📌 Core Information
🔹 Job Title: Retention Marketing Manager, Digital Subscriptions
🔹 Company: The Class by Taryn Toomey
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retention marketing strategies for digital subscribers
- Analyzing customer data to identify trends and optimize engagement
- Collaborating with cross-functional teams to enhance the student journey
- Managing customer experience and support teams
ASSUMPTION: This role requires a strong analytical background and experience in retention marketing or customer success within a digital subscription business.
📋 Key Responsibilities
✅ Develop and implement innovative retention marketing campaigns to increase customer engagement and reduce churn
✅ Analyze product data and user research to identify at-risk segments and proactively address student needs
✅ Oversee customer experience and manage support teams to reduce churn and improve overall effectiveness
✅ Design and manage multi-channel campaigns to increase engagement, reduce churn, and upsell/cross-sell products
✅ Write compelling copy for marketing campaigns and work with the team to maintain brand voice and messaging
✅ Collaborate with product, engineering, and experience teams to launch new features and content offerings
✅ Lead or participate in special events and marketing campaigns to enhance the customer journey
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to succeed in a fast-paced, growth-minded environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 5 years of relevant experience in retention marketing, CRM, or customer success roles, ideally in a digital subscription business
Required Skills:
- Proven experience using analytical skills to interpret customer data and drive actionable insights
- Technical aptitude and recent experience working with Klaviyo, Zendesk, and other relevant marketing tools
- Ability to work from the NYC office at least 3 days per week
Preferred Skills:
- Experience in streaming video (SVOD) or subscription fitness apps
- Strong communicator, collaborator, and organized team player with project management skills
- Attention to detail and ability to multitask
ASSUMPTION: Candidates with a genuine interest in wellness and the mission of The Class are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year
Benefits:
- Competitive salary and opportunities to grow in the company
- Unlimited paid vacation policy
- Medical, dental, vision, and 401K plan
- Free digital subscription, studio attendance, and employee discounts on all retail products
- Dynamic, creative, fun, and kind work environment centered around the method
Working Hours: Full-time, 40 hours per week, with an expectation of ~3 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: The Class by Taryn Toomey operates in the wellness and fitness services industry, with a focus on mindful wellness and a global digital presence.
Company Size: The Class has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Class was founded in 2013, with a mission to provide a music-driven somatic practice that exercises the body, grounds the mind, and opens the heart.
Company Description:
- The Class offers a cathartic workout experience that guides students to strengthen the body and notice the mind to restore balance.
- The practice is mat-based and music-driven, with exercises such as squats, jumping jacks, and burpees.
- The result is a mental clearing and emotional release, empowering students with tools to improve their lives and develop a strong, resilient body.
Company Specialties:
- Fitness
- Wellness
- Fashion
- Beauty
- and Lifestyle
Company Website: theclass.com
ASSUMPTION: The Class is a well-established company in the wellness and fitness industry, with a strong brand and reputation for its unique workout experience.
📊 Role Analysis
Career Level: This role is a mid-level management position, with opportunities for growth and advancement within the company.
Reporting Structure: The Retention Marketing Manager reports directly to the Vice President of Digital Marketing and oversees the CX support team.
Work Arrangement: This is a hybrid role, with an expectation of ~3 days per week in the office and the remainder of the time working remotely.
Growth Opportunities:
- Expanding the digital presence and reach of The Class
- Developing and implementing new marketing strategies to drive customer engagement and retention
- Collaborating with cross-functional teams to enhance the student journey and improve overall satisfaction
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: The Class has a hybrid work environment, with an expectation of ~3 days per week in the office.
Office Location(s): 22 Park Place, 3rd Floor, New York, NY 10007, US
Geographic Context:
- New York, NY, is a bustling city with a vibrant fitness and wellness scene
- The office is located in the heart of Manhattan, providing easy access to public transportation and nearby amenities
- The Class has a strong presence in the New York area, with studio operations and a growing digital presence
Work Schedule: Full-time, 40 hours per week, with an expectation of ~3 days per week in the office
ASSUMPTION: The hybrid work arrangement offers a flexible and balanced work environment, allowing employees to enjoy the best of both in-office and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Vice President of Digital Marketing
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Marketing strategy and campaign development
- Collaboration and communication skills
- Problem-solving and project management skills
Application Tips:
- Highlight relevant experience in retention marketing or customer success within a digital subscription business
- Demonstrate a strong analytical background and ability to interpret customer data
- Showcase a genuine interest in wellness and the mission of The Class
ATS Keywords: Retention marketing, customer engagement, data analysis, project management, collaboration, problem-solving, digital marketing, CRM, customer success, email marketing, content creation, user research, customer experience, subscription services, marketing tools, community building
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and a data-driven mindset.
🛠️ Tools & Technologies
- Klaviyo
- Zendesk
- Other relevant marketing tools
ASSUMPTION: Familiarity with Klaviyo, Zendesk, and other relevant marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Wellness-focused
- Collaborative
- Innovative
- Customer-centric
Work Style:
- Data-driven
- Creative and solution-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a genuine interest in wellness and the mission of The Class?
- Are you comfortable working in a fast-paced, growth-minded environment?
- Do you thrive in a collaborative, team-focused work environment?
ASSUMPTION: A strong cultural fit for this role requires a genuine interest in wellness, a data-driven mindset, and a collaborative work style.
⚠️ Potential Challenges
- Managing customer expectations and reducing churn in a competitive digital fitness market
- Balancing data-driven decision-making with creative and innovative marketing strategies
- Adapting to a fast-paced, growth-minded work environment
- Collaborating effectively with cross-functional teams to enhance the student journey
ASSUMPTION: Success in this role requires strong analytical skills, creativity, and the ability to work effectively in a collaborative, fast-paced environment.
📈 Similar Roles Comparison
- This role focuses on retention marketing and customer engagement for digital subscribers, unlike related positions that may focus on acquisition or other aspects of the customer journey
- Industry-specific context: The digital fitness market is competitive and rapidly evolving, requiring continuous adaptation and innovation
- Career path comparison: This role offers opportunities for growth and advancement within the company, with potential paths to senior marketing roles or other leadership positions
ASSUMPTION: This role is unique in its focus on retention marketing for digital subscribers within the wellness and fitness industry.
📝 Sample Projects
- Developing and implementing a targeted email campaign to re-engage at-risk subscribers
- Analyzing customer data to identify trends and optimize engagement for a specific user segment
- Collaborating with product and experience teams to launch a new feature aimed at improving customer retention
ASSUMPTION: Sample projects for this role should demonstrate a strong analytical background, creativity, and the ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Class measure the success of retention marketing campaigns, and what are the key KPIs for this role?
- What opportunities are there for growth and development within the company, and how does The Class support employee growth?
- How does The Class foster a collaborative and innovative work environment, and what are some examples of successful cross-functional projects?
- What are the biggest challenges facing the retention marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a proactive approach to understanding the company and its needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in retention marketing or customer success within a digital subscription business
- Prepare examples of your analytical skills and data-driven approach to marketing strategy and campaign development
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
