📌 Core Information
🔹 Job Title: Retail Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Kansas City, Missouri, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retail marketing strategies to support product launches and customer engagement initiatives
- Coordinating in-store promotions, events, and visual merchandising efforts
- Collaborating with cross-functional teams to ensure marketing consistency across all channels
- Analyzing market trends, competitor activities, and customer feedback to adjust strategies
- Creating compelling product messaging and retail displays to drive foot traffic and sales
- Tracking and reporting the performance of campaigns and promotional activities
- Assisting in managing budgets and timelines for marketing projects
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams to achieve common goals.
📋 Key Responsibilities
✅ Develop and execute retail marketing strategies that align with brand objectives and sales targets
✅ Coordinate in-store promotions, events, and visual merchandising efforts
✅ Collaborate with cross-functional teams to ensure marketing consistency across all channels
✅ Analyze market trends, competitor activities, and customer feedback to adjust strategies
✅ Create compelling product messaging and retail displays to drive foot traffic and sales
✅ Track and report the performance of campaigns and promotional activities
✅ Assist in managing budgets and timelines for marketing projects
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis. The successful candidate will be able to balance these responsibilities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field
Experience: 2+ years of experience in retail marketing or a similar role
Required Skills:
- Strong understanding of consumer behavior and retail sales strategies
- Excellent organizational, communication, and project management skills
- Ability to analyze data and draw actionable insights
- Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools
Preferred Skills:
- Experience working with vendors and managing marketing materials
ASSUMPTION: Candidates with a proven track record in retail marketing and a strong understanding of consumer behavior will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $57,000 - $65,000 per year
Benefits:
- Professional growth and advancement opportunities
- Ongoing training and skill development
- Supportive and collaborative team environment
- Health, dental, and vision insurance
- Paid time off and holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Retail Marketing Specialist role with 2-5 years of experience in the Kansas City area.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Branding
Company Size: 51-200 employees
Founded: 2019
Company Description:
- At Every Word Code, we are driven by the power of language, data, and innovation
- We specialize in delivering tailored retail strategies that resonate with modern consumers
- Our team combines creativity, technology, and research to elevate brands across the retail landscape
Company Specialties:
- Marketing and Branding
- Retail Strategies
- Consumer Behavior
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Every Word Code is a forward-thinking marketing and branding firm that focuses on delivering tailored retail strategies to its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of retail marketing
- Chance to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): Kansas City, Missouri, United States
Geographic Context:
- Kansas City is located in the Midwest region of the United States
- The city offers a mix of urban and suburban environments with a reasonable cost of living
- Kansas City is known for its vibrant arts scene, cultural attractions, and culinary delights
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: Kansas City offers a diverse and vibrant environment for professionals, with a mix of urban and suburban living options.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the hiring manager to discuss the role and answer questions
- Final interview with key stakeholders to evaluate fit and make a hiring decision
Key Assessment Areas:
- Understanding of retail marketing strategies and consumer behavior
- Ability to analyze data and draw insights
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with retail marketing strategies and consumer behavior
- Demonstrate your ability to analyze data and draw insights through examples from your past experiences
ATS Keywords: Retail Marketing, Campaign Execution, Market Analysis, Consumer Behavior, Project Management, Communication Skills, Data Analysis, Visual Merchandising, Collaboration, Budget Management, Event Coordination, Product Messaging, Sales Strategies, Microsoft Office, Marketing Analytics Tools, Vendor Management
ASSUMPTION: The application process for this role will involve assessments of both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be proficient in Microsoft Office Suite and have familiarity with marketing analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Data-driven decision making
- Customer focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and cross-functionally?
- Do you have a strong analytical mindset and enjoy working with data?
- Are you adaptable and able to pivot strategies based on new information?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and have a strong analytical mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in market trends and consumer behavior
- Collaborating effectively with cross-functional teams
- Working with vendors and managing marketing materials
ASSUMPTION: The successful candidate will be able to manage multiple projects and adapt to changes in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Retail Marketing Manager, but with a focus on executing strategies rather than developing them
- Compared to a Brand Manager, this role has a more narrow focus on retail marketing strategies
- Career progression from this role could lead to a Senior Marketing Manager or Marketing Director position
ASSUMPTION: This role is similar to other retail marketing positions, but with a focus on executing strategies rather than developing them.
📝 Sample Projects
- Developing and executing a promotional campaign for a new product launch
- Analyzing market trends and competitor activities to inform strategy adjustments
- Creating compelling product messaging and retail displays to drive foot traffic and sales
ASSUMPTION: These sample projects are representative of the types of tasks the Retail Marketing Specialist will be responsible for.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and product management?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to data-driven decision making, and how will this role contribute to that process?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with retail marketing strategies and consumer behavior
- Be ready to discuss your ability to analyze data and draw insights
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
