Retention Marketing Manager (gn)

📌 Core Information

🔹 Job Title: Retention Marketing Manager (gn)

🔹 Company: Freda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a full-funnel retention strategy
• Owning and scaling email marketing campaigns
• Implementing new channels like WhatsApp marketing
• Collaborating with cross-functional teams to drive growth

ASSUMPTION: This role requires a strong CRM foundation and is ideal for someone ready to expand their skills and take on more responsibility.

📋 Key Responsibilities

✅ Developing and executing a full-funnel retention strategy to boost repeat purchases and customer lifetime value

✅ Owning and scaling email marketing campaigns (via Klaviyo) with segment-specific campaigns, promotions, product launches, and A/B tests

✅ Setting up WhatsApp marketing (via Charles) as a new channel and developing messaging strategies from the ground up

✅ Developing and maintaining a customer loyalty program from scratch, including concept, launch, and continuous optimization

✅ Implementing and regularly optimizing physical mailing campaigns (via Mailody or Pentroy)

✅ Conducting recurring customer surveys and integrating insights into customer journeys and personas

✅ Analyzing customer behavior and retention data (via Klar, Google Analytics) and deriving actionable insights

✅ Applying learnings from retention marketing into growth messaging and landing page content

✅ Writing on-brand, data-informed messaging to be used for selected ads, landing pages, and promotions

✅ Supporting light Shopify content updates to align website messaging with real customer needs

✅ Ensuring alignment between retention learnings and external communication strategy

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of hands-on CRM, retention, or lifecycle marketing experience in a fast-paced D2C or e-commerce environment

Required Skills:

• Excellent copywriting skills in German (native level)
• Strong data analysis skills
• Proficient in tools such as Klaviyo, Charles, Klar, Google Analytics, Shopify, and AI tools
• Excellent communication and collaboration skills
• Proactive and curious mindset

Preferred Skills:

• Experience with Mailody or Pentroy
• Fluency in English

ASSUMPTION: This role requires a strong foundation in CRM and retention marketing, with the ability to think broadly and grow into an essential role at the company.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for a mid-size company)

Benefits:

• Flexible setup with central Berlin office and flexible hours
• High impact, no red tape – work directly with founders and Head of Marketing
• Future of food – help shape the frozen convenience category in e-commerce and retail
• Startup culture with flat hierarchies, speed, ownership, and room to grow personally and professionally

Working Hours: Full-time (40 hours per week) with flexible hours and a central Berlin office

ASSUMPTION: The salary range is estimated based on the company size, industry, and experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Freda is a fast-scaling food startup preparing for its Series A, operating in the competitive e-commerce and retail frozen convenience category.

Company Size: Freda is a mid-size company with a growing team, offering a high-impact, no-red-tape work environment.

Founded: Freda was founded in 2022 and is headquartered in Berlin, Germany.

Company Description:

• Freda is a D2C frozen food brand focusing on convenience and high-quality ingredients
• The company aims to disrupt the frozen food category by offering innovative, sustainable, and delicious products
• Freda is committed to reducing food waste and promoting sustainable practices in the food industry

Company Specialties:

• Frozen convenience food
• Direct-to-consumer sales
• Sustainable and innovative food products

Company Website: https://www.eatfreda.com

ASSUMPTION: Freda is a growing startup with a strong focus on innovation, sustainability, and customer experience.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional looking to expand their skills and take on more responsibility.

Reporting Structure: The Retention Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams.

Work Arrangement: This is an on-site role with a central Berlin office and flexible hours.

Growth Opportunities:

• Expanding the role beyond retention marketing to shape the growth marketing playbook
• Gaining experience in a fast-growing startup environment
• Contributing to the company's Series A funding round and growth plans

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Freda continues to expand and scale its operations.

🌍 Location & Work Environment

Office Type: Central Berlin office with flexible hours

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Berlin has a well-connected public transportation system, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible hours and a central Berlin office

ASSUMPTION: The central Berlin office location offers easy access to public transportation and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site interview with the Head of Marketing and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing and CRM expertise
• Copywriting and communication skills
• Data analysis and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your CRM, retention marketing, and copywriting skills
• Include specific examples of your experience with email marketing, customer segmentation, and data analysis
• Demonstrate your understanding of Freda's mission and values in your application materials
• Prepare questions about the role, the team, and the company's growth plans for the interview

ATS Keywords: CRM, retention marketing, lifecycle marketing, email marketing, copywriting, data analysis, customer loyalty, segmentation, communication, collaboration, proactivity, growth marketing, Klaviyo, Google Analytics, Shopify, Charles

ASSUMPTION: The application process for this role may include assessments of both hard and soft skills, as well as a focus on cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Klaviyo (email marketing)
• Charles (WhatsApp marketing)
• Klar (customer data analysis)
• Google Analytics
• Shopify (e-commerce platform)
• Mailody or Pentroy (physical mailing campaigns)
• AI tools (for data analysis and automation)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Sustainability
• Collaboration
• Ownership

Work Style:

• Proactive and curious
• Data-driven and analytical
• Collaborative and communicative
• Adaptable and flexible
• Results-oriented and accountable

Self-Assessment Questions:

• How do you approach customer-centric marketing strategies, and how have you implemented them in previous roles?
• Can you provide an example of a time when you used data analysis to inform a marketing decision, and what was the outcome?
• How do you balance the need for innovation with the requirement to maintain brand consistency and alignment with company values?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Freda's company values and work style, as well as a genuine passion for the company's mission.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing short-term performance goals with long-term strategic planning
• Adapting to a fast-paced, growing startup environment
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, problem-solving mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on retention and customer lifetime value, rather than acquisition
• This role offers the opportunity to shape the growth marketing playbook for a fast-growing startup in the competitive e-commerce and retail frozen convenience category
• Career progression in this role could lead to a senior marketing or growth marketing position within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, and candidates should consider their fit with the company's mission, values, and work style.

📝 Sample Projects

• Developing and executing a customer segmentation strategy to improve retention and increase customer lifetime value
• Launching and optimizing a customer loyalty program from scratch, including concept, design, and ongoing optimization
• Implementing and scaling WhatsApp marketing as a new channel, including messaging strategy, campaign development, and performance analysis

ASSUMPTION: These sample projects demonstrate the hands-on, strategic nature of the role and the opportunity to make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• How does Freda plan to differentiate itself in the competitive e-commerce and retail frozen convenience category?
• What are the key priorities for this role in the first 90 days?
• How does Freda support the professional growth and development of its employees?
• What are the most significant challenges facing the marketing team in the coming months, and how can this role help address them?
• How does Freda approach sustainability and reducing food waste in its operations and supply chain?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's mission, values, and growth plans, as well as their ability to think strategically and contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your CRM, retention marketing, and copywriting skills, with a focus on specific examples and achievements
• Prepare for the interview by researching Freda's mission, values, and growth plans, and developing thoughtful questions to ask the interview panel
• Follow up after the interview with a thank-you note, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.