Retention Marketing Manager

Here's the enhanced job description based on the provided input:

📌 Core Information

🔹 Job Title: Retention Marketing Manager

🔹 Company: NeoPollard Interactive

🔹 Location: Lansing, Michigan, United States

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: July 31, 2025

🔹 Experience Level: 5-10 years

🔹 Work Arrangement: Remote (preferably Eastern Standard Time Zone) or Hybrid

🔹 Working Hours: 40 hours per week

🚀 Job Overview

Key aspects of this role include:

• Developing and executing retention marketing campaigns for iGaming and iLottery partners
• Analyzing campaign performance and optimizing conversion funnels
• Collaborating with cross-functional teams to deliver player insights and digital campaign recommendations
• Managing a small team of retention and QA specialists and coordinators
• Working with analytics teams to optimize campaigns and create business review presentations

ASSUMPTION: This role requires a strong background in retention marketing, data analysis, and team leadership. The ideal candidate will have experience working with iGaming, Sportsbook, or iLottery industries and be comfortable managing multiple high-visibility campaigns.

📋 Key Responsibilities

Marketing Strategy and Execution:

• Develop, execute, and analyze retention marketing campaigns for Casino, sportsbook, Instants, Live Dealer, and Lottery verticals
• Manage offer communication, segmentation, and behavior-based messaging
• Lead and contribute to the strategy, development, and execution of marketing initiatives to optimize player retention
• Develop testing strategies to optimize business performance
• Monitor campaign execution and performance, and build email templates and marketing materials

Customer Management:

• Develop, present, and secure approval from lottery clients on monthly retention campaign strategy
• Report on budget spending and create persuasive presentations for additional budget requests
• Manage weekly status meetings, approval presentations, and monthly/quarterly business review meetings

Team Leadership:

• Harness the talents of various teams, including analytics, games, and account management
• Oversee a team of retention and QA specialists and coordinators to ensure all creative assets are tracked and campaigns are QA'd
• Partner with the account manager to develop productive client relationships, increase customer satisfaction scores, and develop long-term strategic plans
• Work with games teams to define, upload, and manage marketing banners, game assets, and other content on NeoPollard Interactive's website(s)

ASSUMPTION: Successful candidates will have experience in retention marketing, data analysis, and team leadership. They will be comfortable managing multiple high-visibility campaigns and working with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Publishing

Company Size: 51-200 employees

Founded: 2014

Company Description:

• NeoPollard Interactive (NPi) is a leading provider of iLottery solutions, powering the most profitable iLottery programs in North America
• NPi is a joint venture between Pollard Banknote Limited (TSX: PBL) and NeoGames S.A. (Nasdaq: NGMS), both globally recognized industry leaders
• NPi powers the most profitable iLottery programs through its state-of-the-art technology, top-performing game content, and innovative iLottery services

Company Specialties:

• Internet Gaming
• Lotteries
• Technology
• Game Development
• Engagement Marketing Services
• Player Support Services
• Digital Payments
• iLottery
• Omnichannel
• Lottery and Gaming

Company Website: www.neopollard.com

ASSUMPTION: NeoPollard Interactive is a well-established company in the iLottery industry, with a strong track record of powering profitable iLottery programs for its partners.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Retention Marketing Director and may have supervisory responsibilities over retention and QA specialists and coordinators

Work Arrangement: This role can be hybrid in Lansing, MI, remote in the US (preferably in the eastern standard time zone), or in Canada (preferably in Edmonton)

Growth Opportunities:

• Potential career growth within NeoPollard Interactive's marketing department
• Opportunities to work on high-visibility campaigns and collaborate with cross-functional teams
• Possibility to influence the direction of retention marketing strategies and contribute to the company's success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on NeoPollard Interactive's retention marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (Lansing, MI) or Remote (preferably Eastern Standard Time Zone)

Office Location(s): 920 N Fairview Ave, Lansing, Michigan 48912, US

Geographic Context:

• Lansing, Michigan, is the capital of the U.S. state of Michigan
• The city is known for its vibrant arts and culture scene, as well as its historical significance in the automotive industry
• Lansing offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from

Work Schedule: The work schedule for this role is flexible, with the option to work remotely or on-site in Lansing, MI. The company prefers candidates in the Eastern Standard Time Zone for remote work.

ASSUMPTION: Lansing, Michigan, offers a unique blend of urban and suburban living, with a variety of cultural and recreational opportunities for residents.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with key stakeholders
• Final round interviews with senior leadership

Key Assessment Areas:

• Retention marketing strategies and campaign management
• Data analysis and interpretation
• Team leadership and management skills
• Cultural fit and alignment with NeoPollard Interactive's values

Application Tips:

• Highlight your relevant experience in retention marketing, data analysis, and team leadership
• Provide specific examples of successful retention marketing campaigns you've managed
• Demonstrate your ability to analyze data and make data-driven decisions
• Showcase your leadership skills and experience managing teams

ATS Keywords: Retention Marketing, iGaming, iLottery, Customer Retention, Data Analysis, Team Leadership, Campaign Management, Email Marketing, Player Insights, Digital Campaign Recommendations

ASSUMPTION: NeoPollard Interactive's hiring process is thorough and designed to assess the candidate's fit for the role and the company's culture.

🛠️ Tools & Technologies

• ESP (Email Service Provider) tools like Bloomreach, Optimove, Salesforce, or Adobe Campaign
• Data analysis tools such as Excel, SQL, or Python
• Project management tools such as Asana, Trello, or Jira
• Communication and collaboration tools such as Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they are used to manage campaigns, analyze data, and collaborate with teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Player focus
• Collaboration
• Accountability
• Integrity

Work Style:

• Agile and adaptable
• Data-driven
• Collaborative
• Results-oriented
• Strong communication skills

Self-Assessment Questions:

• How do you align with NeoPollard Interactive's core values, particularly 'innovation' and 'player focus'?
• How do you thrive in a fast-paced, collaborative work environment?
• Can you provide an example of a time when you used data to drive a marketing decision, and what was the outcome?

ASSUMPTION: NeoPollard Interactive values candidates who embody their core values and can thrive in their fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple high-visibility campaigns simultaneously
• Working with cross-functional teams and stakeholders
• Adapting to a fast-paced, dynamic work environment
• Dealing with ambiguity and adjusting quickly to change

ASSUMPTION: This role presents unique challenges, including managing multiple high-visibility campaigns, working with cross-functional teams, and adapting to a fast-paced work environment. Successful candidates will be comfortable with these challenges and thrive in dynamic work settings.

📈 Similar Roles Comparison

• This role is unique in its focus on retention marketing for iGaming and iLottery partners
• Compared to similar roles in other industries, this position requires a strong understanding of iGaming and iLottery dynamics and customer behavior
• Career path comparison: This role offers potential growth opportunities within NeoPollard Interactive's marketing department and the broader iLottery industry

ASSUMPTION: This role is unique in its focus on retention marketing for iGaming and iLottery partners, requiring a strong understanding of iGaming and iLottery dynamics and customer behavior.

📝 Sample Projects

• Developing and executing a successful retention marketing campaign for a new iGaming partner
• Analyzing player data to identify trends and optimize retention strategies
• Collaborating with cross-functional teams to create targeted marketing materials for a major iLottery launch

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Retention Marketing Manager role, demonstrating the candidate's ability to manage campaigns, analyze data, and collaborate with teams.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to manage multiple high-visibility campaigns simultaneously? How did you prioritize and ensure their success?
• How do you approach analyzing data to inform marketing strategies and campaign optimization?
• Can you provide an example of a successful retention marketing campaign you've managed? What was the outcome, and what did you learn?
• How do you collaborate with cross-functional teams to deliver player insights and digital campaign recommendations?
• How do you adapt to a fast-paced, dynamic work environment, and deal with ambiguity?

ASSUMPTION: These interview questions are designed to assess the candidate's fit for the Retention Marketing Manager role, focusing on their experience managing campaigns, analyzing data, and collaborating with teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NeoPollard Interactive careers page
• Tailor your resume and cover letter to highlight your relevant experience in retention marketing, data analysis, and team leadership
• Prepare for interviews by researching NeoPollard Interactive's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and address any concerns or questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.