Retail Media and Paid Social Marketing Manager

📌 Core Information

🔹 Job Title: Retail Media and Paid Social Marketing Manager

🔹 Company: Wow Bao

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive sales and enhance brand visibility across various platforms.
• Managing budgets, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with brand strategy.
• Leading the growth of Wow Bao's e-commerce presence across major retailers like Kroger, Walmart, Target, Instacart, and more.
• Crafting, launching, and optimizing bold digital marketing campaigns with a hands-on approach.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing strategies to succeed.

📋 Key Responsibilities

✅ Develop and execute a comprehensive shopper marketing strategy that drives sales and market share growth.

✅ Lead budget planning and management, ensuring effective allocation of spend across retail media to maximize ROI.

✅ Analyze sales performance and consumer insights to identify trends, gaps, and opportunities for growth.

✅ Build relationships with key retailer media contacts, including Roundel, 84.51, Walmart Connect & Instacart.

✅ Monitor and enhance product listings, keywords, and search optimization strategies to drive discoverability and conversion.

✅ Collaborate cross-functionally with sales, supply chain, and operations to ensure seamless execution and alignment with brand strategy.

✅ Develop and implement an e-commerce roadmap and growth plan for retailer.com customers.

✅ Develop and manage paid strategy across paid search & paid social.

✅ Report and analyze key performance indicators to recommend and implement actions on all digital spend.

✅ Manage and grow programmatic and display marketing, ensuring efficient spend allocation and optimizing for reach, engagement, and conversion.

✅ Execute and manage paid campaigns through Ad Manager.

✅ Support A/B tests for campaign messaging, creative, platforms, and audience targeting.

✅ Execute social content boosting.

✅ Monitor wowbao.com website, from overall impact and visibility to attributable actions.

✅ Work with external media agencies to develop media support plans for campaigns.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of proven success in paid social marketing, retail media, or managing paid/performance media for a marketing agency or CPG brand.

Required Skills:

• Proven success in retail media, paid social marketing, or performance media management.
• Strong analytical mindset with expertise in using data to make informed business decisions.
• Excellent communication and project management skills.
• Excellent reading, writing, and oral proficiency of the English language.
• Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Word.
• Ability to perform calmly and effectively in a fast-paced work environment.

Preferred Skills:

• Experience working on a CPG brand.
• Experience with social media networks, particularly Meta.

ASSUMPTION: Candidates with a strong background in digital marketing, retail media, or paid social marketing are well-suited for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year. The actual salary amount will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data.

Benefits:

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary life insurance
• Voluntary disability insurance
• Paid Time Off
• Paid Sick Leave
• Employee restaurant discounts and employee meals
• Pre-tax commuter benefits
• Employee Discount Programs with Perkspot and Working Advantage

Working Hours: Full-time, on-site position with standard business hours.

ASSUMPTION: Wow Bao offers competitive compensation and benefits packages for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Wow Bao operates in the fast-casual restaurant and frozen food industries, with a focus on Asian cuisine.

Company Size: Wow Bao is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Wow Bao was founded in 2003 and has since grown into a thriving omni-channel brand with a strong presence in retail, restaurants, airports, stadiums, virtual kitchens, amusement parks, hot food vending machines, and more.

Company Description:

• Wow Bao is on a mission to reinvent the Asian Street Food experience, bringing bold, unforgettable flavor to every bao, dumpling, and potsticker they make.
• The company is the fastest-growing frozen Asian snack brand in the U.S., with retail sales surging over 370% in 2024.
• Wow Bao is committed to delivering restaurant-quality cuisine and adding a bold moment of WOW to your day.

Company Specialties:

• Rice Bowls
• Potstickers
• Fresh Ginger Ginger Ale
• Fast Casual
• Quick Service
• Steamed Bao Buns
• Soup Dumplings
• and Frozen Food

Company Website: http://www.wowbao.com

ASSUMPTION: Wow Bao's unique focus on Asian cuisine and commitment to quality make it an attractive employer in the food industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Retail Media and Paid Social Marketing Manager reports directly to the Vice President of Marketing.

Work Arrangement: This is an on-site position, requiring employees to work five days a week in the River North office.

Growth Opportunities:

• As Wow Bao continues to expand its omni-channel presence, there may be opportunities for the incumbent to grow into a more senior role or take on additional responsibilities.
• The company's fast-paced environment offers ample opportunities for professional development and career advancement.

ASSUMPTION: Wow Bao's growth trajectory and commitment to employee development make this an exciting opportunity for career-minded professionals.

🌍 Location & Work Environment

Office Type: Wow Bao's headquarters is located in Chicago, Illinois, with a modern, collaborative work environment.

Office Location(s): 230 W Huron St, Chicago, Illinois, US

Geographic Context:

• Chicago is a vibrant, multicultural city with a thriving food scene, offering numerous dining, entertainment, and cultural attractions.
• The River North neighborhood is a bustling commercial district with easy access to public transportation and numerous amenities.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Standard business hours, Monday through Friday.

ASSUMPTION: Wow Bao's office location in Chicago's River North neighborhood provides employees with easy access to the city's many attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Candidates' understanding of retail media and paid social marketing strategies
• Analytical and problem-solving skills
• Communication and collaboration abilities
• Alignment with Wow Bao's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Wow Bao's brand and marketing strategies in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.

ATS Keywords: Retail Media, Paid Social Marketing, E-commerce, Digital Marketing, Data Analysis, Project Management, Collaboration, Consumer Insights, Retail Media Platforms, Paid Search, Paid Social, Campaign Management

ASSUMPTION: Wow Bao's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Ad Manager
• Retail media platforms (Roundel, 84.51, Walmart Connect, Instacart)
• Social media networks (Meta, Instagram, Facebook, Twitter, etc.)
• Analytics tools (Google Analytics, social media analytics, etc.)

ASSUMPTION: Candidates should have proficiency in the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Caring: Wow Bao fosters a culture of caring, putting people first and treating everyone with kindness, empathy, respect, and humor.
• Bold: The company encourages employees to think outside the box, take risks, and challenge the status quo.
• Accountable: Wow Bao holds its employees accountable for their actions and decisions, promoting a culture of ownership and responsibility.

Work Style:

• Collaborative: Wow Bao encourages cross-functional collaboration and teamwork to drive success.
• Fast-paced: The company operates in a dynamic, fast-paced environment, requiring employees to be adaptable and responsive to change.
• Data-driven: Wow Bao makes informed decisions based on data and analytics, encouraging employees to be analytical and strategic in their approach.

Self-Assessment Questions:

• Do you align with Wow Bao's company values, particularly in demonstrating care and empathy in your interactions with others?
• Are you comfortable working in a fast-paced, collaborative environment, and able to adapt to change as needed?
• Do you have a strong analytical mindset and the ability to make data-driven decisions?

ASSUMPTION: Wow Bao's culture emphasizes care, boldness, accountability, collaboration, and data-driven decision-making, making it an attractive employer for candidates who share these values.

⚠️ Potential Challenges

• Managing a diverse portfolio of retail media platforms and paid social marketing channels effectively.
• Balancing strategic planning with hands-on campaign execution and optimization.
• Collaborating with cross-functional teams and external partners to ensure seamless execution and alignment with brand strategy.
• Adapting to a fast-paced, dynamic work environment with shifting priorities and deadlines.

ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and collaborative mindset to overcome.

📈 Similar Roles Comparison

• Compared to related roles in marketing or digital strategy, this role places a greater emphasis on retail media and e-commerce growth strategies.
• Wow Bao's focus on Asian cuisine and unique brand positioning sets it apart from other fast-casual and frozen food companies.
• Career paths within Wow Bao may vary depending on the company's growth and expansion plans, offering opportunities for professional development and advancement.

ASSUMPTION: Candidates should consider their interest in retail media and e-commerce growth strategies, as well as their alignment with Wow Bao's unique brand positioning and company culture.

📝 Sample Projects

• Developing and executing a comprehensive shopper marketing strategy for a major retailer, driving sales and market share growth through targeted promotions and advertising campaigns.
• Managing and optimizing paid social media campaigns across multiple platforms, achieving a 20% increase in engagement and a 15% increase in conversions within the first six months.
• Collaborating with cross-functional teams to launch a new product line, driving brand awareness and sales through targeted marketing campaigns and strategic partnerships.

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and collaborative nature of the Retail Media and Paid Social Marketing Manager role at Wow Bao.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for e-commerce growth and how this role contributes to that strategy?
• How does Wow Bao support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wow Bao measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These interview questions help candidates assess the company's long-term vision, growth opportunities, and cultural fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Wow Bao's brand and marketing strategies.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit.
• If selected for an interview, be ready to discuss your approach to retail media and paid social marketing strategies, as well as your ability to collaborate with cross-functional teams and external partners.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.