📌 Core Information
🔹 Job Title: Retention Marketing Manager
🔹 Company: GOAT Group
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Managing buyer messaging across email, push, and in-app to drive engagement and retention
- Understanding buyer personas and lifecycle stages to shape targeted marketing efforts
- Collaborating cross-functionally with brand, product, data, and merchandising teams
- Working with data to apply lifecycle insights and guide engagement strategies
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making. The ideal candidate will have experience in lifecycle marketing and be comfortable working with CRM platforms.
📋 Key Responsibilities
✅ Manage buyer messaging across email, push, and in-app to drive engagement and retention
✅ Understand buyer personas and lifecycle stages to shape targeted marketing efforts
✅ Become the go-to expert on buyer behavior and strategies to grow customer lifetime value
✅ Oversee A/B testing and quarterly planning to drive continuous improvement
✅ Collaborate with data to apply lifecycle insights and guide engagement strategies
✅ Personalize messaging through creative testing based on behavior and demographics
✅ Share performance insights regularly to inform strategy
✅ Work cross-functionally with brand, product, data, and merchandising teams
✅ Turn data into actionable insights to influence direction and performance
✅ Advocate for the user with thoughtful, retention-focused decision-making
✅ Manage multiple projects with strong prioritization and attention to detail
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data analysis. The ideal candidate will be comfortable working in a dynamic environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5+ years of lifecycle/CRM marketing experience, ideally with mobile-first products
Required Skills:
- Proven experience with CRM platforms such as Braze, Iterable, or similar tools
- Strong analytical skills with the ability to distill complex data into clear, actionable presentations
- Excellent project management and communication skills
- Ability to work cross-functionally and collaborate with various teams
- High attention to detail with a commitment to quality across all aspects of execution
Preferred Skills:
- Experience with tools like Braze, Iterable, Amplitude, Looker, or Snowflake
- Experience with scripting languages like Liquid
- SQL or data query skills
- Experience in other marketing channels (SMS, Content Cards, User Acquisition)
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also be considered. The ideal candidate will have a proven track record in lifecycle marketing and be comfortable working with data.
💰 Compensation & Benefits
Salary Range: $160,000 - $200,000 USD per year
Benefits:
- 401K
- Paid Time Off
- Dental
- Medical
- Vision
- Disability
- Life Insurance Options
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is competitive for the industry and reflects the level of experience required for this role. Benefits are comprehensive and include health insurance, retirement plans, and paid time off.
📌 Applicant Insights
🔍 Company Context
Industry: GOAT Group operates in the technology and internet industry, focusing on e-commerce platforms for authentic sneakers, apparel, and accessories.
Company Size: GOAT Group has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: GOAT Group was founded in 2015, with its headquarters in Los Angeles, California.
Company Description:
- GOAT Group represents the leading platforms for authentic sneakers, apparel, and accessories.
- Operating four distinct brands–GOAT, Flight Club, Grailed, and alias–GOAT Group has a global community of over 50 million members across 170 countries.
- The company offers a unique positioning between the primary and resale markets, providing styles across various time periods on its digital platforms and in its retail locations.
Company Specialties:
- E-commerce platforms for sneakers, apparel, and accessories
- Global marketplace with a community of over 50 million members
- Unique positioning between primary and resale markets
Company Website: goatgroup.com
ASSUMPTION: GOAT Group is a well-established company in the e-commerce industry, with a strong global presence and a diverse product offering.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience in lifecycle marketing.
Reporting Structure: The Retention Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams.
Work Arrangement: This role is remote, with flexible hours and the ability to work from anywhere in the United States.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive meaningful growth for the company
- Chance to gain experience in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required
Office Location(s): United States (remote)
Geographic Context:
- The United States is a large country with diverse regions, offering a wide range of cultural experiences and work environments.
- The remote nature of this role allows for flexibility in location, with the ability to work from anywhere in the country.
- The company has offices in Los Angeles, New York, and Shanghai, providing opportunities for in-person collaboration when needed.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role offers flexibility and convenience, allowing candidates to work from anywhere in the United States. However, the ideal candidate will be comfortable working independently and managing their own time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter to discuss the role and qualifications
- Technical assessment or case study to evaluate skills and problem-solving abilities
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Project management and prioritization
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing and CRM platforms
- Include specific examples of your experience with A/B testing and data-driven decision making
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Lifecycle Marketing, CRM, Data Analysis, A/B Testing, Project Management, Marketing Strategy, Retention, Buyer Behavior, Customer Lifetime Value
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and data-driven decision making. Candidates should be prepared to demonstrate their skills and experience through specific examples and case studies.
🛠️ Tools & Technologies
- CRM platforms such as Braze, Iterable, or similar tools
- Data analysis and visualization tools such as Amplitude, Looker, or Snowflake
- Scripting languages like Liquid
- Project management tools such as Asana, Trello, or JIRA
ASSUMPTION: The ideal candidate will have experience with CRM platforms and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of our customers
- Innovative: Continuously seek new and better ways to do things
- Collaborative: Work together to achieve common goals
- Accountable: Take ownership of our responsibilities and deliver on our commitments
- Inclusive: Foster a diverse and inclusive environment where everyone feels valued and respected
Work Style:
- Data-driven: Use data to inform decision making and guide strategy
- Creative: Think outside the box and approach problems from different angles
- Adaptable: Embrace change and be willing to pivot when needed
- Collaborative: Work effectively with cross-functional teams and stakeholders
- Independent: Take initiative and manage your own time and priorities
Self-Assessment Questions:
- Do you have a proven track record in lifecycle marketing and CRM platforms?
- Are you comfortable working independently and managing your own time effectively?
- Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple projects simultaneously?
- Are you comfortable working with data and using it to inform decision making?
- Do you align with the company's values and work style?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a customer-centric mindset, a willingness to innovate, and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities effectively
- Working independently and remotely, with minimal supervision
- Keeping up with the fast-paced nature of the e-commerce industry and adapting to changes quickly
- Balancing creative and analytical skills to drive meaningful results
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on retention marketing and customer lifetime value, with a strong emphasis on data-driven decision making
- Similar roles in the industry may focus more on customer acquisition or brand marketing, with less emphasis on retention and customer lifetime value
- Career paths in this role may lead to leadership positions in marketing or e-commerce, with a strong foundation in lifecycle marketing and data analysis
ASSUMPTION: This role offers a unique opportunity to focus on retention marketing and customer lifetime value, with a strong emphasis on data-driven decision making. Candidates should be prepared to demonstrate their experience and skills in this area.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive buyers
- Analyzing customer data to identify trends and opportunities for retention-focused marketing efforts
- Collaborating with cross-functional teams to create and execute a push notification campaign to drive app engagement
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive meaningful results through targeted marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company approach A/B testing and data-driven decision making?
- What are the biggest challenges facing the retention marketing efforts, and how can this role help address them?
- What opportunities are there for growth and development within this role and the company?
- How does the company support work-life balance and remote work arrangements?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to better understand the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing and CRM platforms
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the recruiter one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
