Retention & Growth specialist

📌 Core Information

🔹 Job Title: Retention & Growth Specialist

🔹 Company: Syarah

🔹 Location: Amman, Jordan

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Not remote-friendly

🚀 Job Overview

Key aspects of this role include:

• Managing customer retention, lifecycle marketing, loyalty, and referral programs
• Overseeing analytics and MarTech tools to drive growth and engagement across channels
• Collaborating cross-functionally with BI, product, and tech teams
• Optimizing marketing tech tools and executing customer engagement strategies

ASSUMPTION: This role requires a balance of analytical skills and creativity to drive customer engagement and growth.

📋 Key Responsibilities

✅ A) Analytics & MarTech: Manage and optimize marketing tech tools, dashboards, tags, pixels, and reports. Serve as the primary point of contact for BI, product, and tech teams to align on data requirements. Define KPIs and reporting cadence in partnership with BI.

✅ B) CRM & Lifecycle: Plan and execute push, in-app messaging, email campaigns, and automated journeys. Manage customer retention and re-engagement programs. Oversee customer engagement platforms, including Storyly and MoEngage.

✅ C) Loyalty & Referral Programs: Design, implement, and optimize loyalty and referral programs. Track performance, analyze results, and propose improvements to drive growth.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to maximize customer engagement and retention.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in growth marketing, CRM, or retention roles

Required Skills:

• Familiarity with marketing analytics and MarTech tools
• Strong project management and cross-functional collaboration skills
• Excellent communication and analytical abilities

Preferred Skills:

• Experience with specific MarTech tools (e.g., Storyly, MoEngage)
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, familiarity with the local market and language may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for mid-level marketing roles in Amman, Jordan: JOD 1,200 - 1,800 per month (USD 1,680 - 2,400)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexible working hours and overtime as needed

ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Syarah operates in the automotive e-commerce sector, focusing on used car sales and digital customer experiences.

Company Size: Syarah has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Syarah was founded in 2015, with a mission to revolutionize the used car buying experience.

Company Description:

• Syarah is a leading e-commerce platform for used cars, offering a seamless and reliable car buying experience with a 10-day trial and money-back guarantee.
• The company provides a wide selection of new cars and has established itself as a trusted name in the industry, with state-of-the-art refurbishment and logistic centers.
• Syarah has successfully raised $20 million in a Series B round, demonstrating its commitment to providing an exceptional and trustworthy car buying experience.

Company Specialties:

• Automotive
• Auto Sales
• eCommerce
• Pre-owned cars eCommerce
• Retail
• Used Cars
• AutoTech
• Car Financing
• Car Inspection

Company Website: syarah.com

ASSUMPTION: Syarah's focus on customer satisfaction and trust makes it an attractive employer for candidates seeking to make a genuine impact on the automotive industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: On-site, full-time, with flexible working hours and overtime as needed

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on high-impact projects and drive growth for the company
• Chance to gain experience in a fast-growing, innovative industry

ASSUMPTION: This role offers strong growth potential for the right candidate, given Syarah's rapid expansion and focus on customer-centric initiatives.

🌍 Location & Work Environment

Office Type: Syarah's Amman office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Amman, Jordan

Geographic Context:

• Amman is the capital and largest city of Jordan, offering a mix of modern and traditional experiences.
• The city is known for its vibrant culture, rich history, and diverse food scene.
• Amman has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: Full-time (40 hours/week), with flexible working hours and overtime as needed

ASSUMPTION: Amman provides a dynamic and culturally rich environment for professionals, with a lower cost of living compared to other major cities in the region.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study (if applicable)
• Final interview with the hiring manager or team
• Background check and offer

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Marketing expertise and strategic planning
• Communication and collaboration skills
• Cultural fit and alignment with Syarah's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Syarah's business model and customer-centric approach.
• Prepare examples of your past marketing campaigns and their outcomes.

ATS Keywords: Marketing, Growth, CRM, Retention, Analytics, MarTech, Project Management, Collaboration, Customer Engagement, Loyalty, Referral Programs

ASSUMPTION: Syarah's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Storyly, MoEngage)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Tolerance
• Transparency
• Respect
• Integrity
• Positivity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-centric and focused on delivering exceptional experiences

Self-Assessment Questions:

• Do you align with Syarah's core values, and how have you demonstrated these in your past experiences?
• How do you approach working collaboratively with cross-functional teams?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?

ASSUMPTION: Syarah places a strong emphasis on cultural fit and seeks candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to a dynamic and evolving market, with changing customer needs and preferences
• Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• Balancing short-term tactical needs with long-term strategic goals

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and customer-focused approach.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a stronger emphasis on customer retention, lifecycle marketing, and referral programs.
• In the automotive industry, Syarah's focus on digital customer experiences sets it apart from traditional dealerships and retailers.
• Career progression in this role could lead to senior marketing positions or management roles within Syarah or other automotive e-commerce companies.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.

📝 Sample Projects

• Developing and executing a customer referral program to drive growth and engagement
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with the product team to optimize the customer onboarding experience and improve retention rates

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Retention & Growth Specialist might work on, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Syarah measure the success of its retention and growth initiatives, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for professional development and growth within the company?
• How does Syarah foster a customer-centric culture, and what role does this position play in maintaining that focus?
• What is the typical work-life balance for employees in this role, and how does the company support work-life integration?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your past marketing campaigns and their outcomes.
• Follow up with the hiring manager or HR department one week after submitting your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.