will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple retail campaigns simultaneously, each with its own unique requirements and timelines
- Balancing the needs of internal stakeholders with the demands of external partners and agencies
- Adapting to the diverse retail environments and consumer behaviors across multiple European markets
- Ensuring consistent brand messaging and execution across a wide range of retail partners and locations
ASSUMPTION: The successful candidate will be able to navigate these challenges by leveraging strong project management skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on retail marketing execution and staff engagement within the device protection industry
- Compared to related roles in FMCG or consumer goods, this position offers a more specialized focus on the retail environment and consumer behavior at the point of sale
- Career progression in this role could lead to broader marketing or management positions within SquareTrade or the device protection industry
ASSUMPTION: Candidates with experience in FMCG or retail marketing, as well as those with language proficiency in European languages, will find this role to be a strong fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a retail campaign to launch a new product line across multiple European markets
- Designing and implementing a retail staff engagement program to improve brand advocacy and consumer conversion at the shelf
- Collaborating with an external agency to create tailored in-store activations and training tools for a major retail partner
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the retail marketing strategy for SquareTrade's European markets, and how this role fits into its execution?
- How does the cross-functional team collaborate to ensure seamless coordination and integrated campaigns across multiple retail partners and markets?
- What opportunities exist for professional development and growth within the marketing function or broader organization?
- How does SquareTrade measure the success of its retail campaigns, and what key performance indicators (KPIs) are used to track progress?
- What is the company culture like, and how does it support the success of retail marketing initiatives?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant retail marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the retail environment and consumer behavior at the point of sale
- Prepare examples of successful retail campaigns or staff engagement initiatives you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
