📌 Core Information
🔹 Job Title: Retention Marketing Manager
🔹 Company: Mammoth Distribution
🔹 Location: Los Angeles, CA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Leading retention strategy across email and emerging CRM channels
- Planning and executing promotional calendars
- Optimizing customer journeys and automations
- Managing campaign planning, QA, segmentation, and A/B testing in Klaviyo
- Overseeing subscription programs and brainstorming churn-reducing strategies
- Collaborating with cross-functional teams to create personalized messaging
- Analyzing CRM and retention performance across key customer cohorts
- Ensuring data integrity and compliance across platforms
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with various teams to drive customer retention and engagement.
📋 Key Responsibilities
✅ Own and execute retention strategy across email and emerging CRM channels
✅ Plan and execute promotional calendars, working closely with digital ad agencies
✅ Build and optimize customer journeys and automations
✅ Manage campaign planning, QA, segmentation, and A/B testing in Klaviyo
✅ Oversee subscription programs and implement churn-reducing strategies
✅ Collaborate with creative, ecommerce, and product teams to create personalized messaging
✅ Partner with CX to address customer feedback and analyze VOC insights
✅ Evaluate, refine, and launch new channels for retention marketing
✅ Analyze CRM and retention performance across key customer cohorts
✅ Maintain data integrity and ensure compliance across platforms
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive customer retention and engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years in retention or lifecycle marketing, with a preference for DTC experience
Required Skills:
- Proven experience with Shopify and Klaviyo
- Strong analytical skills and data instincts
- Excellent project-management skills
- Familiarity with loyalty/referral software, subscription software, and common retention marketing tools
- Comfortable working with CRM dashboards and ecommerce reporting tools
- Operator mindset with a bias for action
- Excellent communication and collaboration skills
- Passion for plant-based wellness
Preferred Skills:
- Familiarity with regulated or age-gated categories (CBD, supplements, alcohol, etc.)
- Experience launching referral programs, supporting in-person events, and partnering with retailers
ASSUMPTION: Candidates with a strong background in retention marketing, experience with relevant tools, and a data-driven mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 6-10 years of experience in the DTC space)
Benefits:
- Competitive salary + performance bonus
- Health insurance
- Generous PTO
- Monthly free product allowance
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the DTC space. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Cannabis wellness and distribution
Company Size: 201-500 employees (Mid-size)
Founded: 2017
Company Description:
- Mammoth Distribution is a vertically-integrated cannabis company focused on building a diverse portfolio of brands
- The company specializes in cannabis, concentrates, distribution, manufacturing, cultivation, and beverages
- Mammoth Distribution is family-owned and operated, with a strong focus on quality, transparency, and customer satisfaction
Company Specialties:
- Cannabis distribution and manufacturing
- Brand building and portfolio management
- Retail partnerships and expansion
Company Website: www.mammoth.org
ASSUMPTION: Mammoth Distribution is a well-established company in the cannabis industry, with a strong focus on quality and customer satisfaction. The company offers opportunities for growth and career development in the cannabis wellness and distribution space.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote work arrangement with flexible hours and the ability to work from home
Growth Opportunities:
- Potential to lead a team and mentor junior marketing professionals
- Opportunities to expand the retention marketing program and launch new channels
- Career growth potential within the marketing department or the broader organization
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in retention marketing and take on leadership responsibilities.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location
Office Location(s): Los Angeles, CA (Remote)
Geographic Context:
- Los Angeles, CA is a major metropolitan area with a diverse population and a thriving cannabis industry
- The remote work arrangement allows for flexibility and work-life balance
- The company's focus on plant-based wellness aligns with the health-conscious culture of Los Angeles
Work Schedule: Full-time, with flexible hours and the ability to work from home
ASSUMPTION: The remote work environment offers candidates the opportunity to work from home and maintain a healthy work-life balance while still collaborating with a diverse and talented team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager or a panel of team members to discuss the role and assess skills
- Take-home assignment or case study to evaluate problem-solving and analytical skills
- Final interview with the Head of Marketing or a similar position to discuss career growth and expectations
Key Assessment Areas:
- Strategic thinking and planning skills
- Analytical and data-driven mindset
- Collaboration and communication skills
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your retention marketing experience and relevant skills
- Include specific examples of your achievements in retention marketing and customer engagement
- Demonstrate your understanding of the cannabis industry and Mammoth Distribution's unique value proposition
ATS Keywords: Retention Marketing, CRM Channels, Email Marketing, Campaign Planning, A/B Testing, Data Analysis, Project Management, Collaboration, Klaviyo, Shopify, Subscription Management, Customer Experience, Loyalty Programs, Referral Programs, Performance Metrics, Plant-Based Wellness
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit with the company. Candidates should be prepared to discuss their retention marketing experience and provide specific examples of their achievements in the field.
🛠️ Tools & Technologies
- Shopify
- Klaviyo
- Subscription software (e.g., Skio)
- CRM dashboards and ecommerce reporting tools
- Figma (for collaboration with the design team)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a growth mindset and a willingness to adapt to new challenges?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their willingness to adapt and grow in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with a diverse and cross-functional team, including creative, ecommerce, and product teams
- Adapting to changes in the cannabis industry and regulatory environment
- Ensuring data integrity and compliance across multiple platforms
ASSUMPTION: Candidates should be prepared to manage multiple priorities, collaborate effectively with cross-functional teams, and adapt to changes in a dynamic and evolving industry.
📈 Similar Roles Comparison
- Retention Marketing Manager vs. Customer Retention Specialist: The Retention Marketing Manager role is more strategic and focuses on planning and executing retention marketing campaigns, while the Customer Retention Specialist role is more focused on day-to-day customer interactions and support
- Retention Marketing Manager vs. Email Marketing Manager: The Retention Marketing Manager role is more focused on customer retention and engagement, while the Email Marketing Manager role is more focused on email campaign creation and deployment
- Retention Marketing Manager vs. CRM Manager: The Retention Marketing Manager role is more focused on customer retention and engagement, while the CRM Manager role is more focused on CRM system management and data analysis
ASSUMPTION: Candidates should understand the differences between these related roles and be prepared to discuss how their skills and experience align with the Retention Marketing Manager role.
📝 Sample Projects
- Developing and executing a promotional calendar to drive customer engagement and retention
- Optimizing customer journeys and automations to improve customer lifetime value
- Launching a referral program to incentivize customers to refer their friends and family
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the biggest challenges facing the retention marketing program, and how can I help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach data-driven decision-making, and what tools and resources will I have access to?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company's priorities, and the resources available to support their success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your retention marketing experience and relevant skills
- Prepare for the interview by researching the company and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
