📌 Core Information
🔹 Job Title: Retention Marketing Manager
🔹 Company: Emails
🔹 Location: United States
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Anywhere in the world)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retention marketing strategies to engage and retain customers
- Analyzing customer behavior and feedback to improve retention strategies
- Collaborating with cross-functional teams to align messaging and initiatives
- Monitoring KPIs and providing regular reports to stakeholders
- Optimizing campaigns through A/B testing
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Create and implement retention marketing campaigns to drive engagement and repeat purchases
✅ Analyze customer behavior and feedback to identify retention opportunities
✅ Collaborate with cross-functional teams to ensure alignment in messaging and initiatives
✅ Monitor and report on key performance indicators (KPIs) related to retention
✅ Experiment with A/B testing to optimize campaigns and improve overall effectiveness
ASSUMPTION: This role may require occasional weekend or evening work to ensure campaigns are launched on time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in retention marketing or customer engagement roles
Required Skills:
- Proven analytical skills with a track record of deriving actionable insights from data
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)
- Excellent communication and interpersonal skills for collaboration across teams
- Strong organizational skills and ability to manage multiple projects and deadlines
- Passion for customer experience and driving loyalty through innovative marketing strategies
Preferred Skills:
- Experience with A/B testing tools (e.g., Optimizely, VWO)
- Fluency in SQL or another database language
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $110,000 per year (Based on industry standards for mid-level marketing roles in the US)
Benefits:
- Competitive health, dental, and vision benefits
- Work remotely from anywhere in the world
- Unlimited PTO
- Flexible work hours
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Emails is a marketing services company specializing in email marketing. They operate in a competitive market with a focus on customer engagement and retention.
Company Size: Emails is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.
Founded: Emails was founded in [Year], with a brief history focused on providing innovative email marketing solutions.
Company Description:
- Emails is a privately-held company with a strong focus on customer success
- They offer on-demand email marketing services to a diverse range of clients
- Their mission is to help businesses build lasting customer relationships through effective email marketing strategies
Company Specialties:
- Email Marketing
- Customer Retention
- Marketing Automation
Company Website: emails.co
ASSUMPTION: Emails' focus on customer retention makes this role a critical part of their service offerings.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report directly to the Marketing Director or a similar position, depending on the company's organizational structure.
Work Arrangement: This role is remote, allowing for flexibility in work location and hours.
Growth Opportunities:
- Potential advancement to a Senior Retention Marketing Manager or Marketing Manager role
- Expanding the scope of responsibilities to include additional marketing channels
- Gaining experience in a small company environment, which may offer more opportunities for growth and impact
ASSUMPTION: Given the company's size, there may be opportunities for the right candidate to take on additional responsibilities and grow within the organization.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): United States (Anywhere)
Geographic Context:
- The United States offers a diverse range of cultural and professional environments, depending on the candidate's chosen location
- Working remotely allows for flexibility in choosing a living and working environment that best suits the candidate's needs
- The role may require occasional collaboration with team members in different time zones
Work Schedule: Full-time (40 hours/week) with flexible hours, allowing for a balance between work and personal life
ASSUMPTION: While the role is remote, candidates should be prepared to work occasional evenings or weekends to ensure campaigns are launched on time.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Take-home assignment or case study to assess analytical and creative skills
- Final interview with key stakeholders
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Creativity in developing retention marketing strategies
- Communication and collaboration skills
- Adaptability to a remote work environment
Application Tips:
- Highlight specific examples of successful retention marketing campaigns or customer engagement initiatives
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Retention Marketing, Customer Engagement, Data Analysis, Marketing Automation, CRM Platforms, A/B Testing, Campaign Optimization
ASSUMPTION: Given the company's size, the application process may be more personalized and less formal than larger organizations.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM platforms (e.g., Salesforce)
- A/B testing tools (e.g., Optimizely, VWO)
- Data analysis tools (e.g., Google Analytics, SQL)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's client base and industry focus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Remote-friendly, with a focus on results and output over hours worked
- Fast-paced and dynamic, with a focus on continuous improvement
- Collaborative, with a strong emphasis on teamwork and communication
Self-Assessment Questions:
- Do you thrive in a remote work environment and have a proven track record of success in this setting?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have a strong customer focus and a passion for driving loyalty through innovative marketing strategies?
ASSUMPTION: Emails values candidates who are self-motivated, results-driven, and able to work effectively in a remote team environment.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining a healthy work-life balance
- The role may require occasional evening or weekend work to ensure campaigns are launched on time
- Working in a small company environment may require adaptability and the ability to take on additional responsibilities as needed
- The competitive nature of the email marketing industry may present challenges in driving customer retention and engagement
ASSUMPTION: While these challenges exist, the right candidate will be able to overcome them and thrive in this role.
📈 Similar Roles Comparison
- Retention Marketing Manager vs. Customer Success Manager: Both roles focus on customer retention, but the Retention Marketing Manager role is more focused on proactive marketing strategies to drive engagement and reduce churn, while the Customer Success Manager role is more focused on reactive customer support and account management.
- Retention Marketing Manager vs. Marketing Manager: The Retention Marketing Manager role is more specialized and focused on customer retention, while the Marketing Manager role is more general and focused on overall marketing strategy and execution. However, in a small company environment, these roles may overlap or evolve over time.
- Career path: This role can serve as a stepping stone to more senior marketing roles, such as Senior Retention Marketing Manager, Marketing Manager, or Director of Marketing, depending on the company's size and growth trajectory.
ASSUMPTION: While these roles share some similarities, the Retention Marketing Manager role is unique in its focus on customer retention and engagement through targeted marketing strategies.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers
- Analyzing customer data to identify segments with high churn risk and developing targeted retention strategies
- Collaborating with the sales team to develop a referral program that incentivizes existing customers to refer new business
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Retention Marketing Manager might work on, but the specific projects will vary depending on the company's client base and industry focus.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer retention and how this role fits into that strategy?
- How does the company support remote work and collaboration among team members?
- What are the key performance indicators (KPIs) used to measure the success of retention marketing campaigns, and how are they tracked and reported?
- How does the company approach A/B testing, and what tools are used to optimize campaigns?
- What opportunities are there for growth and professional development within the company?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they would be working with, as well as to assess the fit between the candidate's skills and experiences and the requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experiences in retention marketing, customer engagement, and data analysis
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively
- If requested, complete a take-home assignment or case study that demonstrates your analytical and creative skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
