Retail Media and Paid Social Marketing Manager

📌 Core Information

🔹 Job Title: Retail Media and Paid Social Marketing Manager

🔹 Company: Wow Bao

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (5 days a week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive sales and enhance brand visibility across various platforms.
• Managing budgets, analyzing performance data, and collaborating with cross-functional teams to ensure alignment with brand strategy.
• Leading the growth of Wow Bao's e-commerce presence across major retailers like Kroger, Walmart, Target, Instacart, and more.
• Crafting, launching, and optimizing bold digital marketing campaigns, managing paid media and social channels with a hands-on approach.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing strategies to succeed.

📋 Key Responsibilities

✅ Developing and executing a comprehensive shopper marketing strategy that drives sales and market share growth.

✅ Leading budget planning and management, ensuring effective allocation of spend across retail media to maximize ROI.

✅ Analyzing sales performance and consumer insights to identify trends, gaps, and opportunities for growth.

✅ Building relationships with key retailer media contacts, including Roundel, 84.51, Walmart Connect, and Instacart.

✅ Monitoring and enhancing product listings, keywords, and search optimization strategies to drive discoverability and conversion.

✅ Collaborating cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy.

✅ Leveraging data-driven insights to adjust strategies, optimize marketing spend, and improve shopper engagement across all platforms.

✅ Developing and implementing an e-commerce roadmap and growth plan for retailer.com customers.

✅ Developing and managing paid strategy across paid search and paid social, reporting and analyzing key performance indicators, and executing and managing paid campaigns through Ad Manager.

✅ Supporting A/B tests for campaign messaging, creative, platforms, and audience targeting, and executing social content boosting.

✅ Monitoring wowbao.com website, from overall impact and visibility to attributable actions.

✅ Working with external media agencies to develop media support plans for campaigns.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of proven success in paid social marketing, retail media, or managing paid/performance media for a marketing agency or CPG brand.

Required Skills:

• Proven success in retail media, paid social marketing, or performance media management.
• Strong analytical mindset with expertise in using data to make informed business decisions.
• Excellent communication and project management skills, with the ability to manage external partnerships and internal stakeholders.
• Excellent reading, writing, and oral proficiency of the English language.
• Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Word.
• Ability to perform calmly and effectively in a fast-paced work environment.

Preferred Skills:

• Experience working on a CPG brand or in an agency setting.
• Familiarity with retail media platforms such as Roundel, 84.51, Walmart Connect, and Instacart.

ASSUMPTION: Candidates with a strong background in digital marketing, data analysis, and project management will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year. The actual salary amount will vary depending on the applicant’s experience, skills, and abilities, as well as internal equity and market data.

Benefits:

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary life insurance
• Voluntary disability insurance
• Paid Time Off
• Paid Sick Leave
• Employee restaurant discounts and employee meals
• Pre-tax commuter benefits
• Employee Discount Programs with Perkspot and Working Advantage

Working Hours: Full-time, 40 hours per week, with the expectation of working on-site five days a week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Wow Bao operates in the fast-casual restaurant industry, with a focus on Asian cuisine. The company has experienced significant growth in recent years, expanding its presence in retail stores and virtual kitchens nationwide.

Company Size: Wow Bao has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and impact.

Founded: Wow Bao was founded in 2003, with a long history of manufacturing restaurant-quality food and operating multiple restaurant locations, airports, virtual kitchens, and universities.

Company Description:

• Wow Bao is a fast-casual Asian concept started in 2003 by Lettuce Entertain You in Chicago’s iconic Water Tower Place.
• The omni-channel brand is now in nearly 700 virtual restaurants across the U.S., as well as more than 6,000 grocery stores, airports, universities, hotels, e-commerce sites, and even hot-food vending machines.
• Wow Bao is famous for its steamed bao, potstickers, dumplings, rice, and noodle bowls.

Company Specialties:

• Rice Bowls
• Potstickers
• Fresh Ginger Ginger Ale
• Fast Casual
• Quick Service
• Steamed Bao Buns

Company Website: http://www.wowbao.com

ASSUMPTION: Wow Bao's unique blend of Asian cuisine and innovative business model has contributed to its success and growth in the competitive fast-casual market.

📊 Role Analysis

Career Level: This role is at the manager level, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Retail Media and Paid Social Marketing Manager reports directly to the Vice President of Marketing.

Work Arrangement: This role is on-site five days a week in River North, Chicago.

Growth Opportunities:

• As Wow Bao continues to expand, there may be opportunities for the incumbent to grow into a more senior role or take on additional responsibilities.
• The company's focus on innovation and continuous improvement may present opportunities for professional development and skill-building.

ASSUMPTION: Wow Bao's growth and expansion provide ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Wow Bao's headquarters is located in Chicago, Illinois, with a modern and collaborative work environment.

Office Location(s): 230 W Huron St, Chicago, Illinois, US

Geographic Context:

• Chicago is a major metropolitan area with a diverse population and a thriving food scene.
• The River North neighborhood, where Wow Bao's headquarters is located, is known for its vibrant arts and entertainment scene, as well as its proximity to downtown Chicago.
• Chicago offers a variety of cultural attractions, including museums, theaters, and sports teams, providing ample opportunities for leisure and entertainment outside of work.

Work Schedule: This role follows a standard full-time work schedule, with the expectation of working on-site five days a week.

ASSUMPTION: Wow Bao's location in Chicago provides employees with access to a dynamic and diverse urban environment, as well as a rich cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-person or video interview with the hiring manager and/or other team members to discuss the role in more detail and assess skills and qualifications.
• Final interview with the Vice President of Marketing to discuss the role and make a hiring decision.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Analytical skills and data-driven decision-making ability.
• Communication and project management skills.
• Cultural fit and alignment with Wow Bao's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with retail media, paid social marketing, and data analysis in detail.
• Research Wow Bao's company culture and mission to demonstrate your enthusiasm for the role and alignment with the company's values.

ATS Keywords: Retail Media, Paid Social Marketing, E-commerce, Digital Marketing, Data Analysis, Project Management, Marketing Strategy, Retailer.com, CPG, Brand Visibility, Campaign Management, Performance Media, Social Media

ASSUMPTION: Wow Bao's hiring process is designed to assess candidates' skills, qualifications, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Ad Manager
• Retail media platforms (Roundel, 84.51, Walmart Connect, Instacart)
• Social media networks (Meta, Instagram, Facebook, Twitter)
• Data analysis tools (Google Analytics, Tableau, Power BI)

ASSUMPTION: Wow Bao uses a variety of tools and technologies to support its marketing efforts, with a focus on data-driven decision-making and campaign optimization.

👔 Cultural Fit Considerations

Company Values:

• Caring: Wow Bao fosters a culture of caring, putting people first and treating everyone with kindness, empathy, respect, and humor.
• Innovation: Wow Bao is committed to continuous improvement and innovation, always looking for ways to enhance the customer experience and drive growth.
• Collaboration: Wow Bao values collaboration and teamwork, with a focus on working together to achieve common goals and drive success.

Work Style:

• Fast-paced: Wow Bao operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
• Data-driven: Wow Bao is focused on data-driven decision-making, with a strong emphasis on analytics and performance metrics.
• Hands-on: Wow Bao values a hands-on approach to marketing, with a focus on executing campaigns and managing channels with a high level of attention to detail.

Self-Assessment Questions:

• How do you demonstrate Wow Bao's value of caring in your daily work?
• Can you provide an example of a time when you drove innovation and continuous improvement in a marketing role?
• How do you collaborate effectively with cross-functional teams to achieve common goals?

ASSUMPTION: Wow Bao's culture is built on a foundation of caring, innovation, and collaboration, with a focus on putting people first and driving success through teamwork and continuous improvement.

⚠️ Potential Challenges

• Managing a high volume of campaigns and projects simultaneously may require strong organizational skills and time management.
• Working with multiple retailer media platforms and external agencies may present challenges in coordinating efforts and ensuring consistent messaging.
• Keeping up with the latest trends and best practices in digital marketing may require ongoing learning and professional development.
• Balancing the needs of multiple stakeholders, including retailers, external agencies, and internal teams, may require strong communication and negotiation skills.

ASSUMPTION: Wow Bao's fast-paced and dynamic environment may present unique challenges, but also offers opportunities for growth and professional development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on retail media and e-commerce, with a unique blend of strategic planning, data analysis, and hands-on campaign management.
• Wow Bao's focus on innovation and continuous improvement sets it apart from more traditional fast-casual restaurants, offering opportunities for professional growth and development.
• This role may provide opportunities for career advancement within the company, as Wow Bao continues to expand its presence in retail stores and virtual kitchens nationwide.

ASSUMPTION: Wow Bao's unique business model and focus on innovation provide opportunities for career growth and development that may not be available in more traditional marketing roles.

📝 Sample Projects

• Developing and executing a comprehensive shopper marketing strategy to drive sales and market share growth for Wow Bao's CPG business across major retailers like Kroger, Walmart, Target, and Instacart.
• Managing and optimizing paid social media campaigns to drive brand awareness and engagement, with a focus on maximizing ROI and minimizing wasteful spend.
• Collaborating with cross-functional teams to enhance product listings, keywords, and search optimization strategies, driving discoverability and conversion across retailer.com platforms.

ASSUMPTION: Wow Bao's focus on data-driven decision-making and continuous improvement provides opportunities for marketing professionals to drive meaningful impact and contribute to the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Wow Bao support the growth and development of its employees, particularly in marketing roles?
• Can you provide an example of a time when Wow Bao's culture of caring and innovation drove meaningful results for the company?
• How does Wow Bao measure the success of its marketing campaigns, and how are those metrics used to inform future strategies?
• What opportunities are there for career advancement within the company, particularly for someone in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Wow Bao's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on retail media, paid social marketing, and data analysis.
• Prepare for your phone or video screen by researching Wow Bao's company culture and mission, and be ready to discuss your experience and qualifications in detail.
• Before your final interview, review Wow Bao's website and social media channels to demonstrate your familiarity with the brand and commitment to its success.
• Follow up with the hiring manager after your final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.