📌 Core Information
🔹 Job Title: Retail Marketing Paris, France - Trainee
🔹 Company: Nike
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Activating in-store consumer experiences to elevate Nike's retail presence
- Collaborating with the Paris/France Brand Marketing team to execute premium retail activations
- Amplifying Nike's Consumer x Field of Play strategy through targeted in-store experiences
- Working closely with cross-functional partners such as Consumer Insights and Nike Direct team
ASSUMPTION: This role requires a strong understanding of the Paris consumer and Nike's positioning within the city. A willingness to adapt and learn in an agile fashion is crucial for success.
📋 Key Responsibilities
✅ Collaborate with the Paris/France Brand Marketing team to bring to life targeted consumer experiences in-store, amplifying the Consumer x Field of Play strategy
✅ Execute retail brand executions across the Nike Direct fleet, ensuring the brand shows up in a premium fashion
✅ Step in with the team as needed to ensure Nike's retail presence aligns with the Consumer x Field of Play strategy
ASSUMPTION: This role may require working flexible hours, including evenings and weekends, to support event activations and retail store operations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of relevant experience in marketing, retail, or a related field
Required Skills:
- Passion for retail excellence and the Nike brand
- Demonstrable understanding of the Paris consumer and Nike's positioning within the city
- Strong strategic marketing skills
- Excellent communication and collaboration skills
- Fluency in English, both written and spoken
- Willingness to adapt and learn in an agile fashion
Preferred Skills:
- Event experience (supporting or organizing events)
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a strong understanding of the French consumer and local market trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on entry-level marketing roles in Paris)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Employee discounts on Nike products
- Opportunities for professional development and growth
Working Hours: Full-time position, with the possibility of flexible hours and overtime to support event activations and retail store operations
ASSUMPTION: Nike offers competitive compensation and benefits packages for entry-level roles, but the specific details may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports apparel and accessories. The company is a global leader in athletic footwear, apparel, and equipment, with a presence in over 170 countries.
Company Size: Nike is a large corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development.
Founded: Nike was founded in 1964 by Phil Knight and Bill Bowerman. The company has since grown into a global powerhouse, known for its innovative products and iconic branding.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company is dedicated to minimizing its environmental impact through innovative materials, reducing waste, and embracing a circular economy
- Nike is also committed to promoting diversity, inclusion, and equality, both within the company and in the broader community
Company Specialties:
- Footwear manufacturing
- Sports apparel and accessories
- Sustainable business practices
- Innovative product design and development
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability and diversity makes it an attractive employer for socially conscious job seekers.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career marketing professionals looking to gain experience in retail marketing.
Reporting Structure: The Retail Marketing Trainee will report directly to the Manager, Retail Marketing, Retail Brand Paris/France and work closely with cross-functional partners such as Consumer Insights and the Nike Direct team.
Work Arrangement: This is an on-site role, with the possibility of flexible hours and overtime to support event activations and retail store operations.
Growth Opportunities:
- Gain valuable experience in retail marketing and event management
- Develop skills in strategic marketing, consumer insights, and cross-functional collaboration
- Potential for career progression within Nike's marketing or retail divisions
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a global leader in the athletic footwear industry.
🌍 Location & Work Environment
Office Type: Nike's Paris office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): NIKE PARIS/NORTH HQ
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving fashion and retail industry
- The city is home to numerous sports events, providing ample opportunities for event marketing and activation
- Paris offers a high quality of life, with excellent dining, cultural, and recreational options
Work Schedule: Full-time position, with the possibility of flexible hours and overtime to support event activations and retail store operations
ASSUMPTION: Working in Paris offers a unique opportunity to gain experience in a dynamic, multicultural environment with a strong focus on fashion and retail.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the retail marketing manager or director
Key Assessment Areas:
- Understanding of the Paris consumer and Nike's positioning within the city
- Strategic marketing skills and ability to develop targeted consumer experiences
- Communication and collaboration skills, with a focus on working effectively with cross-functional partners
- Adaptability and willingness to learn in an agile fashion
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing, retail, or a related field
- Demonstrate your understanding of the Paris consumer and Nike's brand identity in your application materials
- Prepare examples of targeted consumer experiences or retail activations you have developed or supported in the past
ATS Keywords: Retail Marketing, Paris Consumer, Nike Brand, Consumer x Field of Play, Event Experience, Strategic Marketing, Cross-Functional Collaboration, Adaptability, Agile, Nike Direct
ASSUMPTION: Nike's application process is competitive, and candidates should be prepared to demonstrate their relevant experience and skills in marketing and retail.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with marketing automation, CRM, and event management tools is beneficial for this role, but not always required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you have a passion for retail excellence and the Nike brand?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented setting?
ASSUMPTION: Nike values candidates who are passionate about the brand, innovative, and committed to delivering exceptional results.
⚠️ Potential Challenges
- Working flexible hours, including evenings and weekends, to support event activations and retail store operations
- Managing multiple projects and priorities simultaneously
- Adapting to a fast-paced, dynamic work environment
- Competing with other talented marketing professionals for limited opportunities
ASSUMPTION: While this role offers exciting opportunities for growth and development, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is similar to other entry-level marketing positions, but with a specific focus on retail marketing and event management
- Unlike other marketing roles, this position requires a strong understanding of the Paris consumer and Nike's positioning within the city
- Career progression in this role could lead to opportunities in marketing, retail, or other related fields within Nike
ASSUMPTION: This role offers a unique opportunity to gain experience in retail marketing and event management within a global leader in the athletic footwear industry.
📝 Sample Projects
- Developing and executing a targeted consumer experience for a Nike retail store in Paris
- Supporting the Paris/France Brand Marketing team in the planning and execution of a large-scale event or activation
- Analyzing consumer data and insights to inform retail marketing strategies and tactics
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader retail marketing strategy for Nike in France?
- What opportunities are there for professional development and growth within this role?
- How does the Paris/France Brand Marketing team collaborate with cross-functional partners such as Consumer Insights and Nike Direct?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nike support work-life balance for employees in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://nike.wd1.myworkdayjobs.com/nke/job/Paris-France/Retail-Marketing-Paris--France---Trainee_R-61968
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing, retail, or a related field
- Prepare examples of targeted consumer experiences or retail activations you have developed or supported in the past
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
