Retention Marketing Manager - Temp

📌 Core Information

🔹 Job Title: Retention Marketing Manager - Temp

🔹 Company: Melio

🔹 Location: Tel Aviv, Israel

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: 2025-07-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Joining the Growth team to support retention and activation efforts
• Creating high-quality marketing campaigns to educate and increase user engagement across the customer lifecycle
• Collaborating with internal teams, including product teams, designers, and copywriters
• Analyzing and optimizing key performance metrics
• Identifying and implementing new tests and strategies to drive improved results

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on data-driven decision making. It's ideal for candidates with a strong background in email marketing and a passion for customer engagement.

📋 Key Responsibilities

✅ Analyze customer touch points and capitalize on commercial opportunities through customer journey mapping

✅ Initiate, manage, and optimize engagement, retention, and email campaigns from planning to execution

✅ Work closely with internal teams to create high-quality, effective marketing materials that align with the overall brand and product strategy

✅ Analyze, monitor, and optimize key performance metrics on a weekly, monthly, and quarterly basis

✅ Ensure all campaigns comply with industry policies, best practices, and technical deliverability

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: 2-4 years of relevant experience

Required Skills:

• Excellent English and communication skills
• Firm understanding of segmentation, messaging, and strategy
• Experience in creating lifecycle email flows
• Solid understanding of both technical and creative sides of email marketing
• Data-driven approach, continually seeking to innovate
• Ability to multitask and meet tight deadlines
• Flexibility and adaptability in fast-paced environments

Preferred Skills:

• Hands-on experience with HTML or equivalent experience working with developers to create responsive email templates
• Familiarity with Salesforce and Pardot
• Experienced at delivering multi-channel campaigns

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is typically expected for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Retention Marketing Manager in Tel Aviv, Israel, with 2-5 years of experience is approximately ₪150,000 - ₪250,000 per year (USD $45,000 - $75,000).

Benefits:

• Not specified; applicants should inquire during the interview process

Working Hours: Full-time, 40 hours per week, with flexibility for project needs

ASSUMPTION: Salary range is estimated based on industry standards and the company's size. Benefits may include health insurance, retirement plans, and other perks common to the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically B2B payments

Company Size: Medium (501-1,000 employees), offering a structured yet agile work environment

Founded: 2018, with a focus on simplifying bill payments and optimizing cash flow for small businesses

Company Description:

• Melio builds B2B payment tools for small business owners
• Offers a user-friendly dashboard for various payment methods and automation
• Seamless syncing with accounting software and powerful automation features

Company Specialties:

• Small business payments
• Accounts payable and receivable
• Online payments
• Business-to-business payments

Company Website: www.melio.com

ASSUMPTION: Melio's focus on small businesses and user-friendly payment solutions sets it apart in the fintech industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Growth department, working closely with various internal teams

Work Arrangement: On-site, with potential for hybrid or remote work depending on company policies

Growth Opportunities:

• Expanding skills in email marketing and customer engagement
• Potential to take on more responsibilities as the company grows
• Opportunities to collaborate with cross-functional teams and learn from diverse perspectives

ASSUMPTION: This role offers significant growth potential, as Melio is a fast-growing company in a rapidly evolving industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Tel Aviv, Israel

Office Location(s): 28 Ha׳arbaa St., Tel Aviv, Tel Aviv 6473927, IL

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry
• Known for its Mediterranean climate, beaches, and rich cultural scene
• Offers a high quality of life with numerous amenities and attractions

Work Schedule: Standard business hours, with flexibility for project needs

ASSUMPTION: Tel Aviv offers a dynamic work environment with a diverse talent pool, making it an attractive location for tech professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the department head or another senior team member

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience and achievements in email marketing and customer engagement
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of successful email campaigns and their results
• Research Melio's products and competitors to demonstrate your understanding of the industry

ATS Keywords: Retention Marketing, Email Marketing, Customer Engagement, Campaign Management, Data Analysis, Segmentation, Messaging, Strategy

ASSUMPTION: Melio's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• HTML
• Email marketing platforms (e.g., Mailchimp, SendGrid)

ASSUMPTION: Familiarity with these tools is preferred but not always required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay organized and manage multiple campaigns simultaneously?
• Can you provide an example of a successful email campaign you've managed, and what made it successful?
• How do you approach A/B testing and optimizing campaigns based on data insights?

ASSUMPTION: Melio values candidates who are passionate about customer engagement, data-driven, and collaborative team players.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines
• Keeping up with industry trends and best practices in email marketing
• Adapting to a fast-paced, growing company with evolving priorities
• Working in a competitive fintech industry with constant innovation

ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on customer retention and engagement
• Melio's focus on small businesses sets it apart from other fintech companies
• This role offers a unique opportunity to make a real impact on Melio's growth and user engagement

ASSUMPTION: While there may be similarities with other marketing roles, this position is unique in its focus on customer retention and engagement within the B2B payments industry.

📝 Sample Projects

• Developing and executing a lifecycle email campaign to improve user engagement
• Analyzing campaign performance data to identify trends and optimize results
• Collaborating with cross-functional teams to create targeted marketing materials

ASSUMPTION: These projects are representative of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Melio?
• What are the most significant challenges facing the Growth team currently?
• How does Melio support the professional development and growth of its employees?
• What is the team structure, and how does this role collaborate with other departments?
• How does Melio measure the success of its retention marketing campaigns?

ASSUMPTION: These questions will help applicants better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful email campaigns and their results
• Follow up with the hiring manager one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.