📌 Core Information
🔹 Job Title: Retention Marketing Manager
🔹 Company: dbrand
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining loyalty programs to retain customers
- Optimizing campaign strategy and improving email and SMS channel flows
- Collaborating with cross-functional teams to ensure cohesive and timely execution
- Analyzing and reporting on critical retention metrics to drive continuous improvement
ASSUMPTION: This role requires a high degree of analytical thinking, creativity, and collaboration to evolve dbrand's retention marketing strategies and maintain its cult-like following.
📋 Key Responsibilities
✅ Campaign Strategy & Execution: Own the retention marketing calendar, managing planned launches and ad-hoc engagement plays that leverage dbrand's irreverent personality
✅ Lifecycle Marketing: Strategically define, implement, and optimize automated flows to engage customers throughout their lifecycle
✅ Post-Purchase Upsells: Identify strategic product attachment opportunities and develop detailed briefs for design and copywriting teams
✅ Cross-Team Collaboration: Serve as the hub of alignment, coordinating effectively between teams to maintain cohesive and timely execution
✅ SMS Channel Innovation: Create and scale complementary SMS campaigns to amplify email marketing efforts and drive deeper customer engagement
✅ Analysis & Reporting: Track, analyze, and communicate critical retention metrics, ensuring constant optimization through testing
✅ Trend & Innovation Monitoring: Stay ahead by exploring new retention strategies, technologies, and competitive insights
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to balance multiple projects and priorities.
🎯 Required Qualifications
Education: A degree, diploma, or extensive experience in Branding or Creative Marketing
Experience: Minimum three years driving marketing strategy for a modern, digital-first brand
Required Skills:
- Advanced computer skills, including Klaviyo, Figma, G Suite, TripleWhale, bidding platforms, PM tools, and A/B and multivariate testing
- Exceptional verbal communication skills and the ability to be both informative and persuasive
- Results-driven mindset with an entrepreneurial spirit
- Ability to create a shared vision, inspire collaboration, and drive change with momentum
- Deep understanding of modern digital marketing, including best-in-class tools, channels in the customer funnel, and the impact of creative content on the overall customer experience
Preferred Skills:
- Insights and engagement with the current state of mobile technology
- Commitment to long-term growth and learning opportunities
ASSUMPTION: Candidates with a strong background in digital marketing, exceptional communication skills, and a proven track record of driving results in a fast-paced environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 per year
Benefits:
- Health, dental, vision, profit-sharing, and GRSP benefits
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the Greater Toronto Area.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the customization and impact protection products for flagship electronic devices
Company Size: 51-200 employees, with a fast-paced and competitive culture focused on performance optimization
Founded: 2011, with a strong focus on aggressive competition and continuous improvement
Company Description:
- Global leader in the development, manufacturing, and direct-to-consumer online distribution of customization and impact protection products for flagship electronic devices
- Core values focused on an aggressively competitive mindset and endlessly pursuing perfection
- Committed to attracting world-class talent to maintain its cult-like following and customer experience
Company Specialties:
- Customization and impact protection products for electronic devices
- Direct-to-consumer online distribution
- Aggressive competition and performance optimization
Company Website: dbrand.com
ASSUMPTION: dbrand's unique brand promise and culture make it an attractive employer for candidates seeking a challenging and innovative work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with significant responsibility and growth opportunities
Reporting Structure: The Retention Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including Product Development, Customer Experience, Graphic Design, and Copywriting
Work Arrangement: On-site, with flexible hours and a focus on results
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities as the company expands
- Opportunities to learn from and collaborate with a talented and experienced team
- Chance to make a significant impact on dbrand's retention marketing strategies and customer experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and open communication
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is located in the Greater Toronto Area, offering a diverse range of cultural, recreational, and dining options
- The office is conveniently located near Pearson Airport, with easy access to public transportation
- The region experiences four distinct seasons, with cold winters and warm summers
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: The on-site work environment at dbrand fosters collaboration, creativity, and a strong sense of team culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the Marketing Director and other team members
- Final interview with the CEO to discuss the role's fit within the company's overall strategy
Key Assessment Areas:
- Analytical and problem-solving skills
- Creativity and innovation in marketing strategies
- Collaboration and communication skills
- Alignment with dbrand's brand promise and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of dbrand's unique brand and culture in your application materials
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: Retention marketing, campaign strategy, lifecycle marketing, email marketing, SMS marketing, customer engagement, customer lifetime value, data analysis, marketing optimization
ASSUMPTION: The application process for this role is designed to assess candidates' cultural fit, analytical skills, and creativity in marketing strategies.
🛠️ Tools & Technologies
- Klaviyo (email marketing platform)
- Figma (design tool)
- G Suite (collaboration and productivity tools)
- TripleWhale (eCommerce analytics platform)
- Bidding platforms (Adwords, Facebook, etc.)
- PM tools (project management software)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as dbrand values candidates with a strong learning mindset.
👔 Cultural Fit Considerations
Company Values:
- Aggressive competition and continuous improvement
- Endlessly pursuing perfection
- Performance optimization
Work Style:
- Fast-paced and dynamic
- Collaborative and open communication
- Focus on results and continuous learning
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in retention marketing?
- Can you provide an example of a successful retention marketing campaign you've executed in the past?
- How do you approach working with cross-functional teams to ensure cohesive and timely execution of marketing initiatives?
ASSUMPTION: Candidates who align with dbrand's aggressive competitive mindset, commitment to performance optimization, and collaborative work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing data-driven decision-making with creative and innovative marketing strategies
- Collaborating effectively with cross-functional teams to maintain cohesive and timely execution
- Adapting to changes in priorities and market conditions
ASSUMPTION: These challenges require a high degree of organization, adaptability, and strong communication skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Retention Marketing Manager focuses specifically on customer retention and lifetime value, rather than acquisition
- This role requires a strong analytical mindset and data-driven decision-making, in addition to creative marketing strategies
- Career progression in retention marketing may lead to senior roles within the marketing department or broader leadership opportunities within the company
ASSUMPTION: This role offers unique challenges and growth opportunities compared to traditional marketing roles, with a focus on customer retention and lifetime value.
📝 Sample Projects
- Developing and implementing a new loyalty program to incentivize repeat purchases and drive customer engagement
- Optimizing email and SMS marketing campaigns to improve open rates, click-through rates, and conversion rates
- Collaborating with the Product Development team to identify strategic product attachment opportunities and develop detailed briefs for design and copywriting teams
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Retention Marketing Manager at dbrand.
❓ Key Questions to Ask During Interview
- How does dbrand measure the success of its retention marketing initiatives, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does the Retention Marketing Manager fit into this structure?
- How does dbrand support the professional development and growth of its marketing team members?
- What are the most significant challenges facing dbrand's retention marketing efforts, and how can I help address these challenges in my role?
- How does dbrand approach collaboration and communication with cross-functional teams to ensure cohesive and timely execution of marketing initiatives?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's responsibilities, team dynamics, and growth opportunities, as well as their commitment to addressing the company's challenges and contributing to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research dbrand's unique brand and culture to demonstrate your understanding and alignment with the company's values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
