📌 Core Information
🔹 Job Title: Retention Marketing Specialist
🔹 Company: QVC
🔹 Location: QVC - Makuhari, Japan
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retention marketing strategies across various customer life stages
- Leveraging multiple communication channels and CRM strategies to enhance customer engagement
- Collaborating with cross-functional teams to drive revenue growth
- Analyzing campaign performance and optimizing strategies based on data-driven insights
ASSUMPTION: This role requires a strong understanding of customer lifecycle management, data analysis, and cross-functional team leadership.
📋 Key Responsibilities
✅ Develop, plan, execute, and manage retention marketing activities across various customer life stages
✅ Utilize diverse communication channels and CRM strategies to enhance customer engagement and drive revenue growth
✅ Collaborate with cross-functional teams to ensure effective planning, execution, and optimization of marketing campaigns
✅ Analyze campaign performance and provide data-driven insights to inform future strategies
✅ Stay up-to-date with industry trends and best practices in retention marketing
ASSUMPION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: At least 3 years of experience in retention marketing, with a proven track record of driving customer engagement and revenue growth
Required Skills:
- Proven experience in developing and executing retention marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in Japanese and proficiency in English
- Experience with CRM systems and marketing automation tools
Preferred Skills:
- Experience with machine learning tools for marketing
- Knowledge of the Japanese retail market
- Familiarity with direct marketing principles
ASSUMPION: Candidates with experience leading cross-functional teams and setting KPIs to achieve goals will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: ¥5,000,000 - ¥7,000,000 per year (Based on industry standards for mid-senior level marketing roles in Japan)
Benefits:
- Competitive compensation package
- Paid time off and employee assistance program
- Parental leave and paid volunteer hours
- Company discounts and other benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Japan. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (Global retail corporation)
Founded: 1986 (QVC Group, Inc.)
Company Description:
- QVC Group, Inc. is a Fortune 500 company with six leading retail brands, including QVC and HSN
- The company is a live social shopping platform that offers innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide
- QVC Group is committed to creating a diverse, inclusive, and supportive work environment for all team members
Company Specialties:
- Retail
- ecommerce
- broadcasting
- multimedia
- global
- multiplatform
- e-commerce
- and vcommerce
Company Website: QVC Group, Inc.
ASSUMPTION: QVC Group offers a dynamic and fast-paced work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or equivalent
Work Arrangement: On-site (Full-time, 40 hours per week)
Growth Opportunities:
- Potential career progression to senior marketing roles within the company
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within a large retail organization.
🌍 Location & Work Environment
Office Type: On-site (QVC - Makuhari, Japan)
Office Location(s): QVC - Makuhari, Japan
Geographic Context:
- The QVC - Makuhari office is located in the Greater Tokyo Area, Japan
- The office is easily accessible by public transportation, with nearby amenities and dining options
- The area offers a mix of urban and suburban living, with nearby shopping, entertainment, and cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible working hours and overtime as needed
ASSUMPTION: The on-site work environment at QVC - Makuhari offers a collaborative and supportive team culture, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with QVC Group's values
- Industry knowledge and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research QVC Group's company culture and values to demonstrate your fit for the organization
ATS Keywords: Retention Marketing, CRM Strategy, Data Analysis, Customer Engagement, Cross-Functional Team Leadership, Japanese Language Fluency, English Proficiency
ASSUMPTION: The application process for this role may vary depending on the specific hiring manager and team, so it's essential to stay flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Machine learning tools for marketing (e.g., IBM Watson, Adobe Sensei)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project, so candidates should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace the Future
- Do What’s Right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you approach driving progress and embracing the future in your work?
- Can you provide an example of a time when you acted with empathy and put the needs of others first?
- Describe a situation where you had to be brave and take calculated risks to achieve a goal.
ASSUMPTION: Candidates who demonstrate a strong fit with QVC Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in marketing strategies and customer preferences
- Working with large datasets and complex analytics tools
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully.
📈 Similar Roles Comparison
- This role is similar to a Retention Marketing Manager or Senior Retention Marketing Specialist within a retail or ecommerce organization
- Compared to other marketing roles, this position focuses more on customer retention and engagement strategies
- Career progression may include moving into senior marketing roles or specializing in a specific aspect of retention marketing
ASSUMPTION: Candidates should research similar roles and compare their responsibilities, qualifications, and career progression paths to better understand this opportunity.
📝 Sample Projects
- Developing and executing a customer loyalty program to improve retention rates
- Analyzing customer data to identify at-risk segments and implementing targeted retention campaigns
- Collaborating with the product team to create exclusive offers and promotions for loyal customers
ASSUMPTION: These sample projects illustrate the types of initiatives a Retention Marketing Specialist might work on, but the specific projects may vary depending on the organization and its needs.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the retention marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What opportunities are there for professional development and growth within this role and the company?
- How does the company support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the QVC Japan careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research QVC Group's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
