Retention Marketing Manager

📌 Core Information

🔹 Job Title: Retention Marketing Manager

🔹 Company: Two Circles

🔹 Location: Kansas City, Missouri, United States (Remote)

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Leading retention, engagement, and loyalty strategies for D2C streaming platforms and fan membership programs.
• Designing lifecycle marketing programs across email, SMS, and push to enhance fan loyalty and engagement.
• Collaborating cross-functionally with content producers, paid media teams, marketing execs, reporting and insights teams, and product developers.
• Optimizing campaigns using data-driven strategies and A/B testing to improve engagement and conversions.

ASSUMPTION: This role requires a strategic thinker with hands-on execution skills, excellent communication, and collaboration abilities, and a strong background in D2C retention or CRM marketing.

📋 Key Responsibilities

✅ Retention & Lifecycle Strategy: Own and evolve the lifecycle marketing strategy, build and deploy automated multi-touch journeys, and drive value-based comms strategies.

✅ CRM Execution & Channel Management: Work with marketing strategists to determine the best day-to-day playbook, lead multi-channel campaigns, and manage audience sizing, frequency control, and suppression strategies.

✅ Churn Mitigation & Conversion Tactics: Identify early signals of disengagement, develop reactivation strategies, and employ loyalty-driving tactics.

✅ Analytics & Optimization: Use data to track performance, conduct A/B testing, and optimize engagement and conversions.

ASSUMPTION: The ideal candidate will have a deep understanding of fan behaviors and how to influence them through optimized journeys, as well as experience working cross-functionally with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years managing large-scale projects within D2C retention, lifecycle, or CRM marketing at a D2C organization or within a D2C media organization.

Required Skills:

• Strategic thinking and hands-on execution.
• Excellent written and verbal communication, and comfort working in a professional, client-facing role.
• Strong knowledge of CRM platforms (e.g., Salesforce Marketing Cloud, Dotdigital, Braze, Klaviyo, or Iterable).
• Proficiency with customer data tools like Segment, CDPs, and analytics platforms like GA4 and Looker.

Preferred Skills:

• Salesforce Certified Marketing Cloud Email Specialist, Dotdigital Certified User, or SMS marketing platform experience (e.g., Attentive, Postscript).
• Interest in working with a dynamic, global team of marketing experts.

ASSUMPTION: Candidates with a passion for sports and entertainment, and an obsession with using data to craft the right message at the right time through the right channel, will thrive in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 USD per year. This range is inclusive of the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs.

Benefits:

• Competitive benefits package (details not specified).

Working Hours: Full-time, with a standard workweek of 40 hours.

ASSUMPTION: The salary range provided is a rough estimate and may vary based on the candidate's experience, skills, and other factors. The benefits package is competitive and tailored to attract top talent in the marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Two Circles operates in the spectator sports industry, focusing on growing audiences and revenues for leading sports and entertainment organizations by understanding fans best.

Company Size: Two Circles has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Two Circles was founded in 2002 and has since grown into a global business with offices in 13 international locations.

Company Description:

• Two Circles grows audiences and revenues for sports and entertainment organizations by managing billions of fan data interactions on behalf of over 950 clients worldwide.
• The company uses data to grow the volume and value of fan relationships across all channels, increasing revenue across media rights, sponsorship, retail and licensing, and ticketing.
• Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS, and UEFA.

Company Specialties:

• Sports CRM
• Sports Marketing
• Commercial Strategy
• Digital Marketing
• Management Consultancy
• Customer Relationship Management
• Sports Data Management
• Data-driven strategies
• Insight
• Consumer Research
• Content
• Social media
• Production
• Creative
• Technology

Company Website: http://www.twocircles.com

ASSUMPTION: Two Circles' extensive experience and global presence make it an attractive employer for marketing professionals seeking to work in the sports and entertainment industry.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on retention, lifecycle, and CRM strategies.

Reporting Structure: The Retention Marketing Manager will report directly to the Head of Marketing or a similar role and will work closely with marketing strategists, content producers, paid media teams, and other relevant departments.

Work Arrangement: This role is hybrid, with a mix of remote and on-site work. The specific work arrangement will be determined based on the candidate's needs and the company's requirements.

Growth Opportunities:

• Expanding one's skill set and knowledge within the marketing department and the broader organization.
• Advancing to a senior or management role within the marketing team or related departments.
• Gaining experience working with a diverse range of clients and projects in the sports and entertainment industry.

ASSUMPTION: This role offers significant growth opportunities for marketing professionals looking to develop their skills and advance their careers in the sports and entertainment industry.

🌍 Location & Work Environment

Office Type: Two Circles' Kansas City office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 4700 Belleview Ave, Suite 305, Kansas City, Missouri 64112, US

Geographic Context:

• Kansas City is a mid-sized city with a vibrant arts and culture scene, offering a high quality of life and affordable cost of living compared to larger metropolitan areas.
• The city is home to several professional sports teams and has a strong sports culture, making it an ideal location for sports and entertainment marketing professionals.
• Kansas City is centrally located in the United States, providing easy access to major cities and attractions.

Work Schedule: The work schedule for this role is flexible, with a focus on results and productivity rather than strict hours. The specific work schedule will be determined based on the candidate's needs and the company's requirements.

ASSUMPTION: The Kansas City office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screen with the hiring manager or HR representative.
• In-depth behavioral and skills-based interviews with relevant team members.
• Final interview with the Head of Marketing or a similar role.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Data-driven decision-making and analytical skills.
• Excellent communication and collaboration abilities.
• Relevant experience in D2C retention, lifecycle, or CRM marketing.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past work that demonstrate your ability to design lifecycle marketing programs, optimize campaigns, and drive engagement and conversions.
• Research Two Circles and the sports and entertainment industry to show your enthusiasm and understanding of the company and its clients.

ATS Keywords: Retention Marketing, Lifecycle Marketing, CRM Execution, Audience Segmentation, Campaign Automation, Data Interpretation, Churn Mitigation, Conversion Tactics, Analytics, Optimization, Strategic Thinking, Communication, Collaboration, Creativity, Attention to Detail, Team Player

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven decision-making, and communication skills, as well as their relevant experience in D2C retention or CRM marketing.

🛠️ Tools & Technologies

• CRM platforms: Salesforce Marketing Cloud, Dotdigital, Braze, Klaviyo, or Iterable
• Customer data tools: Segment, CDPs, GA4, and Looker
• Additional tools: Email marketing platforms, SMS marketing platforms (e.g., Attentive, Postscript), and project management tools

ASSUMPTION: The ideal candidate will have experience with CRM platforms, customer data tools, and additional tools relevant to the role, and will be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Innovation and continuous learning
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Strategic and data-driven
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of using data to drive strategic decisions and improve marketing campaigns?
• Are you comfortable working collaboratively with diverse teams and stakeholders to achieve common goals?
• Do you thrive in a fast-paced, dynamic environment and embrace continuous learning and adaptation?

ASSUMPTION: Two Circles values data-driven decision making, collaboration, innovation, integrity, and diversity, equity, and inclusion. Candidates who align with these values and work styles will be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong organizational skills and prioritization.
• Working with large datasets and complex analytics tools, necessitating a strong analytical mindset and attention to detail.
• Collaborating with diverse teams and stakeholders, requiring excellent communication and interpersonal skills.
• Keeping up with industry trends and best practices, demanding continuous learning and adaptation.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their skills, experience, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• Retention Marketing Manager vs. Customer Retention Manager: Both roles focus on reducing churn and increasing customer lifetime value, but the Retention Marketing Manager role is more focused on D2C streaming platforms and fan membership programs, while the Customer Retention Manager role may be more broad in its scope.
• Retention Marketing Manager vs. CRM Manager: The Retention Marketing Manager role is more focused on designing lifecycle marketing programs and optimizing campaigns, while the CRM Manager role is more focused on managing customer relationships and data across various channels and touchpoints.
• Career progression: The Retention Marketing Manager role can serve as a stepping stone to senior marketing roles, such as Senior Marketing Manager or Director of Marketing, or to more specialized roles within the marketing department, such as Senior CRM Manager or Head of Retention Marketing.

ASSUMPTION: Understanding the differences between similar roles and the potential career progression opportunities can help candidates make informed decisions about their career paths and identify the best fit for their skills and aspirations.

📝 Sample Projects

• Developing and executing a multi-channel retention campaign for a D2C streaming platform, resulting in a 15% reduction in churn and a 20% increase in customer lifetime value.
• Collaborating with content producers and paid media teams to create targeted, personalized content and promotions for fan membership programs, driving a 30% increase in engagement and a 25% increase in renewals.
• Optimizing a welcome series for a new D2C streaming platform, using A/B testing and data-driven strategies to improve open rates, click-through rates, and conversions by 20% within the first three months of launch.

ASSUMPTION: These sample projects demonstrate the types of initiatives the Retention Marketing Manager may undertake, showcasing their ability to design and execute data-driven marketing campaigns, collaborate with cross-functional teams, and drive meaningful results.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may vary depending on the client and project?
• How does Two Circles support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the sports and entertainment industry in the next 5-10 years, and how does Two Circles plan to address them?
• How does Two Circles approach diversity, equity, and inclusion in its marketing strategies and workplace culture?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: Asking thoughtful, informed questions during the interview process can help candidates better understand the role, the company, and the industry, enabling them to make more informed decisions about their career paths.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare examples of your past work that demonstrate your ability to design lifecycle marketing programs, optimize campaigns, and drive engagement and conversions.
• Research Two Circles and the sports and entertainment industry to show your enthusiasm and understanding of the company and its clients.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.