🔹 Job Title: Retention Marketing Manager
🔹 Company: The Class by Taryn Toomey
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of retention marketing strategies and customer success principles, as well as experience working with relevant marketing tools like Klaviyo and Zendesk.
✅ Developing and implementing innovative retention marketing campaigns, personalized communications, targeted offers, and product features to increase customer engagement and reduce churn
✅ Collaborating with teams across marketing, product, CX, and experience to design and test strategies that increase retention of digital students
✅ Analyzing product data and user research to develop and track retention KPIs and usage metrics, identifying at-risk segments and proactively addressing student needs with thoughtful, cost-effective, brand-aligned solutions
✅ Overseeing CX and managing the CX support team, developing customer-centric tactics to reduce churn, monitor complaints, and improve the overall effectiveness of our CX function
✅ Designing and managing multi-channel campaigns (email, SMS, app notifications, in-product features, digital and physical events, etc.) aimed at increasing engagement, reducing churn, and targeted solutions for upselling and cross-selling
✅ Writing compelling copy for email and marketing campaigns, working with the existing team to learn and hone the brand voice, tone, and key messaging for compelling delivery and brand consistency
✅ Working with Product, Engineering, and Experience to consistently monitor, test, and launch new product features and digital content offerings to deliver ongoing value to our students, boost engagement on the platform, and increase LTV
✅ Leading or participating in special events, product feature development, and marketing campaigns to enhance the customer journey and overall satisfaction
ASSUMPTION: This role requires strong communication, collaboration, and project management skills, as well as the ability to multitask and pay attention to detail.
Education: Bachelor's degree in marketing, business, or a related field
Experience: 5 years of relevant experience in retention marketing, CRM, or customer success roles, ideally in a digital subscription business
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in retention marketing or customer success roles within the digital subscription industry are strongly encouraged to apply.
Salary Range: $90,000 - $110,000 per year (approximate, based on job-related factors such as skill set, experience, education, and market demands)
Benefits:
Working Hours: Full-time, with an expectation of ~3 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a retention marketing manager role with 5-10 years of experience in the digital subscription industry.
Industry: Wellness and Fitness Services
Company Size: 51-200 employees (Mid-size)
Founded: 2013
Company Description:
Company Specialties:
Company Website: https://theclass.com
ASSUMPTION: The Class by Taryn Toomey is a wellness company that focuses on a music-driven somatic practice designed to exercise the body, ground the mind, and open the heart.
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role reports directly to the Vice President of Digital Marketing
Work Arrangement: Hybrid, with an expectation of ~3 days per week in the office
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
Office Type: Hybrid, with an expectation of ~3 days per week in the office
Office Location(s): 22 Park Place, 3rd Floor, New York, NY 10007, US
Geographic Context:
Work Schedule: Full-time, with an expectation of ~3 days per week in the office
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to work from home and in the office as needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Retention marketing, customer engagement, data analysis, project management, collaboration, problem-solving, digital marketing, CRM, customer success, email marketing, Klaviyo, Zendesk, communication, creativity, attention to detail, multitasking
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, as well as their ability to collaborate and manage multiple projects in a fast-paced environment.
ASSUMPTION: Experience with Klaviyo and Zendesk is required for this role, as they are essential tools for managing customer data and communications.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are passionate about wellness and the mission of The Class, and who thrive in a fast-paced, collaborative environment, will be a strong fit for this role.
ASSUMPTION: This role requires strong project management, analytical, and communication skills, as well as the ability to work well under pressure and meet tight deadlines.
ASSUMPTION: This role is similar to other retention marketing manager roles within the digital subscription industry, but may have unique aspects specific to the wellness and fitness industry and the company's brand.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as the expectations and opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.